Yahoo Gemini

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Oath combines its ad tech assets under new Oath Ad Platforms brand

The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly...

Ginny Marvin | Sep 11, 2018 at 9:45 am ET

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Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

Company will cut 15 percent of workers, simplify offerings for users and...

Greg Sterling | Feb 2, 2016 at 6:11 pm ET

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Paid Search 2015: Many Changes That Will Have An Impact In 2016

Google, Bing and Yahoo kept search marketers on their toes in 2015 with new deals and numerous changes and updates throughout the...

Ginny Marvin | Dec 22, 2015 at 10:57 am ET

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Report: Yahoo Board Meets To Discuss Potential Sale Of Company

This morning, a couple of articles appeared speculating about who could potentially succeed Yahoo CEO Marissa Mayer. The hypothetical candidates...

Greg Sterling | Dec 1, 2015 at 8:53 pm ET

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Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization

The search and native ad marketplace has also expanded its partner...

Ginny Marvin | Nov 23, 2015 at 1:39 pm ET

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FAQ: What We Know About The Yahoo-Google Search Deal — So Far

Consummating a long flirtation, Yahoo said yesterday that it had reached a search deal with Google. Here’s the official statement: In...

Greg Sterling | Oct 21, 2015 at 9:01 am ET

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Yahoo Gemini Adds Retargeting For Site Visitors And App Users

Custom audience targeting is now available for native advertising campaigns....

Ginny Marvin | Oct 6, 2015 at 2:49 pm ET

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Yahoo Bolsters Video Ad Offerings With Native Video & App Install Ad Units

Yahoo, already a leader in video, is bringing a new set of ad units to video content. The announcement was made a week ahead of the...

Greg Finn | Apr 23, 2015 at 8:06 am ET

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FAQ: The New Yahoo-Microsoft Deal, Explained

Yahoo and Microsoft have reached new terms in their search partnership that was created in 2009. Here's how the new deal will work to give Yahoo...

Danny Sullivan | Apr 16, 2015 at 3:45 pm ET

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Yahoo Gemini Adds Over 40 Flurry Personas To Native Ad Targeting

Personas harness data based on activity among heavy users of particular...

Ginny Marvin | Apr 8, 2015 at 3:40 pm ET

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Yahoo: Native Ads Drive 3.6X Lift In Branded Search Vs. Conventional Display

As one part of its growth strategy, Yahoo has bet heavily on native ads. The company’s Gemini platform offers both mobile search and...

Greg Sterling | Mar 12, 2015 at 2:18 pm ET

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The Web Of Streams

What do Instagram, BuzzFeed & Yahoo all have in common? They're part of the "stream revolution" flowing content and ads to...

Danny Sullivan | Mar 7, 2015 at 9:30 am ET

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Yahoo Gemini Brings Together Mobile Search & Native Ads In Single Ad Marketplace

Yahoo has announced a new ad marketplace that combines mobile search and native ads. It’s called Yahoo Gemini and it’s available as...

Matt McGee | Feb 19, 2014 at 4:06 pm ET