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Like Google, Bing Is Planning To Reward Mobile Friendly Sites
Bing is expected to launch their mobile friendly algorithm in the near future but claims this won't be any Mobilegeddon.
A few weeks after Google launched their mobile friendly algorithm, Bing announced they will begin rolling out their version of the mobile friendly algorithm for Bing mobile search results in the upcoming months.
Unlike Google, Bing did not give us a specific date for the launch. But what we do know is that this ranking algorithm will give a slight benefit to mobile friendly designed web sites in the Bing mobile results. Bing is downplaying the impact searchers or webmasters will see with this update, saying they are going to ensure this does not hurt relevancy and even web pages that are not mobile friendly but are extremely relevant, will remain ranking well.
Google’s communication around their update was more scary, which is why the industry named it Mobilegeddon. Bing says this won’t be any sort of Mobilegeddon, instead, they will work closely with webmasters to roll this out with the least amount of impact.
We covered this Bing mobile friendly algorithm update in greater detail on our sister site at Search Engine Land.