• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Social Media Marketing

LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts

The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities.

Amy Gesenhues on July 26, 2018 at 9:00 am
  • More

George Dolgikh / Shutterstock.com

LinkedIn has overhauled its Campaign Manager, giving it a redesigned interface and building out its back end to load data faster. The refreshed tool, announced Thursday, is designed to offer a more intuitive experience for marketers running multiple campaigns on the platform, with one-click breakdowns of campaign data and personalization options around what reports they see.

High-level changes include a new navigation structure that allows users to switch between accounts and campaigns and drill down into ads with two clicks.

The search feature has also been updated so that ad managers running multiple campaigns can quickly locate data for a specific campaign by querying the campaign name, campaign ID or ad format.

With the new Campaign Manager, marketers will be able to personalize their dashboard to display the metrics they most often review. There is also a new one-click feature to quickly access sets of metrics from their LinkedIn campaigns, including conversion events or LinkedIn Audience Network placements — and make adjustments to optimize campaign performance.

Founder of LinkedIn ads agency B2Linked.com AJ Wilcox had access to the new Campaign Manager as a beta user and says the new interface will feel reminiscent to marketers familiar with Facebook Ads.

“Noticeably absent is the performance graph at the top, which is unfortunate because it was very useful in gauging performance and predicting spend and will be severely missed. The new experience is expected to help do things better in bulk, which would be a welcome change for advertisers managing more than a few campaigns,” says Wilcox.

Wilcox also compared the new design to the Google Ads manager accounts dashboard, noting that now ad managers can easily access ad-level metrics.

“The MCC-like accounts page is more helpful showing spend, budget, and number of campaigns. The ability to drill immediately down to the ad level (a-la Google Ads) is a nice touch, and saves advertisers from having to click down into individual campaigns to view creative.”

Wilcox says that he knows the back end has been built to be more robust and speedier, but he has not noticed this with his accounts. “I hope as it rolls into production that we see a significant performance increase.”

The updated Campaign Manager will be rolling out in the next week. LinkedIn says marketers should expect to see ongoing improvements. “Today’s release is just the first foundational step in a longer plan,” the company writes in Thursday’s announcement.


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Channel: Social Media MarketingLinkedInSocial Media MarketingSocial Media Marketing: Advertising

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

White Papers

  • B2B Marketing Trends Shaping 2021
  • State of Email Marketing 2021 Report
  • Three Pillars of CRM Data Management
  • What Customer Experience Means in 2021
  • The 7 Phases of a Website Redesign
See More Whitepapers

Webinars

  • Crawl Your Way Towards Better Search Results With Dynamic Rendering
  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $99

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.