Marketing Day: Senate grills Facebook and Twitter (again), Google spoofed by fake Russian trolls & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Marketing Day Header V2 MdayHere’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

  • In-depth ABM: What it means to get inside of opportunity and why it’s important
    Sep 6, 2018 by Sonjoy Ganguly
    The rise of account-based marketing has spurred a shift in how marketers think about accounts. How to develop this more nuanced and effective approach.
  • Customer Data Challenge: Improve martech efficiency and ROI with unified data
    Sep 6, 2018 by Digital Marketing Depot
    Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer needs; more than half say that marketing initiatives are constantly delayed by slow data integration.
  • HubSpot goes offline just hours after announcing upgrades to its enterprise suite
    Sep 6, 2018 by Robin Kurzer
    The company issued a mea culpa, blaming the outage on a bug in the confirmation code that’s now been fixed.

Online Marketing News From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Debra Mastaler
Contributor
Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

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