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Marketing Day: April 2, 2012

Barry Schwartz on April 2, 2012 at 5:07 pm

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Samsung Flexes Marketing Muscle For Android Phone, Beating Apple In TV Ad Effectiveness
Though Apple is known for its engaging TV advertisements, last quarter an Android OS device — the Samsung Galaxy Note — won the ad effectiveness battle on television. According to ad analytics firm Ace Metrix, the Samsung Galaxy Note spot that appeared on the Academy Awards was the top ad of the first quarter of […]
Website Or Social Network? Remember Who The Fish Belong To
Why do companies like Toblerone or Pepperidge Farm bother having websites? As if people are going to say to themselves, “Gee, I wish I knew more about Milano cookies. I know! I’ll go to their site!” Just a thought. Many people have talked over the years about the gap between the amount of time that […]
Get Beyond MarketingSpeak And Keep Your Job
Remember the somewhat annoying and endless stream of “s*%t people say” videos circulating on Facebook and YouTube last month? I’m still surprised I never saw one called “s*&t marketers say.” MarketingSpeak is a language all its own, and it’s filled with phrases like “bandwidth, above the fold, CPM, lift, A/B testing, ahead of the curve […]
Expedia Adds Complaint To Anti-Google Chorus In Europe
On Friday Travel site Expedia filed an antitrust complaint against Google with the EU. That brings the number of formal anti-competition complaints in Europe to 12. According to a widely quoted statement from Expedia the complaint ‘offers evidence of how Google’s conduct harms not only competition, but consumers.” The specific “evidence” was not made public. […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

AFFILIATE MARKETING EXCLUSIVE: A Shawn Collins Interview, www.sarahbundy.com

Analytics

Keep Your Analytics Data Safe And Clean, www.smashingmagazine.com
Multi-Channel Attribution: Definitions, Models and a Reality Check, www.kaushik.net
Share reports by email and export to PDF: now live in the new Google Analytics, Google Analytics Blog
Your Analytics Tool May Be Lying to You, Search Engine Guide

Blogs & Blogging

19 Essential WordPress Plugins for Your Blog, www.problogger.net
How to Build Links Through Guest Blogging, www.quicksprout.com
What You Need to Know Before You Start a WordPress Blog, www.problogger.net

Business Issues

Groupon Discloses ‘Material Weakness,’ Lower Quarterly Revenue, Bloomberg
Dan Loeb Has Launched A Whole Blog About His Fight With Yahoo, www.businessinsider.com
Global Daily Deal Association launches, pledges to create code of conduct, Tnooz
Nokia kicks off US advertising campaign with a Beta Test, takes on the iPhone, m.wpcentral.com
Pinterest Co-Founder Paul Sciarra Is Out, Business Insider
Why Groupon’s Fuzzy Math Should Worry Investors, business.time.com

Content Marketing

The Myth of Mobile Content Marketing, www.copyblogger.com

Copywriting, Design & Usability

Form Optimization: 3 case studies to help convince your boss (and Sales) to reduce form fields, www.marketingexperiments.com
Tablet Users Demand Faster Load Times, www.emarketer.com
The UX of Language, alexsexton.com

Domaining

Teen Domainer: Brian Diener is a College Freshman Who Has the Domain Industry All Figured Out, www.domain.me

General Internet Marketing

10 Online Shopping Personality Traits, www.clickz.asia
If It Ain’t Broke, Keep Milkin’ It: Getting the Most Out of Your One-Trick Pony, www.shoemoney.com

Local Marketing

Small Biz Use of Location-Based Services Up, but Remains Low, www.marketingcharts.com

Mobile Marketing

Apple Increases Share of iAd Revenue to Developers to 70%, thenextweb.com
Robust Mobile Ad Growth Forecast for Spain, www.emarketer.com
What URL Should I Use For My Mobile Website?, www.searchenginepeople.com

Other Items

IE Regrows Share at Firefox and Chrome’s Expense, ClickZ

Reputation Management

6 Ways to Handle Negative Online Reviews, www.openforum.com
50% of online feedback comes from instore buyers, econsultancy.com

Search Marketing

15 Best Link Building Tools, www.searchenginejournal.com
Link Building Beyond SEO – What it Really Means for your Business, RKG Blog

Social Media

4 Pinterest Marketing Mistakes, www.practicalecommerce.com
4 Social Media Practices That Boost Results, Small Business Trends
4 Things Employers Can Do To Build Trust & Avoid A Slippery Social Media Slope, www.trackur.com
Early thoughts on Timeline: it’s not so timely, www.ppcassociates.com
Facebook for iPad Gets Retina Display Support, thenextweb.com
Has Pinterest’s Growth Just Fallen Off a Cliff?, totalpinterest.com
Pinterest Becomes Sales Driver for Major Home Goods Store, Mashable
STUDY: Facebook Timeline Doesn’t Affect Engagement, www.allfacebook.com

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.