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As a local business, you have to own your own back yard
The grass may seem greener in neighboring markets, but columnist Greg Gifford explains that in order to compete there via local SEO, you need to have your own yard in order first.
As you know from my past articles, I typically write about real-world encounters with clients or other SEOs — and this one’s no different. The interesting point about today’s post is that the issue I’m discussing might partially be my own fault!
Last summer, I wrote a post here about local content silos, a strategy for creating silos of localized content relating to nearby cities. The strategy is valid and can give you great results, but it takes time and a lot of hard work. I’ve talked about the strategy in videos and mentioned it numerous times when speaking at conferences.
In this month’s installment of Greg’s Soapbox, I’m going to (sort of) poke holes in my own strategy. Stick with me for a minute –I promise it’ll make sense.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.