Get the most important digital marketing news each day.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.

Marissa Mayer CES Keynote: Yahoo To Power Native Ads For Tumblr, Yahoo Audience Ads & More

Danny Sullivan on January 7, 2014 at 3:53 pm

In her keynote address at CES in Las Vegas today, Yahoo CEO Marissa Mayer — with help from various Yahoos — announced new native ads for Tumblr powered by Yahoo Advertising, a Yahoo Audience Ads system to target ads across Yahoo and partner sites, as well as a new Yahoo Tech site, a Yahoo News Digest app and more.

Below, our live blog of the event. We’ll also have more detailed articles on some of these announcements to follow. Here are links to Yahoo announcements about them:

Also see our related post:

What’s Yahoo? Mayer Says “Search, Communications, Digital Magazines & Video”

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.