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Lytics becomes first customer data platform to add campaign coordination
With its new Orchestrate dashboard, marketers can control external campaign tools that are centered around Lytics’s customer data.
The customer data platform (CDP), which is gaining a foothold as the central repository of all customer data, is now evolving.
Last March, email automation provider Campaign Monitor bought the CDP Tagga, beginning the Vancouver-based company’s transformation into a CDP-centered marketing platform.
Earlier this week, CDP Amperity emerged from its stealth phase, offering a muscular platform where a deterministic identity resolution across devices is a key feature, in addition to customer data collection and segmentation.
And, this week, CDP Lytics announced Orchestrate, which it said is the first marketing campaign management tool from a customer data platform.