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LinkedIn partners with Acxiom for brand targeting
Acxiom says that, as the first-party data house of many brands, it can readily optimize customer lists.
With its half-billion users worldwide, LinkedIn contains a treasure trove of personal and professional data about businesspeople.
A marketer can target people on LinkedIn by their type of business, geography and other factors. Or a brand can export a list of email addresses for its customers and, through LinkedIn’s Matched Audiences, target those customers on the professional site via addresses.
To help brands target their customers on LinkedIn, data service Acxiom — and its data onboarding subsidiary LiveRamp — have announced a product integration with LinkedIn.