Good morning, how are you feeling about social ad transparency?

Facebook did it, Instagram did it, and now, LinkedIn is giving in to the public call for more ad transparency from brands. LinkedIn has introduced an Ads tab on company Pages that lists all the native ads a company has run in the last six months. The feature serves to address growing demands for better brand visibility, while at the same time building trust among users, brands and LinkedIn as a whole. According to LinkedIn, the Ads tab is just the “first of many” updates designed to give users more information about the Sponsored Content running on the platform.

Has it really been a year since GDPR first launched? Saturday marks the official anniversary, and a new study looks at some of the trends and changes that GDPR set in motion. For starters, publishers are sending more notifications, with an average of 67% of users opting-in across the regions studied, Airship found. Meanwhile, users are growing more selective about sharing location data, with a clear divide between Apple and Android devices. There’s still a lot to learn when it comes to the long-term implications of GDPR, but it’s clear that privacy regulations are pushing marketers to rethink their data strategies and explore new ways to reach and engage audiences.

Much more below, including news on Snapchat’s Story Insights analytics tool and our own curated reading list to get you through today and one step closer to the weekend.

Taylor Peterson,
Deputy Editor

 
 
 
Pro Tip
 

Engage customers with loyalty program status bar progress in email

“Your loyalty program should always inform your email marketing strategy, especially since it’s an efficient way to continue gaining information about your customers,” explains Kyle Henderick of Yes Marketing. “One way to excite customers about your loyalty program is to highlight their progress toward new rewards or loyalty tiers with status bar visuals. Make the path to access account information or purchase from email as seamless as possible so customers can easily accrue more points. Progress status bars also present opportunities to use data to promote personalized rewards for each customer.”

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Live Webinar: The Top 4 Digital Challenges Facing Consumer Brands And How to Solve Them - May 30

Sponsored by Mapp Digital

Large consumer brands are losing share to more nimble, digitally savvy challengers. Digital disruptors such as Casper and Dollar Shave Club operate with ultra-fast supply chains, using digital channels to create convenient and authentic shopping experiences. How do traditional marketers compete? Join our brand marketing experts as they tackle the biggest challenges facing consumer goods companies – and provide the strategies and tactics that will help you win.

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Social Shorts
 

New Story analytics for Snapchat creators

Snapchat has begun rolling out in-app tools and new Story Insights for creators, offering them a deeper view into how their content is performing. The in-app tools are designed to help creators manage their public profiles on the app, while the Story Insights highlight engagement metrics.

 

Snapchat’s new Story Insights include a 28-day summary that shows reach, screenshots, swipe-ups and interaction analytics. Creators can drill into the Insights to see engagement over a shorter 7-day period, and can filter the metrics by reach, story views, story view percentage and average view time.

Creators also have access to new audience analytics, along with a feature that shows their subscriber count. The “Engaged Story Audience” metrics include a gender breakdown with the percentage of women versus men in the creator’s audience, along with the “Top Location” and “Top Interest” over the last 28 days.  

Brands won’t have access to analytics, but a Snapchat spokesperson said that a creator could share their analytics with a brand directly or grant a brand access to their Insights by assigning them a “role” within the profile page of their Official Account.

 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

How Silicon Valley gamed Europe’s privacy rules – Politico

Twenty-five years of digitization: Ten insights into how to play it right  – McKinsey

No Difference In Email Since GDPR, Consumers Say – MediaPost

Why You Should Hire A Chief Content Officer – Forbes

YouTube is changing how subscriber counts are displayed, possibly shifting its culture – The Verge

Medium CEO Ev Williams Goes All-In on Building Subscription Business – Cheddar

Social media overtakes word-of-mouth for tech reviews, study finds – Mobile Marketer

 
 
 
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