Marketing Day: Facebook Launches Bandwidth Targeting, Amazon’s Fire Phone Flops & Video Marketing

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook Gives Advertisers Ability To Target Mobile Users By Bandwidth
  In a move to hone its advertising efficiency in emerging markets, Facebook announced today that advertisers can now target users by the speed of their mobile network connections. The new feature is intended to help marketers trying to reach customers in the developing world, where Facebook’s audience is growing rapidly but Internet connection speeds are […]
• Taco Bell Launches Country-Wide Dollar Bill Scavenger Hunt
  This real-world “Everlasting Dollar” viral campaign will award 11 people with a lifetime of Taco Bell food, raising awareness of the Yum Brands brand’s new Dollar Cravings menu.
• What Did Digital Media Pros Do On Summer Vacation? Business, Of Course!
  If you’re in the business of display advertising, then you know it’s been a busy summer! Did any of these trends pass you by while you were out of the office?
• Get To Know: Jack Daniel’s VP Global Marketing Creative Director Eric Doninger
  As Jack Daniel’s Vice President, Global Marketing Creative Director, Eric Doninger is the creative force behind the Jack Daniel’s Family of Brands. Tasked with translating the brand’s business and marketing objectives into creative strategies and compelling consumer communications, Doninger oversees advertising, experiential marketing, consumer relationship marketing, social and digital marketing, packaging creative strategy and development, […]
• 5 Data-Driven Lessons In Retention Marketing From E-Commerce Stars
  Discover how to earn and maintain customer loyalty with retention marketing techniques.
• Urban Airship Turns Notifications Into Interactive Mobile Marketing
  There are more than a dozen providers of notifications for mobile apps. Portland-based Urban Airship has staked out a position as market leader and is trying to further differentiate with new interactive notifications functionality. This morning the company announced a range of enhancements and new capabilities for notifications in the forthcoming iOS 8, as well […]
• Internet Marketing Dominates Inc.’s List Of America’s 5000 Fastest-Growing Companies
  Inc. Magazine published its annual list of the 5000 fastest-growing, privately held companies in the United States last week, and the internet marketing industry is definitely well represented. It’s quite an interesting journey to build an internet marketing company, and as I review Inc.‘s list, I’m so inspired by what other founders in our industry have built. Showroom Logic, […]
• Curalate Brings E-Commerce To Instagram; Nordstrom Is First To Sell
  The marriage between social media and e-commerce still isn’t official, but it seems like every week they take a least a few steps closer to the altar. And while the major social networks in the space — Twitter, Facebook and Pinterest — continue treading cautiously, one company has created a solution that works today on […]
• Amazon Fire Phone Sales Estimates Show Initial Failure
  By loading up the Fire Phone with novel features and closely integrating Amazon content the company thought it would have another hardware hit on its hands. According to a preliminary analysis, however, the Fire Phone is a flop. Using Chitika and comScore data The Guardian estimates that the company has sold well less than 50,000 phones […]
• Video Marketing Survey: 71% Say Video Conversion Rates Outperform Other Marketing Content
  Marketers who fail to incorporate videos into their content marketing strategy may be overlooking a potential goldmine. According to a video benchmark report from video marketing and analytics platform Vidyard, 71 percent of marketers said their video content’s conversion performance was either somewhat or much better compared to other types of marketing content. Based on […]
• Atlas Part Of Facebook Attack On Google Display Dominance
  Facebook has been building toward a full-blown challenge of Google’s Display Network (often still called AdSense). It now appears that Facebook’s Atlas ad-serving platform is emerging as a strategic part of that effort. That’s according to an article appearing in The Information (subscription required). The article lays out Facebook’s apparent strategy: Facebook’s goal with Atlas, along with recently acquired video ad network LiveRail and the mobile […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Yahoo Experimenting With A New User Interface
• Want To Hire An Insanely Great SEO? Do These 7 Things First!
• Training SEO: 3 Tips To Build Your Team’s Skills

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate Window Interface Changes, blog.affiliatewindow.com
• How to Leverage Affiliate Relationships to Create Content, www.amnavigator.com
• The Big Impact of Big Data on Affiliate Marketing, affiliatetip.com

Analytics

• 6 Ways to Use Location Analytics Data in Retail Design, streetfightmag.com
• Mixpanel Adds Mobile A/B Testing To Its Analytics Platform, TechCrunch

Blogs & Blogging

• 7 (More) Reasons Why No One is Reading Your Blog, exploreb2b.com
• A Beginner’s Guide to Blogging, www.techwyse.com
• A Quick Tour Of WordPress 4.0, www.smashingmagazine.com
• Are You Making These 7 Rookie Mistakes in Your Guest Posting?, blog.getresponse.com
• How to craft an effective blog post, www.offervault.com
• The Secret Sauce for Great Blog Posts, pushingsocial.com

Business Issues

• It’s Official, Yahoo + Flurry!, www.flurry.com
• Pinterest Investor Fritz Lanman Working On Two Different Companies, techcrunch.com

Content Marketing

• 5 Tools to Help You Discover Great Content to Share With Your Fans, www.socialmediaexaminer.com
• Common Objections against Content Marketing and What a Marketer Should Say, www.searchenginepeople.com
• Communicate a Bigger Vision with Content Marketing, www.jeffkorhan.com
• How to Create Massive Value Content & Blow Your Readers’ Minds, www.problogger.net
• Introducing the Content Marketing Team Matrix, econsultancy.com
• Serious About Brand Publishing? Don’t Send a Copywriter to Do a Journalist’s Job, contently.com
• Seven enlightening content and strategy slideshows, econsultancy.com
• The 3 Content Curation Superpowers, heidicohen.com
• The Essential Guide To Content Marketing For Lead Generation, www.nerdsdoitbetter.com
• These 4 Companies Prove That Content Marketing Is Essential to Startups, contently.com
• Tips and Advice from Leading Content Marketers, www.goinflow.com
• Use Experiments to Improve Your Content Marketing Plan: 9 Ideas, contentmarketinginstitute.com

Conversion Optimization

• Andy Crestodina interview, blog.similarweb.com
• How To Boost Conversions by 529% in 45-Minutes (Two Step-By-Step Case Studies), backlinko.com
• Oli Gardner Talks About Optimizing Your Landing Page, www.searchenginejournal.com
• Storytelling Techniques that Boost Connections and Conversions, www.marketingwords.com
• This is Why Your Website is Not Converting, www.searchenginejournal.com

Copywriting, Design & Usability

• Closing the Knowledge Gap with Intuitive Flat Designs, uxmag.com
• Cultural differences in websites, yoast.com
• DollarDays.com redesigns its site and records a 12% bump in average order value, www.internetretailer.com
• How seven e-commerce brands use highly persuasive copywriting, econsultancy.com
• How to Install Twitter Buttons, Widgets on Your Website, www.practicalecommerce.com
• The Pros and Cons of Infinite Scrolling, www.searchenginejournal.com

Domaining

• App maker spends $80k to drop “app” from domain name, domainnamewire.com
• NYT: “Is the dot-tv boom next?”, www.domaininvesting.com
• One of the worst domain names. Ever., domainnamewire.com
• Public Interest Registry Releases Bi-Annual Report Showing Continued Growth of The .org Domain, finance.yahoo.com
• Reach Out to a Registry, www.domaininvesting.com

E-Commerce

• Back-to-School Shopping Trends, www.adweek.com
• Which incentives are best at saving the sale?, www.internetretailer.com

Email Marketing

• Do You Understand the Email Halo Effect?, www.marketingprofs.com
• Five Sure Ways to Increase Your Email Open Rates, seo-hacker.com
• How an Effective Unsubscribe Strategy Can Make Your Email Program Stronger, www.silverpop.com
• How To Get Over 400 Email Subscribers From One Article, relevance.com
• Making Email Marketing Smarter, www.dailyconversions.com
• Stay away from these email villains, www.reachmail.net
• Which Email Ad Network Is Best for You?, monetizepros.com

General Internet Marketing

• Can The ANA Save Digital Advertising?, www.adexchanger.com

Internet Marketing Industry

• Brandnew Receives $1.1M Grant from the City of Berlin to Accelerate Growth and Partnerships, launch.it
• Verve partners with Gimbal to drive foot traffic, consumer in-store insights and mobile advertising ROI, www.vervemobile.com

Mobile/Local Marketing

• Know of a sale? A special show? A monthly special? Introducing ephemeral tips in the all-new Foursquare, blog.foursquare.com
• Macy’s drives mcommerce with live shopping during Fashion Rocks, www.mobilecommercedaily.com
• Ready or not, here comes the wearable app ecosystem, www.mobilecommercedaily.com
• Talking Mobile CRO With Chris Goward, blog.crazyegg.com
• The 50%-plus club, www.internetretailer.com
• This is Microsoft’s surprising “Plan B” for mobile, qz.com
• Why the Mobile Industry Needs to Address Its Data Problem, streetfightmag.com

Social Media

• 3 Quick Ways to Build an Effective Facebook Post, simplymeasured.com
• 50 Tweetable Twitter Tips, Tricks and Facts, www.socialbro.com
• 7 Strategies That’ll Actually Drive You More Social Media Traffic, www.quicksprout.com
• 70% of College Students Post to Snapchat Daily (Twitter: 46%, Facebook: 11%) [STUDY], www.mediabistro.com
• An Introduction To Social Media Advertising, www.koozai.com
• And The Era Of Social Sales Begins, www.socialmediaexplorer.com
• Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips), moz.com
• Back to school = back on Facebook?, www.insidefacebook.com
• Do you trust Facebook with your personal information?, www.insidefacebook.com
• Find Who To Follow On Twitter, www.socialbro.com
• How Much of Yourself Do You Share on Social Media?, blog.bufferapp.com
• Snapchat Is Said to Have More Than 100 Million Monthly Active Users, blogs.wsj.com
• Taking advantage of the sharper marketing tools from Pinterest, www.internetretailer.com
• The Emmys and Earthquakes, Shaking Up Social Media, uxmag.com
• Use Facebook Wisely for Content Marketing, www.7boats.com
• Why Instagram’s New App Is a Dream For Social Marketers, simplymeasured.com

Video

• 25 Actionable Items for Successful Video Marketing, smallbiztrends.com
• Canadian Cable TV Giants Launch Video Streaming Service to Compete With Netflix, www.adweek.com
• Forget Normal Video-on-Demand – Subscriptions Are the Way to Go, www.emarketer.com
• From Airsoft to Parkour, a look inside the (head-scratching) content building some of the largest YouTube audiences in the world., www.touchstorm.com
• How to Use Instagram Video in Your Marketing, blogs.constantcontact.com

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.