MailChimp adds Google Ads as it becomes a multichannel platform
This is the third ad tool addition this year to the Atlanta-based email marketing platform.
MailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy Google Remarketing Ads within its dashboard.
With two clicks in the new feature, a marketer can connect her store to MailChimp and set up a campaign that shows a site visitor follow-up ads for a product left behind on your site, after the visitor had viewed it on a page or perhaps left it unbought in a shopping cart.
MailChimp automatically builds ads from the stores’ best-selling products, and the marketer can tweak the ad’s headline, content or product selection. The ad is then displayed on related sites in Google’s Display Network.