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Marketing Day: August 29, 2012

Matt McGee on August 29, 2012 at 4:57 pm

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

PinPointing: Zappos’ Clever New Tool To Monetize Pinterest
What do you do when your customers share a lot on Pinterest, but all that sharing doesn’t drive the revenue needle? If you’re Zappos, you launch a nifty new site that turns Pinterest activity into shopping recommendations. It’s called PinPointing and it’s the first of what could eventually become a standard tool for retailers … […]
Certified Products: Twitter’s New Stamp Of Approval For Developers
You can forgive the Twitter developer community is this feels a little bit like Twitter is piling on. Twitter has announced a new Certified Products Program that already has a dozen partners on board — companies like Topsy, HootSuite, SocialFlow, Radian6 and ExactTarget (among others). Although some of the partners (HootSuite and SocialFlow) have products […]
Lifecycle Of A Subscriber: What To Send When
Last year, HubSpot presented some research that showed the longer a subscriber was on a mailing list, the less engagement the subscriber had with those emails. However, it’s also true that it’s easier to turn an existing customer into a repeat customer than it is to find a new customer. The folks on your email […]
Nielsen: 78 Percent Of Mobile Travel Usage Is Google Maps
Google Maps is the top mobile travel app for perhaps obvious reasons. Not surprisingly it also tops the travel category and accounts for a remarkable 78 percent of time spent in the mobile travel usage, according to Nielsen. The firm also reports that the overwhelming majority of mobile travel users’ time is spent with apps […]
Google Wallet’s Ambitious Vision Faces Intensifying Competition, Technology Hurdles
Google Wallet Product Manager Robin Dua says in the video below that Google wants Wallet to “electronify” your wallet and become “the central way [consumers] make purchases.” The scope of ambition behind this statement can’t be overstated. Beyond consumer purchases, Google envisions Wallet (online and mobile) to be a kind of ecosystem and platform for […]
Birthday Reminders From Google+ Now Showing On Google.com
No longer will Google+ users bypass a fellow circlers birthday. A new feature has been released that shows birthday reminders directly on the most prized real estate that the search giant has — the Google.com home page. Users can choose who to share their birthday data by updating their birthday info and visible to […]
You Can’t Make More People Search (Or Can You?)
You can’t make more people search. You simply can’t. End of story. OK, fine, technically you can go to someone’s house, sit them down at knifepoint, and force them to search for your brand term, but that seems like something reserved for a super nerdy, boring version of a Liam Neeson movie. So, for the […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Affiliate Marketing: Recruiting Content Sites, www.practicalecommerce.com
Search Engines and Online Reviews Represent Affiliate Opportunities, www.amnavigator.com

Analytics

20 Ways to Use Google Analytics Custom Variables, www.lunametrics.com
Get To Your Data Faster: Announcing Shortcuts In Google Analytics, Google Analytics Blog

Blogs & Blogging

9 Ways To Organize Content Hubs Within Your Blog, www.seo.com

Business Issues

Amazon gives Prime its props, www.internetretailer.com
Yelp Surges After Lockup Expires, New York Times

Content Marketing

B2B Content Marketing Secrets from @ardath421 Leaked at #cmworld, www.toprankblog.com
If Content is King, Context is Queen, www.freshegg.com
Killer time-saving content curation strategies, www.seocopywriting.com
The 5 Core Elements of Online Content Marketing, Social Media Today
Using Analytics to Plan Great Content, www.socialmediaexplorer.com

Conversion Optimization

15 Landing Pages That Couldn’t Sell Honey to a Honey Badger, unbounce.com

Copywriting, Design & Usability

Find the right words for your mobile… first, www.webdesignerdepot.com
Is Web Usability Persuasive? Let’s ask FedEx., laurissawolfram.wordpress.com
Users love simple and familiar designs – Why websites need to make a great first impression, googleresearch.blogspot.com

Display & Contextual Advertising

Facebook’s New Sponsored Results: Preliminary Findings, fbppc.com

Domaining

What Domain Is Right For Me? A Beginners Guide To Domain Buying, www.koozai.com

Email Marketing

10 email mistakes to avoid, www.healthcarecommunication.com
Email Marketing Isn’t Dead (Yet), www.inc.com

General Internet Marketing

Is Your Brand Believable?, www.smallbusinessbranding.com
The Fashion of Empathetic Selling, outspokenmedia.com

Internet Marketing Industry

Hell year: From coding to coma – and back again, raventools.com

Local Marketing

Placed expands location analytics, taps Razorfish exec Jeff Lanctot as advisor, www.geekwire.com

Other Items

Apple win whacks Android resale prices, MarketWatch
New York Times leading group defense in patent suit over mobile texts containing Web links, Washington Post

Search Marketing

10 Recurring Appointments On The Sales Minded Webmaster’s Calendar, blog.crazyegg.com
Ecommerce SEO: Product Variations, Colors, and Sizes, www.rimmkaufman.com
Local Search Ecosystem: Fall 2012 Update, www.davidmihm.com

Social Media

Facebook Camera update adds notifications, lets you pick and choose albums, www.engadget.com
4 ways to stand out from the crowd on Twitter, smartblogs.com
7 Simple Ways to Improve Google+ Engagement, www.v3im.com
Best. Facebook Page. Ever., Small Business SEM
Following Consumers, Marketers Take TV Social, www.emarketer.com
How Brands Leverage Other Brand’s Unhappy Customers on Social, socialmouths.com
How to Use Google+ Hangouts For Business, Small Business Trends
Pinterest is Pinning!, blog.pinterest.com
Small Businesses’ Unique Opportunity in Social Media, spinsucks.com
Walgreens immortalizes photos with a new Facebook tool, www.internetretailer.com

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.