Get the most important digital marketing news each day.
How long does reputation management take?
Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation.
Just about the first thing that a potential reputation management client will ask when considering asking someone to clean up their name in the search results is: “How long will it take?”
This is unfortunately not easy to answer. Deploying content and changes to displace something negative in Google and Bing is complicated, involving literally thousands of variables, and it typically requires development over a period of time.
One truism of online reputation management is that when a reputation repair project is undertaken, the company or individual that is the subject of the work typically has woefully insufficient web assets and content.
Executives frequently eschew having social media profiles or personal websites, out of the misguided belief that by doing so they are preserving their privacy. Small to medium-sized businesses often believe they’re not all that affected by their online presence, until something appears that damages them on page one.
Individuals and companies often must abruptly launch web pages and social media profiles, and beef up existing collateral to counter negative items.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.