Yahoo: Mobile
Yahoo beats Q4 earnings expectations, pushes closing of Verizon deal into Q2
MaVeNS (mobile, video, native, social) properties and ad units generated over $2 billion for the year, or 39 percent of total...
Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video
Richer ad user experience and new content focus seek to lift ad quality....
Yahoo Q1 just beats Wall Street, mobile and “Mavens” grow, search and display down
In the midst of the drama over who’s going to buy Yahoo, the company reported Q1 2016 earnings today. Results were somewhat better than...
Report: Google/Alphabet and Verizon mulling Yahoo buyout
A Yahoo sale is likely. The questions are: to whom and for how much?...
As Yahoo Seeks To Raise $1B In Cash, Rumor Suggests Sale Of Search Assets
Company trying to determine what it can sell without harming a strategic...
Report: Yahoo Search, Mail & Home Page Saw Usage Declines In 2015
The Information article, which contains a few bright spots, also says that Yahoo is struggling to convert users to...
Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan
Company will cut 15 percent of workers, simplify offerings for users and...
Study: Ads Effective As Way To Stimulate Dormant App Usage, Prevent Deletion
Smartphone owners spend nearly 90 percent of mobile device time in apps. However, only a small fraction of the 25 to 40 apps on users’...
Report: Yahoo Board Meets To Discuss Potential Sale Of Company
This morning, a couple of articles appeared speculating about who could potentially succeed Yahoo CEO Marissa Mayer. The hypothetical candidates...
FAQ: What We Know About The Yahoo-Google Search Deal — So Far
Consummating a long flirtation, Yahoo said yesterday that it had reached a search deal with Google. Here’s the official statement: In...
Yahoo: The Decline Of The Mobile Browser Is A Threat To Search
Earlier this week Yahoo held its second Mobile Developer Conference in New York. This was the East Coast version of its inaugural developer...
Yahoo Aviate Adds New Smart Stream But Still Needs Breakout Features
The latest feature upgrade to Yahoo’s Android launcher and smart assistant Aviate is called “Smart Stream.” It’s a...
Size Matters: Phablets Reach 20 Percent Penetration Of Smartphone Market
When it comes to smartphones (screen) size matters. According to data from Flurry (Yahoo), so-called phablets now constitute 20 percent of all...
Yahoo’s First Mobile Developer Conference Showcases Flurry, Mobile Developer Suite
Yahoo held its first mobile developer conference in San Francisco today. The following is an earlier live blog of the keynote portion of that...
Yahoo Promotes Flurry Exec To Lead Advertising Product Teams
Prashant Fuloria will oversee display, native, video and mobile ad...
Yahoo To Close Down Right Media Exchange
The exchange is closing access to third party networks and non-Yahoo...
Yahoo’s Big Mobile Ad Play Is Coming
Marissa Mayer plans to take mobile ads beyond Yahoo's own network in a bid to grab market share from Facebook and...
Yahoo Gets Into App Install Ads: Now Offered On Gemini
Like Facebook, Twitter, and eventually Google before it, Yahoo has launched app install ads throughout its network. Placed through Yahoo Gemini,...
Forecast: Yahoo’s Mobile Ad Revenues To Soon Exceed Twitter
In its third quarter earnings report Yahoo CEO Marissa Mayer surprised most people with the announcement that Yahoo would have more than $1.2...
Myopic Investors Want Yahoo To Merge With AOL
A Reuters article reports that frustrated Yahoo investors have appealed to AOL CEO Tim Armstrong to “explore a merger [with Yahoo] and run...
