Marketing Day: Retailers Predict Strong Holiday Sales, Facebook Adjusts News Feed & More
Amy Gesenhues on September 18, 2014 at 5:02 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- 86 Percent Of Online Retailers Expect Holiday Sales Growth In 2014
Coming off an estimated 12 percent growth during the 2013 holidays, online retailers are expecting even fuller stockings this holiday season. In a survey of 200 mid- to large-sized retailers, 86 percent said they expect higher holiday sales this year compared 2013. Not a single online retailer polled said they expected to see sales decline […] - Amazon Beats Google, Pays $4.6 Million For .Buy Top-Level Domain
Amazon beat Google in an ICANN auction on Wednesday, and won the rights to operate the .buy top-level domain with a bid of $4,588,888. ICANN reports that there were four bidders for .buy — Amazon, Google (via its Charleston Road Registry subsidiary), Dot Buy and Bitter Sunset. Only Amazon and Google bid more than $1.5 […] - Timely Change? Facebook Adjusts News Feed Algorithm To Surface More Trending Stories
Facebook took a lot of heat last month about the timeliness of the news it was showing its users. While Twitter’s unfiltered feed was churning out a steady stream of information about a racially charged police shooting in Ferguson, Mo., Facebook was filled with videos of people dumping cold water on their heads for charity. […] - Report: 45 Percent Made Retail Purchase After Seeing Mobile Ads
Mobile advertising platform NinthDecimal released its Q2 “audience insights” report. The findings are focused on retail and contain a number of useful insights for marketers. The data in the report reflect that smartphones are increasingly being used to research retail purchases. That’s no surprise. However NinthDecimal also found that research on tablets had declined year […] - You Really Have No Idea How Your Media Plans Are Being Built!
Are ski trips and skydiving outings more important than marketing performance? CMOs, it’s time to look closely at how agency media planners are making decisions. - Google Analytics Gives App Marketers Audience Insights And In-App Remarketing Capabilities
Google continues to build out solutions for app marketers. The latest move is to provide the audience and interest data and remarketing capabilities already available to web marketers in Google Analytics. The new in-app audience demographics reporting shows app marketers how different user groups interact with their apps. And just like for web users, the […] - FTC Enforces New Refund Policies On Internet Retailers
D.C. news site TheHill.com reported this week that the FTC is coming down on Internet retailers, forcing them to ship merchandise within 30 days of an online purchase, and if unable to meet the 30-day deadline, offer a refund option. According to the report, the FTC’s Federal Register claimed online retailers are prohibited from, “Soliciting […] - What Do NFC And The New iPhone 6 Mean For Marketers?
You’ve read all about Apple’s new iPhones, Apple Watch and Apple Pay. Now find out about the opportunities they open up for marketers. - Enhance Your Creativity Through Analytics
Think data analysis and creativity are mutually exclusive? Contributor Brian Massey explains how the two can and should work together. - Apple CEO’s Privacy Letter Indirectly Slams Google, Facebook
Apple CEO Tim Cook’s open letter to users about privacy has sparked lots of discussion. The letter is appropriate given the recent iCloud celebrity hacking scandal, still-unfolding NSA surveillance scandal and the introduction of Apple Pay. Here are a few key statements from the letter: Users of Internet services began to realize that when an […] - Top 10 Takeaways From Content Marketing World 2014
Contributor Arnie Kuenn sums up the most surprising, enlightening and actionable tips gathered at this week’s event. - New In iOS 8: Sharing Is Much Easier To Pinterest, HootSuite & Other Apps
It’s long been an iPhone and iPod pain point. Sharing from a mobile browser to social media networks other than Facebook and Twitter has been a serious pain, requiring a copy-and-paste workaround that seemed downright medieval in the Internet time scale. But with the iOS 8 update, that’s all changed. Now, you can add sharing […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Image Search Updates Include Touch Friendly Result Pages That Adapt To Screen Size & Resolution
- Right-to-Be-Forgotten Removals Should Apply To Google.com — EU Regulator
- Google+ Loses More Real Estate In Search, Dropped From Brand Boxes For Logged-Out Users
- SMX Social and Marin Software Launch Inaugural Biggest Social Geek Contest
- Google Makes Penalty Mistakes: The Buffer Story
- Multi Channel Digital Marketing: Trends to Watch – October 2nd Webcast
- The End Is Near For Panoramio, Google To Migrate Photos To Google Maps Views
- Bing Ads Launches Campaign Planner Packed With Competitive Data, Keyword Insights
- Analyzing The Impact Of Amazon’s Departure From Google’s Search Network
Online Marketing News From Around The Web:
Affiliate Marketing
- Google, Affiliates, and Two Facets of Value, www.amnavigator.com
Analytics
- The Top-Rated Digital Analytics Products, www.marketingprofs.com
Blogs & Blogging
- 6 Blogging Mistakes You Need to Fix to Get The Results You Want, www.jeffbullas.com
- How to Write More Blog Posts Without Giving Up Your Social Life, basicblogtips.com
- My Experiment with Starting a 2nd Facebook Page for My Blog, www.problogger.net
- Photography Basics for Bloggers, problogschool.com
Business Issues
- Microsoft cuts another 2,100 employees worldwide, www.zdnet.com
Content Marketing
- 8 Steps to Fill Your Fall Content Calendar, blogs.constantcontact.com
- Does Anyone Trust Your Content?, relevance.com
- Does Content Marketing Fuel Our Worst Instincts?, www.convinceandconvert.com
- Here’s a Crash Course in Romancing Sources for Your Content, contently.com
- How You Should Do Content Marketing, www.koozai.com
- In Content Marketing, every word matters. Thus Buyer Personas matter!, fearlesscompetitor.com
- Kraft Foods reveals the secret of content marketing ROI, econsultancy.com
- Why We Should Take the Brand out of Branded Content, contentmarketinginstitute.com
Conversion Optimization
- 10 Awesome Testing Ideas From the Conversion Pros at Call to Action Conference, unbounce.com
- 5 Little-Known Landing Page Design Mistakes That Cripple Conversions, www.firepolemarketing.com
Copywriting, Design & Usability
- Accidental Meaning In Graphic Design, blog.visual.ly
- Efficiently Simplifying Navigation, Part 3: Interaction Design, www.smashingmagazine.com
Domaining
- Mayor of London champions new “ground-breaking” Dot London domain launch, www.politicshome.com
- The Internet now has more than 1 billion websites, www.techtimes.com
E-Commerce
- 5 Holiday Strategies for Ecommerce Marketers, www.silverpop.com
- 7 Reasons To Explain Abandoned Carts In Your Ecommerce, blog.woorank.com
- E-commerce and duplicate content: common problems and how to solve them, www.internetretailer.com
- E-retailers adding extensions to Magneto might be vulnerable to attack, www.internetretailer.com
- Guest checkout test: which of these 25 US retailers force users to register?, econsultancy.com
- Retail Purchases via Apps? Mobile Users Will Pass, www.emarketer.com
Email Marketing
- 3 lessons email marketers can learn from the Miss America pageant, myemma.com
- 9 Reasons Your Emails Get Rejected, blog.marketo.com
- Holiday Email & Beyond: Drive Store Traffic Through Email, blog.movableink.com
- How to Create a Simple Autoresponder Series to Keep Your Leads Hot, blog.getresponse.com
- Improved email copy will improve open rates and conversion., www.adknowledge.com
General Internet Marketing
- CMOs Plan a Digital Overhaul for 2015, contently.com
- Five Tips and Examples for Digital Marketing Success, www.marketingprofs.com
- How to Drive Demand for New Products in a Digital World, adage.com
Internet Marketing Industry
- Datonics Announces Partnership with engage:BDR, www.adoperationsonline.com
Mobile/Local Marketing
- A few small changes can vastly improve mobile performance, www.internetretailer.com
- How Apple Pay could improve mobile payment security, www.internetretailer.com
- In two years, mobile video viewers have increased 400 percent, www.marketingpilgrim.com
- Mobile Is The Beast, www.adexchanger.com
- The most important development in mobile commerce this year?, www.internetretailer.com
- Where is Mobile Actually Working for SMBs?, blog.biakelsey.com
- Why smartphone-savvy brands are hitting the road, www.mobilecommercedaily.com
Social Media
- 13 Ways to Beat the Facebook Algorithm, www.searchenginejournal.com
- 38 Tips on Social Media Etiquette for Business, www.jeffbullas.com
- 6 Steps to Measure Social Media ROI, www.mediabistro.com
- Buffer Can Help Boost Social Engagement, www.practicalecommerce.com
- Facebook Releases New Feature for Page Managers, www.searchenginejournal.com
- Facebook’s US Ad Revenues Outpace Users’ Average Daily Time Spent on the Site, www.emarketer.com
- How to Evaluate and Optimize Your Best Social Media Content, blog.bufferapp.com
- How to Get Users to Share Social Data with You, blog.kissmetrics.com
- Instagram Brand Partners Using Hyperlapse, totems.co
- Lost forever? Archive Team says TwitPic is blocking photo downloads before shutdown, Geekwire
- TV Stars Who Live-Tweet Get 228% More Followers, www.adweek.com
- U.S. Adults Avg. 21 Minutes/Day on Facebook, allfacebook.com
Video
- 4 ways magazines are making video work, digiday.com
- 7 Tips to Create a 3-Part Video Series, www.amyporterfield.com
- Video and Copyright: Innocent Infringement is Not OK, www.reelseo.com
- YouTube for Business, www.touchstorm.com
- YouTube Success: 3 Metrics Ratios to Measure Right Now, www.reelseo.com
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