Local SEO: Driving customer actions for enterprise-level brands
Multilocation businesses face some unique challenges in today's local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production.
Local SEO drives customer actions for businesses of every size, from local mom-and-pop shops to large companies with multiple locations. Local SEO is the new storefront, as search is now consumers’ top choice for finding local businesses.
Local is a strategic investment within your sales funnel; it impacts your organic search strategy, content marketing efforts and paid advertising investments. It ensures overall marketing effectiveness. But how do you maintain and continue to drive action for local businesses, and even enterprise brands with multiple locations?
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