Yahoo: Advertising
Facebook, Twitter To See US Display Revenue Share Rise As Yahoo, Google Slip
Twitter is expected to supplant Yahoo as the third largest seller of display advertising in the US in...
Old Navy Introduces Spring Fashions With Tumblr Content And Yahoo Splash Ads
The Gap brand goes all-in with new Yahoo products to promote its spring line....
Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory
Audience Ads offer access to Yahoo demographic and behavioral data for programmatic buying on and off Yahoo video...
Yahoo: Native Ads Drive 3.6X Lift In Branded Search Vs. Conventional Display
As one part of its growth strategy, Yahoo has bet heavily on native ads. The company’s Gemini platform offers both mobile search and...
Is Yahoo Stealing Mobile Search Share From Bing?
The company is staking its claim on mobile search, which was left off the table in the search alliance deal with...
Yahoo Promotes Flurry Exec To Lead Advertising Product Teams
Prashant Fuloria will oversee display, native, video and mobile ad...
Yahoo To Close Down Right Media Exchange
The exchange is closing access to third party networks and non-Yahoo...
Yahoo’s Big Mobile Ad Play Is Coming
Marissa Mayer plans to take mobile ads beyond Yahoo's own network in a bid to grab market share from Facebook and...
Yahoo Gets Into App Install Ads: Now Offered On Gemini
Like Facebook, Twitter, and eventually Google before it, Yahoo has launched app install ads throughout its network. Placed through Yahoo Gemini,...
Yahoo Integrates Access To Flurry’s In-App Video Inventory
Yahoo announced today that it is integrating Flurry’s in-app video inventory into its ad platforms. Yahoo acquired Flurry in July for its...
Yahoo Buys Video Platform BrightRoll For $640 Million In Cash
Now we know what Yahoo is doing with its Alibaba “mad money.” As previously rumored, Yahoo has announced the acquisition of...
What Should Yahoo Do? Buy More Mobile Reach, Revenue
It’s very unlikely that Yahoo can regain its former leadership position in PC display advertising. Google/YouTube, Facebook and others...
“Yahoo Recommends” Brings Stream Ads To Third-Party Sites
Yahoo’s native “Stream ads” are now appearing on other publisher sites via a content recommendation engine that incorporates...
Yahoo Acquires Anti-Ad Blocker Startup ClarityRay
Yahoo has acquired Tel Aviv-based ad software startup ClarityRay. The two-year-old company is ostensibly focused on ad fraud detection and...
Yahoo Launches ComScore vCE Integration To Lure Brand Advertisers
Today, Yahoo announced the integration with comScore’s audience verification service, Validated Campaign Essentials (vCE), is now live on...
Yahoo Seeks To Grow Mobile Display With Flurry Acquisition
There was a rumor circulating last week that Yahoo was buying Flurry for north of $350 million. That rumor (though not the price) was confirmed...
Yahoo Earnings Disappoint, But Search And Mobile Revs Up
Yahoo’s second quarter earnings disappointed investors who had expected somewhat higher numbers. However, there were a number of...
Yahoo Enters Viewable Impression Market With Prime View
Yahoo’s latest ad product allows advertisers to buy display ads on a viewable cost-per-impression basis — brands pay only when their...
Tumblr Ads Can Now Run Across Yahoo Via Yahoo Gemini
In a sign of how Yahoo’s new mobile search and native ad marketplace, Yahoo Gemini, is becoming integral to the company’s ad growth...
Yahoo Adds Mobile-First Image Rich Ads To Native Lineup
Yahoo today announced the availability of new image-driven native ads across Yahoo properties including weather, mail, sports and finance. The...