Marketing Day: AdSense quality changes, Quora CPM ads & 280-character tweets

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• AdSense users will have to submit all new sites for verification
  Oct 30, 2018 by Ginny Marvin

  No more adding existing code to new sites without AdSense review and approval.

• Best practices for tag management and governance
  Oct 30, 2018 by Digital Marketing Depot

  Tag governance can be a complicated process. With the growing availability of tag-driven marketing and data platforms, it’s more important than ever to monitor the tags on your site, as well as what data they’re collecting and the overall impact they may have. But who in your organization is in charge of monitoring tags? Are […]

• Advertisers can now use CPM bidding to buy Quora ads
  Oct 30, 2018 by Robin Kurzer

  Advertisers now have three different ways to bid on Quora ads: CPM, CPC and target CPA.

• Despite 280-character expansion, short Tweets are still the norm
  Oct 30, 2018 by Amy Gesenhues

  After increasing Tweets to 280 characters a year ago, Twitter says the most common length of a Tweet is still under 35 characters.

• How to boost search rankings using only your internal linking strategy
  Oct 30, 2018 by Sponsored Content: OnCrawl

  Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal links define your website’s structure. They help users to navigate and search engines to understand your website. A healthy internal linking strategy makes it easier for your pages to be indexed and to rank, as well […]

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Best practices for tag management and governance
  Oct 30, 2018 by Digital Marketing Depot

  Tag governance can be a complicated process. With the growing availability of tag-driven marketing and data platforms, it’s more important than ever to monitor the tags on your site, as well as what data they’re collecting and the overall impact they may have. But who in your organization is in charge of monitoring tags? Are […]

• Research firm Ipsos buys social listening platform Synthesio
  Oct 30, 2018 by Barry Levine

  The move is the latest in a series of acquisitions and mergers that are turning social media platforms into larger suites of tools.

Online Marketing News From Around The Web:

• ‘We’re getting smarter’: Audience development shifts focus from Facebook traffic to generating revenue – Digiday, Digiday
• 5 issues most likely to cause holiday e-commerce outages, Retail Dive
• 7 Types of Content That Work Regardless of Industry, Vertical Measures
• Building an Ecommerce Business: Paid Acquisition, Practical Ecommerce
• How to Build Customer Loyalty, One Connection at a Time, CMS Wire
• How To Improve B2B Content Marketing With Marketing Automation, KoMarketing
• What Is The Future Of A Universal Ad ID?, AdExchanger
• Why Organic Marketing Is Here to Stay and How to Add It to Your Strategy, Marketo

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.