Marketing Biz: Mobile App Insights, Local Deals 3.0 & Better Discourse
This week in marketing revolved around three major themes: mobile app measurement (Onavo and Quantcast) innovative local offerings (MyTime and Tagwhat) and better ways to find, share and discuss content (Feedly, Buffer and Discourse).
This is … Marketing Biz.
In Onavo Insights, you can look up apps and see how much marketshare they have in the U.S. (or what percentage of U.S. iPhone users actually use the app every month).
Getting accurate and reliable stats on mobile app usage has been trying. Onavo Insights is a nice and slick looking product that could find an eager audience of marketers trying to measure their campaign effectiveness.
As a Quantcast user, you’re likely already familiar with the rich audience insights that Quantcast Measure delivers for your online and mobile web properties. Now you can get an even more complete picture of your digital audiences with the introduction of Quantcast Measure for Mobile Apps. This new enhancement brings directly measured traffic data and rich audience insights to your iOS and Android mobile apps.
Oddly enough, just as Onavo Insights comes out Quantcast launches their version of app tracking with an emphasis on how users interact on both platforms. While I like what Onavo is doing Quantcast has an advantage with such a large embedded user base.
Kapur lays out a pretty ambitious vision about how personalization is “the future of content,” but publishers can implement Gravity in more limited ways — for example, by using the technology to create a “Recommended for You” widget that’s personalized for each reader.
Personalization is making everything more relevant for users across the web. This new initiative by Gravity is bold and includes a sponsored stories advertising platform that will compete with Outbrain. Marketers looking to drive traffic from the ‘right’ users should give Gravity a look.
Start-up MyTime, which officially launched Thursday in Los Angeles only, is eliminating those various channels by consolidating appointments onto one site. Half a million available appointments for several thousand small businesses — including nail salons, auto shops, dentists, doctors, pet groomers, spas and pilates studios — are already on MyTime.
Here’s a new twist on local now that the daily deal mania has subsided. It’s a nice idea for the small business market but MyTime will have to build momentum on both the consumer and business markets to succeed. That’s no small task.
Tagwhat now gives you access to more deals, specials, events, and things to do than anyone else on the planet. And they’re served up based on where you are and when you can act. For example, when the pizza shop next door posts a 2 for 1 for lunch, Tagwhat lets you know. When you pass a happy hour, Tagwhat lets you know. When your barber has an open chair, and uses Facebook to announce it, Tagwhat lets you know.
Tagwhat says that they create these feeds “based on the social media posts of nearby businesses.” This might solve the problem of trying to get businesses to use a standard format or submit something in a certain way. I’m not sure how well it works but I’ll be trying it out once an Android update is launched.
Today, I couldn’t be more excited to let you know that Buffer is available in Feedly across all platforms. It should make sharing the great content you find more spaced out and at a better time super easy and intuitive.
I can’t say that I use Feedly or Buffer. I’m a bit old school in my discovery and like to be present when I share my content. But for the vast majority I think this combination is going to make social discovery and sharing far easier. It reduces the friction of sharing content and I’m always a fan of that.
Today we announce the launch of Discourse, a next-generation, 100% open source discussion platform built for the next decade of the Internet.
The goal of the company we formed, Civilized Discourse Construction Kit, Inc., is exactly that – to raise the standard of civilized discourse on the Internet through seeding it with better discussion software
Forums have long been a staple of the Internet but haven’t seen any innovation in … dog years. So this venture by Jeff Atwood is pretty interesting. Is it forums or comments or conversation? It’s tough for me to tell but I applaud him for trying to improve the level of discussion on the Internet. My hope is that it doesn’t identify links as inherently bad in this context since they can be valuable meta content that improve a discussion or conversation.
And Then …
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