Marketing Day: Amazon Expands Same Day Delivery Service, New Foursquare App & More
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Rapid Growth: Amazon Brings Its Same-Day Delivery Service To 6 More Cities The same-day delivery race is heating up. Today, Amazon announced its Same-Day Delivery is now available in six more […]
Amy Gesenhues on August 6, 2014 at 5:13 pm | Reading time: 8 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Rapid Growth: Amazon Brings Its Same-Day Delivery Service To 6 More Cities
The same-day delivery race is heating up. Today, Amazon announced its Same-Day Delivery is now available in six more cities. The company says more than a million products are now available for same-day delivery to customers in Baltimore, Dallas, Indianapolis, New York City, Philadelphia and Washington DC metro areas. The service is available seven days […] - Wikimedia Foundation Granted Zero Of 304 Content Removal Requests Since 2012
The Wikimedia Foundation, the nonprofit organization behind Wikipedia, released its first ever transparency report today, claiming it had granted zero of the 304 general content removal requests it had received during the past two years. The largest share of Wikimedia’s content removal requests were split between the U.S. (with 54) and Germany (with 50). Wikimedia […] - Twitter Drops Another Hint That Ecommerce Could Be Coming Soon
The evidence that Twitter is preparing an in-stream shopping service got another boost this week, when some users noticed a “payment & shipping” line within settings in the company’s Android app. As first reported by The Next Web blog, a number of users posted screen shots showing the setting, while noting that it did nothing […] - Apple, Samsung End Bitter Patent Litigation Outside US
Apple and Samsung agreed yesterday to mutually dismiss all their patent lawsuits outside the US. This impacts pending litigation and related matters in roughly eight separate countries. However, the companies are still slugging it out in the U.S. A joint statement issued yesterday said the following: Apple and Samsung have agreed to drop all litigation […] - #KeepItPersonal Western Digital Campaign Promises To Safeguard Private Digital Files
The marketing of hard drives and, more recently, cloud storage has largely been a snoozefest. Speeds, feeds, specs, product shots and mundane technobabble about, well, crap that really doesn’t matter. This week, Western Digital is breaking out of that mold. Working with W2O, the hard drive and cloud storage brand is out with #KeepItPersonal, which, […] - Smart User Learning & Accurate Recommendations Highlight The Newly Launched Foursquare App
Today, Foursquare users can upgrade to the highly anticipated new Foursquare App. As shown in the previous sneak previews, the new app features high style, and a streamlined look, that could finally make Foursquare a serious Yelp competitor. One of the elements that Foursquare is touting in the new app is the smart learning based […] - Get To Know: Pet360, Inc. EVP & CMO Rose Hamilton
Serving as EVP and CMO for Pet360 Inc., Rose Hamilton is responsible for the pet-focused ecommerce company’s consumer engagement strategy, marketplace positioning, overall growth plans, resource allocation and P&L management. The Pet360 network is devoted to providing pet parents the information, products and advice they need to raise happy, healthy pets. Reaching more than 12 […] - Attract, Convert, Retain 2.0
The basic idea of lead generation has been the same thing for quite some time — and rightfully so, because it works. You attract a visitor to your site, convert them into a customer, then retain them for as long as possible (because it is cheaper to keep existing customers than get new ones). Unfortunately, […] - Consumers Reject Lowest Common Denominator Native Ads — And So Should You
Not all native advertising is created equal. There is a wide and growing disparity between high-quality examples — those that are in the user’s activity stream, respectful of page content, and integrated with the site experience — and the lowest-common-denominator (LCD), “spots and dots” variety that may be in a feed (but that’s all). This […] - Nielsen Study: Social Media Drives TV Viewers Awareness, Enjoyment Of Programs
The jury is still out on how strong an effect social media has on television viewing habits. An NBCUniversal executive made a big splash in April with an emperor-has-no-clothes statement, saying that social did nothing for Winter Olympic ratings but Twitter, Facebook and others beg to differ. This week, Nielsen added more data to the […] - Under Cloudy Skies Facebook Makes Its Pitch To Small Business
Earlier today, I attended the FacebookFit small business bootcamp at the company’s Menlo Park headquarters. Informally, I was told there were about 350 business owners in the audience. It was the last of five such events held across the country as part of Facebook’s effort to reach out directly and educate business owners about best […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- “Right To Be Forgotten” To Blame For Removal Of 50 Wikipedia Links From EU Search Results
- Google Maps Currently Taking Users To The Moon & Mars
- New Foursquare App Bets The Company On Personalization
- Google+ Authorship Images Live On
- Bing Mobile Domain Returns Service Unavailable 503 Error
Online Marketing News From Around The Web:
Analytics
- The Five Most Common Misconceptions About Web Analytics, marketingbees.com
Blogs & Blogging
- 5 Tips For Connecting to Your Audience From the Editors of Jezebel, Al Jazeera, and WNYC, contently.com
- How to Scale From a Brand Blog to a Brand Publisher, relevance.com
- How to Submit Your Blog Sitemap to Google Webmaster Tools, www.highervisibility.com
- I Changed Direction On Blog Comments… Hello Disqus!, tim-bonner.com
Business Issues
- Nadella Taps Qualcomm’s Peggy Johnson for Senior Executive Role, Wall Street Journal
- Yahoo: Introducing Our New CIO Mike Kail, yahoo.tumblr.com
Content Marketing
- 4 Tactics for Managing Your Army of Influencers, contentmarketinginstitute.com
- Content Marketing Strategy Infographic: 12 Tips from SAP, Boeing, CAT, Progressive, John Deere, www.toprankblog.com
- How to Create a Content Strategy, www.inklyo.com
- The Secret To Stretching Your Content Marketing Budget, heidicohen.com
Conversion Optimization
- How to Use Urgency and Scarcity to Improve Conversions, blog.crazyegg.com
- The Top 5 Conversion Rate Optimization Mistakes That Marketers Are Making, unbounce.com
Copywriting, Design & Usability
- A Closer Look At Personas: What They Are And How They Work, www.smashingmagazine.com
- Write good headlines all day long!, marcomoeschter.com
Domaining
- Montreal Looks Like The Next City That Wants To Apply For Its Own New gTLD; .MTL, www.thedomains.com
Ecommerce
- 4 Ways to Make Site Search More Contextual, www.getelastic.com
- What’s New in Global Ecommerce, www.searchlaboratory.com
Email Marketing
- 6 Things You Don’t Know About Your Competitor, blog.returnpath.com
- Avoid the Trash Can: When to Send Emails, www.emarketer.com
- How I Made $3,200 from One Reminder Email, blogs.constantcontact.com
- How to recover from an email you didn’t mean to send, myemma.com
- The Best Path to the Inbox: From Decision to Delivery, www.marketingprofs.com
Mobile/Local Marketing
- Cheers To 10 Years of Yelp!, officialblog.yelp.com
- Consumers Read More Local Online Reviews,Thanks to Rumors of Fakes?, www.emarketer.com
- Developing an App? Test for These Two Things Before You Ship, www.usertesting.com
- Does Your SEM Company Fail at Mobile Marketing?, www.thesempost.com
- Most Popular Phones, Screen Sizes, and Resolutions, www.marketingprofs.com
- Smartphone Users Opt to Shop in Privacy Half Reject In-Store Tracking, www.adweek.com
- Why Single Purpose Apps Are the Future of Mobile Engagement, www.convinceandconvert.com
- Yelp Coming Under Fire For Review Take Downs From Its Reviewers, blumenthals.com
Social Media
- 12 Ways Twitter Can Grow Your Ecommerce Business, www.practicalecommerce.com
- Avoid Posting to Wrong Social Media Account, blog.raventools.com
- Facebook Likes, Comments, Shares Are Important, But Don’t Forget Post Clicks, Other Clicks, allfacebook.com
- Facebook Pages App Changes: What Marketers Need to Know, www.socialmediaexaminer.com
- Facebook to small businesses: Content is still king, www.insidefacebook.com
- How to Use the New LinkedIn Header Image for Profiles, www.socialmediaexaminer.com
- Men Spend More Than Women on Purchases From Social Media Recommendations, Ads [STUDY], www.mediabistro.com
- Pinterest: The Must-Have Social Media Platform, www.seerinteractive.com
- Social Media Myths, Fairy Tales and Lies – Busted!, www.pammarketingnut.com
- The Four Pieces of Your Social Media Pie, blog.visual.ly
- Twitter Advertising for Direct Response Marketers, www.swellpath.com
- Twitter Facts and Statistics You Need to Know in 2014, www.jeffbullas.com
- Twitter’s Latest Experiment: Showing You Tweets From Accounts Your Friends Follow, www.mediabistro.com
- What can the Facebook ad platform do for small businesses?, www.insidefacebook.com
- What Keeps Social Media Marketers Up at Night?, simplymeasured.com
- What Really Happens When Someone Clicks Your Facebook Like Button, blog.bufferapp.com
- Why Candy Is Crushing Your Social Marketing, www.socialmediaexplorer.com
- Why I’m Not Going to Publish on LinkedIn Pulse, www.globalcopywriting.com
Video
- A Day In the Life Of: A YouTube MCN Insider, www.reelseo.com
- Branded Viral Videos – We all want one, www.offervault.com
- Google’s YouTube Buys Mobile Video Startup Directr, blogs.wsj.com
- Rebooting YouTube, www.fastcompany.com
- Updates to Vine for iOS: Better notification controls, new share screen and more, blog.vine.co
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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