Marketing Day: April 4, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Quantcast “Compare Sites” Feature Back Up With Expanded Options A couple of weeks ago Danny Sullivan noticed the Compare Sites feature in Quantcast had vanished. Today, we got word that the […]
Matt McGee on April 4, 2013 at 5:03 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Quantcast “Compare Sites” Feature Back Up With Expanded Options
A couple of weeks ago Danny Sullivan noticed the Compare Sites feature in Quantcast had vanished. Today, we got word that the feature is back up and updated. The Quantcast Compare Site feature now allows site traffic comparisons of up to four publishers, instead of just two. The comparison view shows tabular graph results for uniques, people, […] - Analyst Firm Forecasts Mobile Local Ad Revenues Will Grow to $9.1 Billion In The Next Four Years
Local media analyst firm BIA/Kelsey forecasts U.S. mobile local advertising revenue will grow from $1.2 billion in 2012 to $9.1 billion in 2017, experiencing a compound annual growth rate (CAGR) of 49.3 percent. “Though inventory growth currently outpaces advertiser demand, we believe the latter will begin to accelerate,” said Michael Boland, senior analyst and director […] - Hands On With Facebook Home Cover Feed And Chat Heads
We’ve already covered Facebook launched “Home,” its homescreen strategy for Android devices (also see live blog). As expected, the company also introduced a branded phone, the HTC “First.” The First is available in the US exclusively from AT&T for $99 (locked and with a contract). There are lots of interesting implications from the announcement today that we’ll explore […] - Facebook Home Cover Feed Won’t Have Ads, Yet
Mark Zuckerberg told Marketing Land at the Facebook Home announcement today that ads will not be served on the new Cover Feed at the launch. Zuckerberg confirmed that they are planning ad units, but they won’t roll out for some time. See Facebook Launches ‘Home’ – A New Android Home Screen Experience for screenshots and […] - Facebook Launches ‘Home’ – A New Android Home Screen Experience
Facebook has just announced Facebook Home, a new home screen experience that it’s launching first on Android devices. Facebook co-founder and CEO Mark Zuckerberg just previewed Home at an event that we’re also live blogging as it continues. Facebook Home essentially turns the Android home screen and lock screen into a Facebook content-based experience with […] - Live Blog: The Facebook Android “Home” Phone Event
Is it a Facebook Phone? That’s what everyone is expecting, and we’ll know soon enough. UPDATE: We’ve written up the top-level announcements from today’s event in our article, Facebook Launches ‘Home’ – A New Android Home Screen Experience. At 10am PT, the Facebook “New Home on Android” event gets going — and we’ll be live […] - Market Share: Apple Increases Smartphone Lead Over Samsung, Gains On Android
Our friends at comScore have released February US mobile market share data. The story is largely the same as it has been over the past six months but with a couple of wrinkles. Apple gained almost 4 points during the measured period (Nov – Feb) and grew its smartphone lead over Samsung in the US. […] - A Blast From Zuckerberg’s Past: Old Angelfire Site From The 15 Year Old Facebook Founder Uncovered
Mark Zuckerberg, Facebook Founder & CEO. didn’t get to where he was today on a whim. It took hard work, testing and starting somewhere. Unfortunately for him, his first Anglefire website has been discovered and is somewhat embarrassing. He proudly features a yellow eye that blinks to you, Eminem lyrics and early attempts at helping people connect […] - The Death Of The QR Code
When was the last time you scanned a QR code? Be honest. If it was in the last month, are you hooked? Yes, that was a rhetorical question because I can’t name one person I know that actively scans QR codes, and I’ll bet if you ask your network, neither can you. To that end, […] - ‘Unpublished’ Facebook Post Ads Now Can Show In News Feed
Last year, Facebook announced a new feature titled “unpublished” posts that allowed brand managers to create posts that users wouldn’t see … unless they were being marketed to. With these post types, advertisers could then use the post for a sponsored listing within the right-hand sidebar. The new change allows for unpublished or “dark” posts […] - Facebook Rebrands “Nearby” As “Local Search”
According to at least two recent surveys, Facebook — surprisingly — emerges as one of the primary places people look for local business information on the Internet. Last year, Facebook relaunched its mobile “Nearby” app feature. And now, the company has renamed Nearby. It’s now being called “Local Search,” which is more self-explanatory. This won’t […] - No Way You’re Only 40, Happy Birthday Cell Phone!
It was 40 years ago today that Martin Cooper, an employee at Motorola, made the first ever cell phone call from the streets of Manhattan. Cooper used the Motorola DynaTAC to dial his rival, Joel Engel, the Bell Laboratories research chief. The cell phone Cooper had helped create was ten-inches tall and weighed two and […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- While “Facebook Home” Keeps Google, Search Is Harder To Reach
- The Fallacy Of SEO Ranking Reports: How To Better Spend Your Time & Effort
- 3 Location Requests For Enhanced Campaigns
- Will Mobile Apps Be Google’s Undoing? (Hint: No)
- Google Says No To FBI’s National Security Letter, At Least This Time
- Google Alerts Is Working Again
- SMX Advanced Keynote: You&A With Google’s Webspam Chief Matt Cutts
- Facebook Nearby Is Now Facebook “Local Search”
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Lessons from EBay Partner Network, Small Business Trends
Analytics
- Facebook is removing the “Friends of fans” metric, blog.wisemetrics.com
- Tracking Mobile Visitors in Google Analytics: A Checklist Guide, Distilled
Blogs & Blogging
- 11 Must-Have Tools for Blog & Social Content Creation, Online Marketing Blog
- 11 Things I Wish I Knew Before I Started My First Blog, www.quicksprout.com
- 5 ways to never run out of content for blogging, www.shiftcomm.com
- An Open Letter to All the Bloggers Cluttering the Web with Forgettable Content, boostblogtraffic.com
- Guestpostocalypse: The Impending Doom of Terrible Marketing, www.copypress.com
- Nine Tips to Write a Great Blog Post, Spin Sucks
Business Issues
- New APIs for Comment Replies, Facebook
- Twitter Arrives on Wall Street, Via Bloomberg, New York Times
Content Marketing
- Content Creation: How Does Your Mind Manage the Process?, www.web-savvy-marketing.com
- 20 Content Marketing Tips to Boost Traffic, Engagement and Sales, Search Engine Journal
- Imaginative marketing with cinemagraphs, raventools.com
Conversion Optimization
- Getting started with A/B and Multivariate testing: three FAQs, econsultancy.com
- Is This Common Pricing Mistake Costing You Sales?, www.neurosciencemarketing.com
Copywriting, Design & Usability
- A Short Guide to Writing Good Copy, Copyblogger
- Feel weird talking about your copywriting rates? Get over it!, www.seocopywriting.com
- How Long Should My Copy Be?, www.marketingwords.com
Display & Contextual Advertising
Domaining
- .WTF: .Lotto, .Weather, .Game, .Retirement hit with objections, Domain Name Wire
- Google objects to 9 plural top level domain applications, Domain Name Wire
Email Marketing
- 6 Tips to Avoid Your Subscriber’s Spam Folder, blog.getresponse.com
- 66% of marketers say email delivers ‘excellent’ or ‘good’ ROI, econsultancy.com
Other Items
- What Twitter Employees Tweeted About Facebook Home, drewconrad.com
Reputation Management
- The Complete Guide to Google+Local Reviews – and Especially How to Get Them, www.localvisibilitysystem.com
Social Media
- The simple reason your social media icons are doing nothing, Social Fresh
- 10 Reasons to Boost Your Twitter Presence, Small Business Trends
- Facebook updates its Graph API to allow developers to build tools for managing threaded comments, thenextweb.com
- Social Media and the Law 2013: From Actions to Social Media Policy, www.jeremyfloyd.com
- Tag, You’re It! LinkedIn Adds Ability to Flag Contacts in Updates and Comments, Marketing Pilgrim
- Tweet Week on CBS, Official Twitter Blog
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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