Yahoo: Advertising

Is Yahoo Stealing Mobile Search Share From Bing?

The company is staking its claim on mobile search, which was left off the table in the search alliance deal with...

Ginny Marvin | Feb 12, 2015 at 9:53 am ET

Yahoo Promotes Flurry Exec To Lead Advertising Product Teams

Prashant Fuloria will oversee display, native, video and mobile ad...

Ginny Marvin | Jan 16, 2015 at 2:57 pm ET

Yahoo To Close Down Right Media Exchange

The exchange is closing access to third party networks and non-Yahoo...

Ginny Marvin | Jan 9, 2015 at 6:42 pm ET

Yahoo’s Big Mobile Ad Play Is Coming

Marissa Mayer plans to take mobile ads beyond Yahoo's own network in a bid to grab market share from Facebook and...

Ginny Marvin | Jan 5, 2015 at 3:20 pm ET

Yahoo Gets Into App Install Ads: Now Offered On Gemini

Like Facebook, Twitter, and eventually Google before it, Yahoo has launched app install ads throughout its network. Placed through Yahoo Gemini,...

Ginny Marvin | Dec 9, 2014 at 10:20 am ET

Yahoo Integrates Access To Flurry’s In-App Video Inventory

Yahoo announced today that it is integrating Flurry’s in-app video inventory into its ad platforms. Yahoo acquired Flurry in July for its...

Ginny Marvin | Nov 18, 2014 at 5:08 pm ET

Yahoo Buys Video Platform BrightRoll For $640 Million In Cash

Now we know what Yahoo is doing with its Alibaba “mad money.” As previously rumored, Yahoo has announced the acquisition of...

Greg Sterling | Nov 11, 2014 at 5:02 pm ET

What Should Yahoo Do? Buy More Mobile Reach, Revenue

It’s very unlikely that Yahoo can regain its former leadership position in PC display advertising. Google/YouTube, Facebook and others...

Greg Sterling | Oct 20, 2014 at 4:01 pm ET

“Yahoo Recommends” Brings Stream Ads To Third-Party Sites

Yahoo’s native “Stream ads” are now appearing on other publisher sites via a content recommendation engine that incorporates...

Ginny Marvin | Aug 26, 2014 at 12:24 pm ET

Yahoo Acquires Anti-Ad Blocker Startup ClarityRay

Yahoo has acquired Tel Aviv-based ad software startup ClarityRay. The two-year-old company is ostensibly focused on ad fraud detection and...

Ginny Marvin | Aug 18, 2014 at 10:13 am ET

Yahoo Launches ComScore vCE Integration To Lure Brand Advertisers

Today, Yahoo announced the integration with comScore’s audience verification service, Validated Campaign Essentials (vCE), is now live on...

Ginny Marvin | Aug 5, 2014 at 10:24 am ET

Yahoo Seeks To Grow Mobile Display With Flurry Acquisition

There was a rumor circulating last week that Yahoo was buying Flurry for north of $350 million. That rumor (though not the price) was confirmed...

Greg Sterling | Jul 21, 2014 at 5:11 pm ET

Yahoo Earnings Disappoint, But Search And Mobile Revs Up

Yahoo’s second quarter earnings disappointed investors who had expected somewhat higher numbers. However, there were a number of...

Greg Sterling | Jul 15, 2014 at 9:30 pm ET

Yahoo Enters Viewable Impression Market With Prime View

Yahoo’s latest ad product allows advertisers to buy display ads on a viewable cost-per-impression basis — brands pay only when their...

Ginny Marvin | Jun 25, 2014 at 2:23 pm ET

Tumblr Ads Can Now Run Across Yahoo Via Yahoo Gemini

In a sign of how Yahoo’s new mobile search and native ad marketplace, Yahoo Gemini, is becoming integral to the company’s ad growth...

Ginny Marvin | Jun 17, 2014 at 10:10 am ET

Yahoo Adds Mobile-First Image Rich Ads To Native Lineup

Yahoo today announced the availability of new image-driven native ads across Yahoo properties including weather, mail, sports and finance. The...

Ginny Marvin | May 12, 2014 at 11:12 am ET

What Will Yahoo Buy With Its Alibaba Billions?

When Chinese e-commerce powerhouse Alibaba goes public in what is likely to become the biggest internet IPO ever, Yahoo will reap a massive cash...

Greg Sterling | May 9, 2014 at 10:39 am ET

Yahoo Ditches “Do Not Track”: Lack Of Standards Too Confusing

Yahoo announced Wednesday that it will no longer adhere to Do Not Track browser signals, further compromising the effectiveness of the user...

Ginny Marvin | May 1, 2014 at 3:00 pm ET

Yahoo Unveils New Video Ads, comScore Partnership & Live Nation Concert Streaming Deal At NewFronts

Yahoo announced new content, new ad units and new partnerships as it ushered out its stars at the Digital NewFronts this evening. CEO Marissa...

Ginny Marvin | Apr 28, 2014 at 10:42 pm ET

Yahoo Wants To “Tell Better Stories” With New Motion Ads

This morning, Yahoo debuted a new ad format that introduces “subtle animation for brand story telling.” Called “Motion...

Greg Sterling | Mar 17, 2014 at 3:45 pm ET