Marketing Day: April 23, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Updates S-1: 901 Million Users, $1.06 Billion In Revenue, 23 Million Shares To Instagram Facebook has amended its S-1 filing to include a range of new facts and data. Below […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Updates S-1: 901 Million Users, $1.06 Billion In Revenue, 23 Million Shares To Instagram
Facebook has amended its S-1 filing to include a range of new facts and data. Below are some of the more interesting details that I was able to find on my first review of the revised document. Revenue & Users In the first quarter this year Facebook made $1.058 billion. That was up from $731 […]
- Facebook To Buy 650 AOL Patents From Microsoft
Just two weeks after Microsoft bought more than 925 patents from AOL, the company is turning around and selling about 650 of them to Facebook. The deal also allows Facebook to license the other AOL patents that it’s not buying from Microsoft. According to today’s announcement, the sale will cost Facebook about $550 million — […]
- 9 Real-Life Rules For Creating Shareable Content
If social media is a cocktail party, then all the great gossip, funny stories and interesting tidbits you hear at that party are the kinds of content we’re all striving to create. People share information online for the same reasons they share in real life. The good news? That makes us all experts in creating […]
- Google Pushes For SMB Video Ads With Official Release Of AdWords For Video
Google is opening its AdWords for Video up to the masses, making a big push for small- and medium-sized businesses to jump aboard. The functionality, which brings YouTube video buying into AdWords, began its public beta in September, and Google has made a few tweaks to reporting and measurement for the wide release. “A lot of […]
- Marketing Biz: Twitter IPA, Tumblr Grows Up and SoLoMo Meets Commerce
This week saw the continuing convergence of social, local, mobile and commerce with Facebook and Groupon making strategic acquisitions. In addition, micro-blogging platforms Twitter and Tumblr both moved forward with advertising initiatives. Of course, we still had drama with Larry Page giving Bill Clinton-like testimony and Marissa Mayer taking a page from Eric Schmidt’s playbook. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google’s Cutts Explains How Google Search Works
- 5 “Local” Search Engines You Should Be Targeting
- Faking A Breadcrumb Trail To Stand Out On Google
- Mobile SEO Is A Must For Acquiring Mobile Shoppers
- The Who, When & Why Of PPC Account Audits
- Google Grew Their Own Earth Day Logo
- Behind The Scenes In Google’s Battle Against Bad Ads
- Analyst: Mobile To Overtake PC For Local Search By 2015
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Marketing Gets the Pinterest Treatment So Consumers Can Earn Cash, pandodaily.com
- Affiliate Recruitment via Regular Mail – Avoid This Mistake, www.amnavigator.com
- Is Affiliate Marketing Too Competitive?, www.clicknewz.com
Analytics
- Attribution Part 1: The Concepts, performancemarketingassociation.com
- Using Google Analytics Social Reports To Measure Your Website Content And Engagement in Google+, analytics.blogspot.com
- You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!, www.kaushik.net
Blogs & Blogging
- Google+ Tactics of the Blogging Pros, www.problogger.net
- How I Blog at Brass Tack Thinking, www.brasstackthinking.com
- My Blog Made Over 2 Million Dollars in Sales: How’s that for ROI?, www.thesaleslion.com
- Top Twitter Blog Marketing Tips, www.problogger.net
Business Issues
- Facebook opens North Carolina data center, touts efficiency, news.cnet.com
- Don’t Be Evil but Don’t Miss the Tech Train, New York Times
- Jonathan Sposato leaves Google as Picnik winds down, www.geekwire.com
- Microsoft’s Top Lawyer: We Never Wanted All of AOL’s Patents, allthingsd.com
- TA Associates Invests In Q&A Site Answers.com, TechCrunch
Content Marketing
- Content Chemistry – The Periodic Table of Content, www.orbitmedia.com
- The Word Nerd Content Marketing Checklist, Outspoken Media
- 6 Reasons Why Content is a Must for Online Marketing, seogadget.co.uk
- How not to make an infographic: four examples to avoid, econsultancy.com
- Video Is a Rising Star Among Content Marketers, www.emarketer.com
- Why the Massive Move to Mobile Computing Changes Content Marketing Rules, contentmarketingtoday.com
Conversion Optimization
- You’re Only as Good as Your Last Conversion Rate, unbounce.com
Copywriting, Design & Usability
- 23 Inspiring Examples of Contact Pages, webdesignledger.com
Display & Contextual Advertising
- Display Ads Beat Expectations in India, www.emarketer.com
- Three-Quarters of Online Video Buyers Planning TV and Web Video Buys in Tandem, MediaPost
Domaining
- Meet the ‘Mann’ who registered 14,962 domains in 24 hours, news.cnet.com
Email Marketing
- Tips for gaining a good email reputation, www.imediaconnection.com
General Internet Marketing
- Google Drives SMB Traffic, SM Converts Higher, thenextweb.com
- Marketing Boring Products – It’s Not A “Boring” Problem, It’s a “Knowing Your Customers” Problem, Online Marketing Blog
Mobile Marketing
- Real-Time Research: iOS Dominates Over Android When It Comes To Usage, Says Chitika, TechCrunch
- The importance of managing your mobile-marketing strategy, smartblogs.com
- What If Web And Mobile Apps Are Like TV Shows?, www.avc.com
- Mobile Drives Global Search Advertising Surge in Q1, www.emarketer.com
- More Moms Going Mobile for Shopping, www.marketingcharts.com
- US Mobile Media Revenue Growth to Outpace 17% Global Average, www.marketingcharts.com
Other Items
- The Internet Gets a Hall of Fame (Including Al Gore!), Wired
- Why Google should be allowed to ‘harvest’ your Wi-Fi data, www.computerworld.com
Search Marketing
- Infographics & their huge Google spam footprint, www.jenniferslegg.com
- Manipulate Google at Your Own Risk, Jeff Korhan
- Why forward thinking is the best way to plan your SEO, econsultancy.com
Social Media
- Google+ Targets Emerging Markets with SMS Functionality, www.techinasia.com
- Why Your Pinterest Boards Have More Followers Than Your Account, Social Media Today
- 20 Essentials to Power-Up Your Social Media Strategy., Social Media Today
- 5 Tips for Demystifying and Mastering Pinterest for Your Business, Search Engine People
- Engagement ain’t nothing but a number — why 1% isn’t good enough, www.briansolis.com
- How Pinterest spammers hurt one small business owner, www.dailydot.com
- Pinterest’s Facebook App Is Losing Users – What Happened?, socialtimes.com
- The Problem With Engagement, www.socialmediaexplorer.com
- Twitter and the Web Help Celebrities Stay Famous for Longer, ClickZ
- Why Twitter Is Bigger Than You Think, brandsavant.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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