#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)
Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing.
I’m going beyond B2B marketing tactics in this column to challenge all of us, including myself, who can easily get stuck in the day-to-day grind, heads down.
Physicist, cosmologist and author Stephen Hawking died last month. There are so many lessons we can take from his legendary life and impact on society. Upon reflection, a major piece of advice that sticks with me in life and business is his advice to “remember to look up at the stars and not down at your feet.”
“Try to make sense of what you see and wonder about what makes the universe exist,” he encouraged. “Be curious. And however difficult life may seem, there is always something you can do and succeed at. It matters that you don’t just give up.”
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