Marketing Day: Agencies and brands see potential for OTT, Reddit App Install ads, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Agencies, brands see big potential for OTT, cross-device measurement in 2019
  Feb 13, 2019 by Robin Kurzer
  IAS’s Digital Pulse Survey also found that though concern about ad fraud has dropped, it’s still at the forefront of marketers’ minds.
• Reddit App Install ads are, here along with new 3rd party attribution options, more tracking capabilities
  Feb 13, 2019 by Amy Gesenhues
  The site is continuing to build out its performance-driven advertising options for marketers.
• New-school paid social creative needs old-school teamwork to succeed
  Feb 13, 2019 by Susan Wenograd
  Agencies that get creative are going to continue to inch ahead of those that do not. Here’s how you can adjust your video strategy on social.
• Marketers can now employ Watson in any cloud or location
  Feb 12, 2019 by Barry Levine
  IBM announces the availability of the powerful AI service for on-premises, private clouds, hybrid clouds or other environments beyond its own platform.
• Sharpen your SEO & SEM skills. See the SMX Advanced agenda!
  Feb 12, 2019 by Marketing Land
  For nearly 15 years, SMX® Advanced has been the event expert search marketers attend to learn performance-enhancing tactics, make game-changing connections, and further their careers. Join them in Seattle June 3-5. The agenda is live and ready for you to explore! Register now & save up to $900! All Access Pass: Book now and save $450.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Adjust unveils a new standard to combat fraudulent ad clicks
  Feb 13, 2019 by Barry Levine
  Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range of ad tech firms.
• 2019 Martech Trends You Need To Know
  Feb 13, 2019 by Digital Marketing Depot
  Join the godfather of martech, Scott Brinker, for a live, exclusive look at the three overarching trends shaping marketing technology today and in the future: The maturing of martech platform ecosystems. The blending of software and services. The rise of citizen engineers. Learn how you can harness these trends to break free of classic trade-offs.
• LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator
  Feb 13, 2019 by Amy Gesenhues
  LinkedIn will now let sales reps share the lead and account lists they create with team members.
• Adobe Experience Manager adds features to help marketers manage assets, optimize video
  Feb 13, 2019 by Amy Gesenhues
  The company also released new tools designed for IT and developers managing app development.

Online Marketing News From Around The Web:

• Almost 60% of marketers haven’t implemented AMP, see why, Unbounce
• Apple targeting April launch for video service, CNBC
• DTC brands are running into TV advertising’s legacy limitations, Digiday
• How Marketers Can Reach Peak Personalization in 2019, Marketo
• How we fought bad apps and malicious developers in 2018, Android Developers Blog
• The Power of Customer Testimonials for Ecommerce, Practical Ecommerce
• Think You Aren’t a Content Marketer? Think Again, CMS Wire
• What is Click Through Rate? Learn How to Increase It in 6 Steps, Crazy Egg
• Why You Need Better Conversion Tracking to Win the Sales Game, Content Marketing Institute

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.