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Marketing Day: August 13, 2013

Matt McGee on August 13, 2013 at 5:03 pm

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Yelp Changes Course, Allows Review Writing From Mobile
Yelp has announced a pretty significant change of course: Its mobile app will now allow users to write and publish full business reviews. There’s an update for Yelp’s iOS app that’s available now, and it includes a new “Add Review” button on all business profiles. (Yelp says this functionality is “coming soon” for Android app […]
How Pay-Per-View Networks Cost Advertisers $180 Million A Year In Impression Fraud
A significant percentage of the top 100 online advertisers are being victimized by pay-per-view (PPV) networks that perpetrate impression fraud, according to a new study conducted by MdotLabs, an ad secure platform recently spun off from Broadcast Interactive Media. “We conservatively estimate the number of invalid impressions that are generated from PPV networks to be […]
Study: 75% Of Smartphone Owners “Highly Likely” To Delete Emails They Can’t Read On Their Phone
Email service provider Constant Contact’s mobile email study released today discovered that 80 percent of smartphone owners say it is “extremely important” to read emails on their mobile devices, with 75 percent of the nearly 1,500 survey respondents claiming they were “highly likely” to delete an email if it couldn’t be read from their smartphone. […]
With Acquisition Facebook Now Speaks “Jibbigo”
As widely reported yesterday Facebook has acquired Mobile Technologies (MT) and its translation app “Jibbigo.” There are a wide range of potential applications of the technology for a global site and platform such as Facebook. They extend to translating real-time communications in Messenger, translating News Feed and even ads. Facebook’s long-term vision for MT probably […]
Tackling The Tablet — A Mainstay For Consumers, A Must-Do For Marketers
Whether you’re an early adopter or still admiring from a distance, there is no doubt that tablets are becoming increasingly prevalent among consumers. Sure, not everyone you know has one, and they have not quite reached the smartphone’s fact of life ubiquity. But, the truth is… it will not be long. Above and beyond glancing around any […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Getting to know the Travel Specialist, blog.affiliatewindow.com
The big, ugly affiliate marketing scam, VentureBeat

Analytics

View-Through Conversion Tracking in Google Analytics, www.webanalyticsworld.net

Blogs & Blogging

8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content, HubSpot
Four Principles Separating You From Blogging Elite, www.blogherald.com
How To Stop Your WordPress Blog Getting Penalized For Duplicate Content, ProBlogger

Business Issues

Plumfare acquired by Groupon (confirmed), VentureBeat
Larry vs. Larry: Oracle’s Ellison says Google’s Page acted ‘evil’, smallbusiness.yahoo.com
Like mocking James Franco on Twitter? Marketers think you do, CNET
StumbleUpon’s Cody Simms To Depart, Replaced By New VP Of Product David Marks, TechCrunch
Twitter University: Building a world-class engineering organization, Twitter

Content Marketing

Five Steps to Storytelling with Data, uxmag.com

Copywriting, Design & Usability

Creating High-Performance Mobile Websites, Smashing Magazine
How to Add Groovy Persuasive Web Site Content, www.internetmarketingninjas.com

Domaining

15 of the most expensive domains of all time, The Next Web
Afternic.com Sells $1.1 Million In Domains Led By Xylem.com For $47K and BXE.com For $40K, The Domains
Sedo.com Transactions Total $1MM Led By PremierOutlets.com For $26K, The Domains

Email Marketing

Lawyers: Your Email Marketing Channel (Might) be Dead, www.atticusmarketing.com
Optimizing Your Campaign for Gmail, www.aweber.com

General Internet Marketing

The Benefits of Integrating Digital & Traditional Marketing, Overit

Internet Marketing Industry

Gannett launches G/O Digital, the umbrella agency for its digital marketing services, www.thedrum.com
Hackathon and the Origin of DudaWhite, blog.dudamobile.com

Reputation Management

Get More Reviews Without Becoming an Outlaw, www.iacquire.com

Social Media

Calculating ROI from Social Media – Problems, Pitfalls & Breaking all the things…, Distilled
China’s Twitter-like Sina Weibo service now has over 50 million active users per day, The Next Web
Facebook Testing VIP App With Some Celebs, All Things D
How Manchester United uses Facebook, Twitter, Sina Weibo and Google+, econsultancy.com
How to Google Plus like a Boss, www.ryanhanley.com
Sharing & The Movies, www.sharethis.com
Social Commerce Rises from the Dead, Ad Age
Top 5 tips for handling customer service on social media, www.thedrum.com

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.