Make 2020 the year for e-commerce to get better with the mobile experience
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device.
Contributor and SMX speaker, Duane Brown, explains in this video why 2020 is the year to get a handle on your mobile experience as well as find the platforms your customers are on and experiment if they’re new to you.
Below is the video transcript:
Hey, my name’s Duane Brown. I run an agency up in Montreal, Canada. We focus on kind of two areas, paid ads, PPC, Google, Facebook, stuff like that. We also do CRO for clients, we’ll often have to figure out how do their websites convert more. And a lot of our clients are in e-commerce.
There’s a lot of trends I think happening for next year. I think there are two areas we all need to focus on. One is that more people are going to spend time on like Pinterest and Snapchat and even Tik Tok. And so figuring out, do you have customers on those platforms? And does it make sense to test those out in 2020? You know Google, Bing, Microsoft, Facebook – those are all great places to be. But I think spending more time on those other platforms makes sense if your customers are there.
I think the bigger issue for next year is we still don’t have a great mobile experience, especially your on e-commerce. You see people with pop-ups, people with experiences that don’t match the desktop, and with more and more traffic being on mobile, I think it makes sense to look at 2020 as the year to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device. Is this the experience we want customers to have, and does this match your desktop?
If we go into a recession and people spend less money next year, you need to make sure you maintain all your customers. Or if the opportunity presents itself, grow your customer base in market share. Mobile is a great way to do that because the mobile experience is still not where it needs to be and 2020 can be the year to make mobile even better.
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- In 2020, focus on the impact of the user, not Google
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- Machine learning will free up time to be more strategic with accounts in 2020
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