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Lotame’s prep for GDPR highlights big changes in data management
There’s tracking consent, providing data access and minimizing liability. Plus there’s the pending ePrivacy Regulation.
As data management platform (DMP) Lotame gears up for compliance with the upcoming General Data Protection Regulation (GDPR), some of the far-reaching changes are coming into focus.
First, there’s the matter of tracking consent by users across what General Counsel and VP of Global Privacy Tiffany Morris calls “the chain of custody.” This reaches from the time the user’s data is generated or collected at, say, a publisher’s website, through the various ways in which the data is used.
“Without attaching five million pieces of paper,” she said, “how do you pass consent across the chain?”