Marketing Day: August 12, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook Mobile Pages Integrate OpenTable And TV Listings
  Dinner and a show. Facebook is introducing new content and features to selected mobile Pages to make them more engaging and useful. The company said this afternoon that it is integrating OpenTable booking into Facebook mobile Pages for restaurants in North America. In addition TV listings information will appear on TV and movie Pages. In […]
• Google Glass Gets New Google Now Cards, Hashtag Support & Volume Control
  Google’s latest software update for Google Glass is on the way, and it includes hashtag support, a few new voice commands, new video controls and a few new Google Now cards, too. This is what Glass owners will recognize as the XE8 update, and it’s rolling out over the next couple days. Google Now Cards […]
• Nielsen: Majority Of Smartphone Transactions Happen At Home
  Smartphones and tablets have empowered shoppers and confused marketers by creating a more complex multi-platform environment. Yet, if marketers were holding out hope that consumer behavior would eventually “stabilize” around clearly distinct use cases — PCs for e-commerce, tablets for browsing, smartphones for “on the go” — it’s not exactly happening that way. User behaviors […]
• Digital Ad Industry Groups To Online Publishers: Be Ready For “Viewability” Standard By Year-End
  The leaders of the Making Measurement Make Sense (3MS) initiative are calling on online publishers to prepare for ”viewability” to become the new currency in display advertising by the end of the year. In a new post on the Interactive Advertising Bureau (IAB) blog, Bob Liodice, CEO and president of the Association of National Advertisers (ANA) […]
• Twitonomy: The Best Twitter Analytics Tool You’ve Never Heard Of
  It’s been a while since I’ve written about an online tool. Then again, it’s been a while since one came along and impressed me as much as Twitonomy, a Twitter analytics and monitoring tool that’s so good I’m embarrassed to say I’ve never heard of it until recently. Twitonomy is a web-based tool that offers […]
• BlackBerry Up For Sale, New iPhones To Go On Sale
  BlackBerry has raised the white flag. It’s over. The board has formed a special committee to explore “strategic alternatives.” That means the company is essentially for sale. Here’s the statement: BlackBerry Limited, a world leader in the mobile communications market, today announced that the Company’s Board of Directors has formed a Special Committee to explore […]
• Debunking Viewability Myths As Display Moves Toward This New Metric
  Once your brand strategy is in place, there is nothing more critical and basic than making sure that potential customers see your ads. This is why the viewability debate has created such a furor among marketers, agencies, and the industry as a whole. There has been a massive increase in display advertising over the past few […]
• Popularity Pays: People Are 32% More Likely To ‘Like’ If There Is A Preexisting Positive Vote
  It turns out that social media users may act more herd-like than you may think. The American Association for the Advancement of Science performed a study on the effects of prior social votes on current user behavior. The study shows that preexisting votes have a profound effect on the content’s overall social performance. The test […]
• How To Get Good Reviews & Testimonials That Drive Business
  Testimonials on your website and other Web venues can help improve conversions. Good reviews on review sites like Google Maps and Yelp can help attract more people to check you out and also improve conversions. In this article, I’ll outline the steps we go through for ourselves and clients to increase the number of testimonials […]
• A Religion Built Around Facebook Likes?
  A Dutch artist and his collaborators are planning to transform the Facebook “Like” into a religion, at least briefly, and then burn a giant golden Like icon on an altar in the Nevada desert during Burning Man later this month, in a participatory installation/performance art event. The Like4Real project was launched by artist Dadara via […]
• Learn from the Pros: See Who’s Speaking at SMX East
  More than 100 of the world’s most knowledgeable internet marketers will present at Search Engine Land’s SMX East, October 1-3 in New York City. You’ll learn what makes them successful, what keeps them up at night, and what to expect from digital marketing in the next year. See who’s speaking. Get insight and real-world-proven tactics […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google’s Matt Cutts: I Recommend NoFollowing Links On Widgets
• Yelp Outs More Businesses With Another Batch Of Paid Review Alerts
• Google Pays Homage To Nobel Prize Winning Physicist Erwin Schrödinger
• Learn from the Pros: See Who’s Speaking at SMX East
• Google Says “Snag” Has Taken Manual Spam Actions Viewer Offline

Online Marketing News From Around The Web:

Affiliate Marketing

• PopShops.com :: We are now Rakuten PopShops!, www.popshops.com

Analytics

• Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models, www.kaushik.net
• The Fourth Quarter Countdown to Viewability, www.iab.net

Blogs & Blogging

• How To Create an Effective Editorial Calendar For Your Blog, www.internetmarketingninjas.com
• No, Brands Shouldn’t Pay for Blog Mentions, Media Bistro
• Want Customers to Love You? (These 3 Bloggers Will Show You The Way), www.craigmcbreen.com

Business Issues

• Circle Sept. 10 on Your Calendar for Apple’s Big iPhone Event, AllThingsD
• Google Is Helping Facebook Steal Ad Revenue From Yahoo and The New York Times, Business Insider
• Google Glass sees all — and that raises privacy concerns, Los Angeles Times
• Google Play Revenue Up 67% Over Past 6 Months, Fueled By Japan & S. Korea, TechCrunch
• How Foursquare’s Dennis Crowley Lost The Narrative To Yelp’s Keith Rabois, www.fastcompany.com
• How Google Glass brings the ‘Google brain’ to anyone who wears it, VentureBeat
• More bad news for LivingSocial – its big-ticket Korean acquisition is reportedly up for sale, Pando Daily
• Path Opens Its API To 13 New Partners, Including PicStitch, Strava, WordPress, And Viddy, TechCrunch
• Twitter Forms Political Action Committee, MediaPost
• Twitter prepares to fly IPO, www.usatoday.com
• Violently homophobic tweets trend in France, www.dailydot.com
• Yahoo Japan Hires Goldman Sachs Banker as It Steps Up Deal Pace, Bloomberg
• Yahoo’s Tweaks to 18-Year Old Brand are Underwhelming, Ad Age

Content Marketing

• 5 Fantastic Data Sources to Inform Your Content Marketing Strategy, Content Marketing Institute
• Content Curation Benefits and Best Practices, www.clickz.com
• Using Creative Content To Build Your Brand’s Reputation, www.koozai.com

Display & Contextual Advertising

• Facebook Offsite Conversion Tracking: How to Set Conversion Value, www.jonloomer.com
• Google AdWords For Video In-Search Ads Not Working, Search Engine Roundtable
• In The ‘Sacred’ News Feed, Programmatic Buyers Must Follow Different Rules, www.adexchanger.com
• Online Buyers Notice Retargeted Ads, eMarketer

Domaining

• Demand Media gains $1.2 million from new TLD “withdrawals”, Domain Name Wire
• Seven Expert Domain Name Sales Tips for Aspiring Domain Speculators, www.sweetmantra.com

Email Marketing

• 7 Eye-Catching Email Subject Lines to Catapult Your Open Rates, Unbounce
• Gmail’s New Inbox: The upside for marketers, www.dmnews.com

Internet Marketing Industry

• Burn Out in Our Industry: Is it Coming for You?, authoritylabs.com
• Salesforce Ties Together Different Platforms With New Performance Edition, TechCrunch

Mobile/Local Marketing

• GlassAppZ Review – Marketing Land, glassappz.com
• TestFlight Celebrates 400K Apps Beta-Tested With Rewritten iOS SDK, Android SDK’s Wide Release, TechCrunch
• What Actually Happens When One Cancels Yext, www.ngsmarketing.com

Social Media

• The Science Of Reddit: Why Some Ideas Dominate The Net, TechCrunch
• 10 essentials of Pinterest etiquette, www.healthcarecommunication.com
• How Brands Are Using Instagram’s New Video Upload Feature, Mashable
• When to use Vine and When to use Instagram, VentureBeat
• Why You Need to Be Testing Your Facebook Page (And How to Do It), www.usertesting.com

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.