Yahoo Gemini
Oath combines its ad tech assets under new Oath Ad Platforms brand
The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly...
Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan
Company will cut 15 percent of workers, simplify offerings for users and...
Paid Search 2015: Many Changes That Will Have An Impact In 2016
Google, Bing and Yahoo kept search marketers on their toes in 2015 with new deals and numerous changes and updates throughout the...
Report: Yahoo Board Meets To Discuss Potential Sale Of Company
This morning, a couple of articles appeared speculating about who could potentially succeed Yahoo CEO Marissa Mayer. The hypothetical candidates...
Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization
The search and native ad marketplace has also expanded its partner...
FAQ: What We Know About The Yahoo-Google Search Deal — So Far
Consummating a long flirtation, Yahoo said yesterday that it had reached a search deal with Google. Here’s the official statement: In...
Yahoo Gemini Adds Retargeting For Site Visitors And App Users
Custom audience targeting is now available for native advertising campaigns....
Yahoo Bolsters Video Ad Offerings With Native Video & App Install Ad Units
Yahoo, already a leader in video, is bringing a new set of ad units to video content. The announcement was made a week ahead of the...
FAQ: The New Yahoo-Microsoft Deal, Explained
Yahoo and Microsoft have reached new terms in their search partnership that was created in 2009. Here's how the new deal will work to give Yahoo...
Yahoo Gemini Adds Over 40 Flurry Personas To Native Ad Targeting
Personas harness data based on activity among heavy users of particular...
Yahoo: Native Ads Drive 3.6X Lift In Branded Search Vs. Conventional Display
As one part of its growth strategy, Yahoo has bet heavily on native ads. The company’s Gemini platform offers both mobile search and...
The Web Of Streams
What do Instagram, BuzzFeed & Yahoo all have in common? They're part of the "stream revolution" flowing content and ads to...
Yahoo Gemini Brings Together Mobile Search & Native Ads In Single Ad Marketplace
Yahoo has announced a new ad marketplace that combines mobile search and native ads. It’s called Yahoo Gemini and it’s available as...