MailChimp moves toward becoming a marketing platform with Facebook ads feature
Oriented toward small businesses, the company wants to offer new features that build on the customer and product data stored in its email platform.
Someday soon, MailChimp may have to change its name.
That’s because the email service provider is taking what it describes as its “first major move from email-only to a marketing platform.” It is now allowing its 15 million small business users to create Facebook ad campaigns within its platform.
The Atlanta-based company says that it intends to become a “holistic marketing platform,” and indicates it will offer tools for other channels at some point.