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Local search industry optimistic about 2018 — but less likely to hire

Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey.

Jamie Pitman on January 25, 2018 at 3:51 pm

The local search landscape is a constantly evolving beast, regularly changing at the whim of Google My Business and, more and more these days, reliant on consumer reviews. As such, the folks working in this niche of the wider SEO industry have had to be quick on their feet to adapt to changes.

It’s no surprise, then, that the recent Local Search Industry Survey performed by my employer, BrightLocal, saw some significant changes occurring. The results of the survey, in which we polled 1,121 US-based local SEO professionals on everything from personal earnings and annual revenue to client pay and in-demand services, will be interesting reading for anyone looking to benchmark their services against competitors, and even those selling products and services to SEOs.

In this column, I’ll be picking out some of the most revealing results from the survey (some of which are actually more in-depth than those found in the original study) and explaining what these could potentially mean for the local SEO industry.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Jamie Pitman

Jamie Pitman is Head of Content at local SEO tool provider BrightLocal. He's been working in Digital Marketing for nearly ten years and has specialized in SEO, content marketing and social media, managing successful marketing projects for clients and employers alike. Over this time he's blogged his heart out, writing over 300 posts on a wide variety of digital marketing topics for various businesses and publications.