LinkedIn updates Sales Navigator
The new additions are part of an effort by the Microsoft-owned professional social network to be as useful to salespeople as email and CRMs.
Microsoft-owned LinkedIn is out this week with its second major update to its Sales Navigator tool, which helps salespeople mine the data-rich professional social network.
There’s now a new Enterprise Edition, complementing the existing Professional Edition for individuals and Team Edition for groups of salespeople. Enterprise increases InMails and introduces Single Sign-On.
InMails are in-network messages, which are unlimited as long as the recipients respond. The Enterprise version increases the monthly allotment of InMails that do not get responses from 30 to 50.
A new TeamLink Extend in Enterprise lets anyone in a subscribing organization offer their LinkedIn network to that organization’s pool, which can help someone who’s looking for an introduction to a possible customer.
PointDrive, acquired last year by LinkedIn, is now integrated into the Team and Enterprise Editions at no extra charge. Instead of adding a series of email attachments like slide shows or PDFs when reaching out to a lead, a salesperson simply sends a link to a customized web page that she has generated in PointDrive.