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Yahoo: Mobile

  • Latest

Yahoo beats Q4 earnings expectations, pushes closing of Verizon deal into Q2

MaVeNS (mobile, video, native, social) properties and ad units generated over $2 billion for the year, or 39 percent of total...

Greg Sterling | Jan 23, 2017 at 7:31 pm ET

Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video

Richer ad user experience and new content focus seek to lift ad quality....

Greg Sterling | Jun 21, 2016 at 9:28 am ET

Yahoo Q1 just beats Wall Street, mobile and “Mavens” grow, search and display down

In the midst of the drama over who’s going to buy Yahoo, the company reported Q1 2016 earnings today. Results were somewhat better than...

Greg Sterling | Apr 19, 2016 at 5:08 pm ET

 

Report: Google/Alphabet and Verizon mulling Yahoo buyout

A Yahoo sale is likely. The questions are: to whom and for how much?...

Greg Sterling | Apr 7, 2016 at 3:25 pm ET

As Yahoo Seeks To Raise $1B In Cash, Rumor Suggests Sale Of Search Assets

Company trying to determine what it can sell without harming a strategic...

Greg Sterling | Mar 3, 2016 at 7:44 pm ET

Report: Yahoo Search, Mail & Home Page Saw Usage Declines In 2015

The Information article, which contains a few bright spots, also says that Yahoo is struggling to convert users to...

Greg Sterling | Feb 17, 2016 at 1:05 pm ET

Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

Company will cut 15 percent of workers, simplify offerings for users and...

Greg Sterling | Feb 2, 2016 at 6:11 pm ET

Study: Ads Effective As Way To Stimulate Dormant App Usage, Prevent Deletion

Smartphone owners spend nearly 90 percent of mobile device time in apps. However, only a small fraction of the 25 to 40 apps on users’...

Greg Sterling | Jan 7, 2016 at 5:52 pm ET

Report: Yahoo Board Meets To Discuss Potential Sale Of Company

This morning, a couple of articles appeared speculating about who could potentially succeed Yahoo CEO Marissa Mayer. The hypothetical candidates...

Greg Sterling | Dec 1, 2015 at 8:53 pm ET

FAQ: What We Know About The Yahoo-Google Search Deal — So Far

Consummating a long flirtation, Yahoo said yesterday that it had reached a search deal with Google. Here’s the official statement: In...

Greg Sterling | Oct 21, 2015 at 9:01 am ET

Yahoo: The Decline Of The Mobile Browser Is A Threat To Search

Earlier this week Yahoo held its second Mobile Developer Conference in New York. This was the East Coast version of its inaugural developer...

Greg Sterling | Aug 28, 2015 at 4:30 pm ET

Yahoo Aviate Adds New Smart Stream But Still Needs Breakout Features

The latest feature upgrade to Yahoo’s Android launcher and smart assistant Aviate is called “Smart Stream.” It’s a...

Greg Sterling | Jul 2, 2015 at 10:56 am ET

Size Matters: Phablets Reach 20 Percent Penetration Of Smartphone Market

When it comes to smartphones (screen) size matters. According to data from Flurry (Yahoo), so-called phablets now constitute 20 percent of all...

Greg Sterling | Apr 30, 2015 at 12:59 pm ET

Yahoo’s First Mobile Developer Conference Showcases Flurry, Mobile Developer Suite

Yahoo held its first mobile developer conference in San Francisco today. The following is an earlier live blog of the keynote portion of that...

Greg Sterling | Feb 19, 2015 at 12:58 pm ET

Yahoo Promotes Flurry Exec To Lead Advertising Product Teams

Prashant Fuloria will oversee display, native, video and mobile ad...

Ginny Marvin | Jan 16, 2015 at 2:57 pm ET

Yahoo To Close Down Right Media Exchange

The exchange is closing access to third party networks and non-Yahoo...

Ginny Marvin | Jan 9, 2015 at 6:42 pm ET

Yahoo’s Big Mobile Ad Play Is Coming

Marissa Mayer plans to take mobile ads beyond Yahoo's own network in a bid to grab market share from Facebook and...

Ginny Marvin | Jan 5, 2015 at 3:20 pm ET

Yahoo Gets Into App Install Ads: Now Offered On Gemini

Like Facebook, Twitter, and eventually Google before it, Yahoo has launched app install ads throughout its network. Placed through Yahoo Gemini,...

Ginny Marvin | Dec 9, 2014 at 10:20 am ET

Forecast: Yahoo’s Mobile Ad Revenues To Soon Exceed Twitter

In its third quarter earnings report Yahoo CEO Marissa Mayer surprised most people with the announcement that Yahoo would have more than $1.2...

Greg Sterling | Dec 4, 2014 at 6:12 pm ET

Myopic Investors Want Yahoo To Merge With AOL

A Reuters article reports that frustrated Yahoo investors have appealed to AOL CEO Tim Armstrong to “explore a merger [with Yahoo] and run...

Greg Sterling | Nov 12, 2014 at 10:22 am ET
  • Previous Articles »
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