Marketing Day: Video ads, Snap exec team and Chatbot guidelines

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Video advertising’s bright future and what you should be doing now
  Oct 31, 2018 by Laura Collins

  Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now.

• How to personalize without crossing the ‘creepy line’
  Oct 31, 2018 by Robin Kurzer

  Creeping out your customers is bad for business. Here’s how to message without going over the line.

• Snap executive team gets two new chiefs: a chief business officer and chief strategy officer
  Oct 31, 2018 by Amy Gesenhues

  Snap hired Jared Grusd as its new chief strategy officer and Jeremi Gorman to serve as chief business officer.

• Making your analytics work harder and smarter – SMX East 2018
  Oct 31, 2018 by Mark Traphagen

  At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a brief summary of their main points. You’ll also find links to their presentation decks to learn more.

• Study confirms brands’ worst fears about unsafe content
  Oct 31, 2018 by Greg Sterling

  Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions.

• Quick guidelines for getting users info they need in chatbots
  Oct 30, 2018 by Barry Levine

  Chatbots require different ways of thinking about info structure and flow, just as conversations are different from pages.

• Research firm Ipsos buys social listening platform Synthesio
  Oct 30, 2018 by Barry Levine

  The move is the latest in a series of acquisitions and mergers that are turning social media platforms into larger suites of tools.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• How to personalize without crossing the ‘creepy line’
  Oct 31, 2018 by Robin Kurzer

  Creeping out your customers is bad for business. Here’s how to message without going over the line.

• How can Amazon chip away at the duopoly?
  Oct 31, 2018 by Robin Kurzer

  As marketers increase investment in Amazon’s ad platform; SMBs, brand experiences and local content present key opportunities.

Online Marketing News From Around The Web:

• 5 Types of Emails You Need to Know About, Multichannel Merchant
• CPG ads next to upbeat articles perform 50% better, sentiment analysis finds, Mobile Marketer
• Don’t Panic: Location-Powered Mobile Marketing is (Still) the Future of Advertising, Street Fight
• How Data Visualization Tools Are Making Self-Service Analytics Easier, CMS Wire
• Snapchat is bringing its Shows to the UK, Digiday
• Study: one third of discretionary income is now spent online, Retail Dive
• The Unruly Video Ad Market, AdExchanger
• We posed as 100 senators to run ads on Facebook. Facebook approved all of them., VICE News
• What is email list cleaning and how does it work?, My Emma

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.