Marketing Day: Email Marketers Go Mobile, Google’s “News Publishing Center” & More
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Are Email Marketers Handling The Shift To Mobile? How To Prepare Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened […]
Amy Gesenhues on August 5, 2014 at 5:04 pm
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- How Are Email Marketers Handling The Shift To Mobile? How To Prepare
Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read on a desktop or laptop PC with a dedicated wired Ethernet connection to the internet. Today, however, email messages are more likely to be opened and read on a smartphone than a PC. Marketers today have […] - Mobile Traffic To News Sites Dropped 8.5% During Facebook Outage
Facebook’s brief outage Friday was annoying to many, including apparently the L.A. County Sheriff’s Department, but it was useful for people interested in the social network’s impact on web traffic. Chartbeat, which provides real-time analytics for web publishers, found that overall traffic on news sites fell 3% during the outage, which started at about noon […] - Data Protection Case Against Facebook Ireland Open To All Users Outside Of US & Canada
Austrian privacy activist Max Schrems wants Facebook to pay for breaching European data protection law, and has filed a lawsuit against the company that is open to all users outside of the U.S. and Canada. According to a report from Wired UK, Schrems’ case against Facebook’s Dublin-based European subsidiary is seeking damages of €500 ($670) […] - #LiveInLevis Site Highlights Hipsterific Lives Of Others… And E-Commerce
Unleashing every hipsterific Millennial stereotype and alienating everyone else who once proudly wore Levi’s, AKQA is out with the Live in Levi’s Project, a “digital platform designed to engage and activate the expansive global community of Levi’s fans around their shared experiences.” As long as they are aged roughly 20-30. Snark aside, the project is […] - Yahoo Launches ComScore vCE Integration To Lure Brand Advertisers
Today, Yahoo announced the integration with comScore’s audience verification service, Validated Campaign Essentials (vCE), is now live on its ad buying and reporting platforms in the US. The two companies first announced the partnership at the Digital NewFronts in April. The comScore solution gives media buyers access to TV-comparable metrics such as audience demographics, reach, […] - How To Corrupt The Social Data You’re Gathering (And Kill Your Focus Group In The Process)
The trend du jour for virtually bringing people together (with no actual physical or emotional commitment) is inside the protective walls of a secret, members-only group on a certain social network. Sometimes this is under the aegis of a brand, while, at other times, the group forms spontaneously — creating a ready-made focus group for […] - LinkedIn’s Sales Navigator Splits Into Separate App For Standalone Social Selling
The era of social selling is upon us and LinkedIn’s taken note. In response to the varying needs of its users, LinkedIn is dividing their apps and segmenting each with various tools. The new Sales Navigator app is geared specifically towards sales folks, putting the most pertinent information at the fingertips of users. Updates can […] - How Much Does Content Cost? It’s Not An Easy Question, And Here’s Why
How much does content marketing cost? Tough question, right? So let’s break the question down a bit to try to simplify it. How much does content creation cost? There are still no easy answers, are there? Yet it’s a question marketers persist in asking, in much the same way people were asking back in the […] - New ‘Publisher Center’ Released To Take The Headache Out Of Google News
The process for getting your site listed in Google News has been nothing short of a catastrophe over the past few years. Google News has been known to have vague quality standards and a submission process that left webmasters guessing. Thankfully, Google has released Google News Publisher Center that integrates with your Webmaster Tools account […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- For More Accurate Shipping Rates In Google Shopping, Merchant Center Gets Shipping Configuration Tool
- SPONSOR MESSAGE: Live Webcast – Digital Analytics Checkup
- Despite Crackdowns, Tech Support Ads In Search Are Still Cause For Consumer Confusion
- In PPC, Low CTR = Low Profits
- Google Now Showing Full Text Of Original Reconsideration Requests In Webmaster Tools
- Google Mobile Testing Search Results Snippet Descriptions
- Google Quietly Removes Author Stats From Google Webmaster Tools Labs
- 8 Tools To Effectively Organize Your Link Building Campaigns
- Live @ SMX East: Deconstructing Pigeon, Google’s New Local Search Algorithm
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
- 13 Easy Ways to Come Up with Awesome Blog Post Ideas, profitblitz.com
- Business Blogging: Avoid These Sins, angelabooth.com
- How to Blog for B2B Lead Generation, www.takeflyte.com
- Lessons from Blog Posts that Went Viral, www.jeffbullas.com
- Sick Blog? Here Are 13 Ways To Fix It, pushingsocial.com
Business Issues
- LinkedIn to pay nearly $6 million in U.S. Labor Department settlement, Reuters
- FTC Report: Companies Should Explain Terms of Service Pre-Download, www.adweek.com
- Google shows off new Cambridge campus, www.bostonglobe.com
- Satya Nadella’s first big hire: Microsoft confirms ex-Qualcomm exec Peggy Johnson as biz dev chief, www.geekwire.com
Content Marketing
- 5 Ecommerce Content Marketing Ideas for August 2014, www.practicalecommerce.com
- Content Marketing: Encouraging sales and upsells at the point of purchase, sherpablog.marketingsherpa.com
- Five Ways Content Marketing Can Improve Sales, www.kjrocker.com
- How To Create Effective Visual Content That Boosts Engagement, www.bloggingwizard.com
- Who Took the Marketing Out of Content Marketing?, www.verticalmeasures.com
Conversion Optimization
- 6 Essential Principles Of Designing a High Converting Site Search Experience, conversionxl.com
- The Ultimate Guide to Creating Effective Landing Pages, blog.bufferapp.com
Copywriting, Design & Usability
- 20 Qualities of Top Website Designers, upcity.com
- Design Responsive Websites In The Browser With Webflow, www.smashingmagazine.com
- One Year In: An Update On Google Web Designer, doubleclickadvertisers.blogspot.com
- The Top 5 Ways You’re Screwing Up Copy On Your Website, www.lyntonweb.com
- What Experience Designers Can Learn from Martha Stewart, uxmag.com
Display & Contextual Advertising
- Details Launches Display Ad Network, www.adweek.com
Domaining
- Big day for Domain Industry – Rightside begins trading on NASDAQ, www.inforum.in
- Dublin picked for ICANN 54, domainincite.com
- US Marketers Skeptical of New Website Domain Extensions, www.marketingprofs.com
E-Commerce
- 5 Growth Hacking Success Stories for Ecommerce Merchants, www.practicalecommerce.com
- Ecommerce main category page layout: Where to place key elements and why, econsultancy.com
- Recommendations, Personalization, and Fast Checkout Move Product, www.conversationagent.com
- Retailers scramble to adapt supply chain strategies as growth shifts to e-commerce, www.internetretailer.com
- The E-Commerce Industry Country Distribution, blog.similarweb.com
- The price is right – then it’s not, www.internetretailer.com
Email Marketing
- 27 Tips on How to Get More Email Signups, www.wordstream.com
- 4 Ways to Make Your Email Marketing Stand Out, www.conversionvoodoo.com
- 5 Innovative Email Marketing Tips That Drive Readers to Action, www.copyblogger.com
- 8 Ways to Collect More Customer Email Addresses, streetfightmag.com
- A first step toward more global email, Official Google Blog
- How closely is Google really reading your e-mail?, Washington Post
- StrongView Takes Top Ranking in Forrester’s Email Marketing Analysis, www.adweek.com
General Internet Marketing
- 20 Google Facts & Stats that Every Marketer Should Know, www.lunametrics.com
- Here’s the part about the cloud online marketers need to know, www.internetretailer.com
- Isn’t it Time We Start a Digital Consultant Code of Ethics?, www.thesempost.com
- The Power of the Past: Nostalgia in the Digital Age, www.mediavisioninteractive.com
Mobile/Local Marketing
- 4 Key Takeaways to a Smart Mobile Marketing Strategy, www.marketingtechblog.com
- 73 Smartphone and Tablet Facts Every Marketer Needs, heidicohen.com
- Announcing the Industry’s First Mobile-Optimized Transaction Management Solution, www.crittercism.com
- Apple says July was record-setting month for app store revenue, www.cnbc.com
- Finding the balance point in mobile advertising, www.mobilecommercedaily.com
- Mobile coupon users to total 1B by 2019, www.mobilecommercedaily.com
- Pro Tips for Flickr’s iOS app, blog.flickr.net
- Should publishers really think ‘mobile-first’?, digiday.com
- Smartphone Users Really Don’t Want Stores Stalking Them, www.emarketer.com
- The new mobile display ecosystem: What does the future hold?, econsultancy.com
- What 5 Studies Tell Us About Mobile Marketing & Conversions, blog.crazyegg.com
Reputation Management
- Is your online reputation ready for digital shrinkage?, www.trackur.com
Social Media
- 7 Status Update Ideas That Will Cure Social Media Writer’s Block, lkrsocialmedia.com
- 9 Foolproof Ways To Gain 1000s Of Twitter Followers, www.socialbro.com
- Bring All Your Social Channels Together: The Cross-Channel Social Performance Report, simplymeasured.com
- Bursting Negative Bubbles: 7 Ways To Turn Bad Feedback Into Good Social Media, www.socialbro.com
- Facebook Adds Ad Scheduling to Power Editor, allfacebook.com
- Facebook For Windows Phone Now Supports Video Uploads, Integrates With Messenger, techcrunch.com
- From Dreaming of Ice Cream To Buying A Cone: How Social Media Gets People into Your Store, simplymeasured.com
- How to Create Shareable Content for Social Media Audiences, blog.getresponse.com
- How to Infuse Your Personality Into Your Social Media Marketing, www.socialmediaexaminer.com
- McDonald’s Instagram Ads Get Super-Sized Backlash, www.adweek.com
- More Than Six in 10 Access Social Networks on Their Smartphones, Tablets [STUDY], www.mediabistro.com
- North Korea, Iran, China, Pakistan, Turkey: Countries Who Block Social Media [INFOGRAPHIC], www.mediabistro.com
- Social Media Copy: How to “Convert”, www.searchenginepeople.com
- Soulmix Wants To Bring Back Social Bookmarking, techcrunch.com
- Supercharge Social Marketing with the Offerpop-Hootsuite Integration, www.offerpop.com
- The 10 Most Popular People on Twitter [STATS], www.mediabistro.com
- The Two Types of Social Media Engagement, www.conversocial.com
- This Twitter vigilante is calling out mediocre promoted tweets, digiday.com
- Tumblr uses anti-Facebook pitch to brands, digiday.com
- Twitter’s Biggest Advertising Problem & Why It Hurts Marketers, www.thesempost.com
- Video: How to Optimize Your Social Media Program for Twitter, RKG Blog
Video
- 3 Ways to Improve Marketing ROI with Video Content, contentmarketinginstitute.com
- How to Turn Your YouTube Audience Into a Family, www.reelseo.com
- How to Upload a Video to YouTube from Start to Finish, blogs.constantcontact.com
- Lessons from the 73rd most popular channel on YouTube, www.marketingpilgrim.com
- Small Brands Can Become Video Marketing Superstars, www.reelseo.com
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