Marketing Day: Amazon Prime Day, Twitter takes a hit & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Report: After purging locked accounts from follower lists, Twitter’s own account takes the biggest hit
  Jul 17, 2018 by Amy Gesenhues
  Most accounts with significant follower numbers lost less than 3% of their following, although some lost up to 5%.
• Snapchat partners with 4 news discovery platforms to help push content beyond the app
  Jul 17, 2018 by Amy Gesenhues
  Storyful, NewsWhip, SAM Desk and Tagboard will now be able to share Snapchat content via the app’s Story Kit API.
• Amazon trumpets Prime Day success despite myriad glitches and problems
  Jul 17, 2018 by Greg Sterling
  But analyst firm says Prime membership growth has dropped from 35% to 12% and will continue to slow.
• Rent, buy or train? How to accelerate strategic marketing operations
  Jul 17, 2018 by Debbie Qaqish
  Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key hires.
• Connect with passionate marketers — rates increase next week!
  Jul 17, 2018 by Marketing Land
  There are others like you. We’ve met tens of thousands of them. People who share your passion for harnessing the potential of modern marketing and marketing technologies. People who implement best practices… and occasionally color outside the lines to get results. Discover, learn and connect with them at MarTech® October 1-3 in Boston. 
• Clinch launches tool to dynamically generate ads for Instagram stories
  Jul 17, 2018 by Barry Levine
  The firm says this is the first such tool to automate the creation and optimization of media ads for Instagram Stories at scale.
• Salesforce adds more intelligence with Datorama purchase
  Jul 17, 2018 by Barry Levine
  The AI-powered marketing analytics platform will help the CRM leader generate insights from multiple data streams.
• OneTrust releases first free assessment tool for the new California privacy law
  Jul 17, 2018 by Barry Levine
  The company is adding the emerging California privacy requirements, as well as those of other states and countries, to its GDPR-ready Compliance suite.
• Amazon crashes on Prime Day, creating a less than prime shopping experience
  Jul 16, 2018 by Amy Gesenhues
  The e-commerce site began experiencing problems shortly after its 3:00 p.m. ET start time.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Oracle Responsys launches first SMS aggregator marketplace
  Jul 17, 2018 by Barry Levine
  Now, marketers can select from hundreds of aggregators, covering every territory.
• New features in the Facebook Ads Manager app make building ads on mobile easier
  Jul 17, 2018 by Amy Gesenhues
  The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and more.

Online Marketing News From Around The Web:

• Emo-gee, that’s a cool job. Meet the woman who designs Google’s emoji., Google
• Get Started With LinkedIn Carousel Ads, Clix Marketing
• Keeping It Local with Small Businesses Across the US, Facebook Newsroom
• Why You Should Create Content From Original Research And How to Get People to See It, Skyword

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.