Linqia unveils ‘first’ platform for predicting influencer engagement
Company says its newest AI layer builds on its five-year database of engagement performance, where brands only pay for performance.
Linqia is out this week with a new version of its platform that it says offers the first predictive analysis of influencers’ performance.
Based in San Francisco, the company has been offering performance-based influencer marketing since 2012, where brands pay by clicks, likes, shares and other performance metrics for influencer campaigns on blogs, Facebook, Instagram, Pinterest, YouTube, and Twitter.
Previously, VP of Product Jonathan Pollack told me, Linqia employed machine learning for various kinds of classification, such as summarizing influencers’ posts, estimating brand affinity, recognizing images and analyzing sentiment. This provided the kind of classification that other influencer platforms offer, he said, such as Amplero or Dovetale.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.