Yahoo Gemini

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Oath combines its ad tech assets under new Oath Ad Platforms brand

The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly...

Ginny Marvin | Sep 11, 2018 at 9:45 am ET

Company will cut 15 percent of workers, simplify offerings for users and...

Greg Sterling | Feb 2, 2016 at 6:11 pm ET

Google, Bing and Yahoo kept search marketers on their toes in 2015 with new deals and numerous changes and updates throughout the...

Ginny Marvin | Dec 22, 2015 at 10:57 am ET

This morning, a couple of articles appeared speculating about who could potentially succeed Yahoo CEO Marissa Mayer. The hypothetical candidates...

Greg Sterling | Dec 1, 2015 at 8:53 pm ET

The search and native ad marketplace has also expanded its partner...

Ginny Marvin | Nov 23, 2015 at 1:39 pm ET

Consummating a long flirtation, Yahoo said yesterday that it had reached a search deal with Google. Here’s the official statement: In...

Greg Sterling | Oct 21, 2015 at 9:01 am ET

Custom audience targeting is now available for native advertising campaigns....

Ginny Marvin | Oct 6, 2015 at 2:49 pm ET

Yahoo, already a leader in video, is bringing a new set of ad units to video content. The announcement was made a week ahead of the...

Greg Finn | Apr 23, 2015 at 8:06 am ET

Yahoo and Microsoft have reached new terms in their search partnership that was created in 2009. Here's how the new deal will work to give Yahoo...

Danny Sullivan | Apr 16, 2015 at 3:45 pm ET

Personas harness data based on activity among heavy users of particular...

Ginny Marvin | Apr 8, 2015 at 3:40 pm ET

As one part of its growth strategy, Yahoo has bet heavily on native ads. The company’s Gemini platform offers both mobile search and...

Greg Sterling | Mar 12, 2015 at 2:18 pm ET

What do Instagram, BuzzFeed & Yahoo all have in common? They're part of the "stream revolution" flowing content and ads to...

Danny Sullivan | Mar 7, 2015 at 9:30 am ET

Yahoo has announced a new ad marketplace that combines mobile search and native ads. It’s called Yahoo Gemini and it’s available as...

Matt McGee | Feb 19, 2014 at 4:06 pm ET