Marketing Day: April 5, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Larry Page Gives An “Update” After His First Year As CEO

  Google CEO Larry Page has posted an update about how his first year as Google’s CEO has been. Google is more focused, uses Google+ as a way to unite its various services into a “beautifully simple experience,” is making search better by integrating social data and actions, admits it makes mistakes on trust but tries to […]

• Is Google Letting Anyone Do “Scientific” Surveys A Good Thing?

  Last week, Google rolled out its new Google Consumer Surveys service. Finally, “statistically significant, valid results at scale” at a price anyone can afford — only $0.10 per response! But is letting the untrained masses create “scientific” polls dangerous? I’m not a professional pollster, nor have I had training in creating polls. I’d be very curious […]

• Survey: Nearly 80% Trust Google As Much Or More Than A Year Ago

  Google has come under fire over the past year from anti-trust issues to privacy questions. But has this questioning by the mainstream media, bloggers and politicians had an impact on people in general? A new survey finds that 63.4% in the US who use the internet trust Google as much as a year ago, climbing to […]

• Google Really Wants Businesses To Mobilize, Offering Free Sites to Small Busineses

  Google has been very aggressively promoting mobile website development for enterprises and small businesses. The company launched the howtogomo.com portal last year and has been doing a series of webinars on going mobile. Google has also made having a mobile optimized site or landing page part of its ad quality ranking factors. Now it’s offering […]

• Marketing Tactics For The New iPad: What Analytics Can We Turn To?

  Just over two weeks ago, Apple released the new iPad was to U.S. and international markets. Though it sports a new higher-resolution, retina screen, a better camera, and an improved chip-set, there seemed little difference between the new iPad and the second generation model, the iPad 2. And yet, despite the debatably minor technical improvements, […]

• Is Your Mobile Visibility Nonexistent?

  Your business website is beautiful, full of interesting content, images, and cool functionality. You’re feeling good — until you try to view it on your smartphone or tablet. If your website has not been optimized for an audience on-the-go with a smaller screen, you are missing out on a huge opportunity to drive physical traffic […]

• Dissecting “Hot On Google+,” A Look At How Posts Become Hot

  Launched back in October, Hot on Google+ (also called “What’s Hot”) is a feature that helps deliver popular content on Google+ to the entire user base. The reason Hot On Google+ is attractive for marketers is the potential virality that can be obtained. A post that is determined to be hot can obtain massive reach as other […]

• 77 Percent Of Us Want To Get Marketing Messages Via Email & There’s No Close Second Place, Study Says

  If you’re involved in marketing, you’d better be using email to send promotional messages to your customers. It doesn’t matter how old they are, consumers overwhelmingly prefer to receive marketing via email and there’s no close second place channel. The data come from ExactTarget’s 2012 Channel Preference Survey — the 14th report in the company’s […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Group: Google Should Halt All Online Dating Ads Until They’re Sure None Are Fronts For Human Trafficking
• The SEO Breakdown: Bank Information Center Site Audit
• Google: No, We Don’t Use Akismet To Catch Link Spam
• Lawmakers Question Whether Google Adequately Reviews Ads Potentially Related To Human Trafficking
• What Is The Real Value Of Branded Search Campaigns?
• Google Loses Search PR Director Gabriel Stricker To Twitter

Online Marketing News From Around The Web:

Analytics

• The 8 Google Analytics Features Every Site MUST Have Enabled, blog.kissmetrics.com
• Multi-Channel Attribution: Definitions, Models and a Reality Check, www.kaushik.net
• The Perfect Google Analytics Dashboard, www.portent.com

Blogs & Blogging

• 5 Creative Tips to Increase Blog Traffic and Boost Your Business, www.socialmediaexaminer.com
• Why Ignoring Feedback is Critical to Blogging Success, www.thesaleslion.com

Business Issues

• Here’s The Big Winner From Today’s Huge Re-Org At Yahoo, www.businessinsider.com
• Facebook To Trade On Nasdaq With ‘FB’ Ticker: Report, www.allfacebook.com
• G5 Positions for Strategic Expansion in Multifamily with New Hire, news.g5platform.com
• Google defends privacy policy to European watchdog, Reuters
• His Division Savaged By Layoffs, Yahoo Product Boss Blake Irving Appears To Be Out, www.businessinsider.com
• One of Google’s top PR guys, Gabriel Stricker, to become Twitter’s top PR guy, 9to5google.com
• Pinterest Has An Invitation To The Billion Dollar Startup Club, But Will It Accept?, TechCrunch
• Why Groupon is poised for collapse, VentureBeat
• Yahoo layoffs: the aftermath, www.zdnet.com

Conversion Optimization

• 4 Steps to Optimize Your Ecommerce Landing Pages, unbounce.com
• Cool Resources for A/B Testing Newbies., padicode.com

Copywriting, Design & Usability

• Why You Should Hire a Copywriter for Your Website, www.flyteblog.com

Display & Contextual Advertising

• Building Display Creatives for Your Audience, Inside AdWords
• The real time world of display advertising, econsultancy.com
• Are You Creeping Out Your Customers?, certifiedknowledge.org
• Display Campaign Optimizer Available to All, Inside AdWords
• Display Campaign Optimizer: Some Recommendations from a Beta User, certifiedknowledge.org

Email Marketing

• 5 Steps To Get More Email Subscribers, www.clicknewz.com

Local Marketing

• 5 Things You Should Not Do on Google Places, Search Engine People

Mobile Marketing

• Eight Mobile Ad Companies Get Behind ODIN In A Quest To Replace The UDID, TechCrunch
• Smartphones let retailers target deals to shoppers, www.cnn.com
• The Art Of Launching An App: A Case Study, uxdesign.smashingmagazine.com

Other Items

• The rise of e-reading, libraries.pewinternet.org

Reputation Management

• Controlling Your Online Reputation With Helpful Online Services, smallbiztechnology.com

Search Marketing

• Private Blog Networks – Worst Backlink Building Strategy, www.iblogzone.com
• Proofing for Problems: SEO and Web Development, level343.com

Social Media

• Companies Incorporate Social Media Monitoring into Bottom Line, www.emarketer.com
• How Pinterest Has Increased Sales For Our Online Store Along With Some Real Numbers To Back It Up, mywifequitherjob.com
• How to Get More Followers on Pinterest, totalpinterest.com
• New Dads Are Big-Time Social Media Users, www.emarketer.com
• New Feature on Pinterest: Change your Main Board Images, pinnablebusiness.com
• Sunday is the most engaging day for brands on social media, www.thedrum.co.uk
• Telling a Story on Pinterest : How to Connect Pins for a Unique Content Presentation, www.97thfloor.com

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.