Marketing Day: August 29, 2012
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: PinPointing: Zappos’ Clever New Tool To Monetize Pinterest What do you do when your customers share a lot on Pinterest, but all that sharing doesn’t drive the revenue needle? If […]
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- PinPointing: Zappos’ Clever New Tool To Monetize Pinterest
What do you do when your customers share a lot on Pinterest, but all that sharing doesn’t drive the revenue needle? If you’re Zappos, you launch a nifty new site that turns Pinterest activity into shopping recommendations. It’s called PinPointing and it’s the first of what could eventually become a standard tool for retailers … […]
- Certified Products: Twitter’s New Stamp Of Approval For Developers
You can forgive the Twitter developer community is this feels a little bit like Twitter is piling on. Twitter has announced a new Certified Products Program that already has a dozen partners on board — companies like Topsy, HootSuite, SocialFlow, Radian6 and ExactTarget (among others). Although some of the partners (HootSuite and SocialFlow) have products […]
- Lifecycle Of A Subscriber: What To Send When
Last year, HubSpot presented some research that showed the longer a subscriber was on a mailing list, the less engagement the subscriber had with those emails. However, it’s also true that it’s easier to turn an existing customer into a repeat customer than it is to find a new customer. The folks on your email […]
- Nielsen: 78 Percent Of Mobile Travel Usage Is Google Maps
Google Maps is the top mobile travel app for perhaps obvious reasons. Not surprisingly it also tops the travel category and accounts for a remarkable 78 percent of time spent in the mobile travel usage, according to Nielsen. The firm also reports that the overwhelming majority of mobile travel users’ time is spent with apps […]
- Google Wallet’s Ambitious Vision Faces Intensifying Competition, Technology Hurdles
Google Wallet Product Manager Robin Dua says in the video below that Google wants Wallet to “electronify” your wallet and become “the central way [consumers] make purchases.” The scope of ambition behind this statement can’t be overstated. Beyond consumer purchases, Google envisions Wallet (online and mobile) to be a kind of ecosystem and platform for […]
- Birthday Reminders From Google+ Now Showing On Google.com
No longer will Google+ users bypass a fellow circlers birthday. A new feature has been released that shows birthday reminders directly on the most prized real estate that the search giant has — the Google.com home page. Users can choose who to share their birthday data by updating their birthday info and visible to […]
- You Can’t Make More People Search (Or Can You?)
You can’t make more people search. You simply can’t. End of story. OK, fine, technically you can go to someone’s house, sit them down at knifepoint, and force them to search for your brand term, but that seems like something reserved for a super nerdy, boring version of a Liam Neeson movie. So, for the […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google: Apollo’s Giant Leap In Computer Power Is One Small Step For Searchkind
- A Birds-Eye View Of The Search & Display Lumascapes
- How To Engage The ZMOT To Be Findable, Relevant & Trustworthy
- AdWords Adds Geo-Targeting Options in 11 Countries, Including Canadian Postal Codes
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Marketing: Recruiting Content Sites, www.practicalecommerce.com
- Search Engines and Online Reviews Represent Affiliate Opportunities, www.amnavigator.com
Analytics
- 20 Ways to Use Google Analytics Custom Variables, www.lunametrics.com
- Get To Your Data Faster: Announcing Shortcuts In Google Analytics, Google Analytics Blog
Blogs & Blogging
- 9 Ways To Organize Content Hubs Within Your Blog, www.seo.com
Business Issues
- Amazon gives Prime its props, www.internetretailer.com
- Yelp Surges After Lockup Expires, New York Times
Content Marketing
- B2B Content Marketing Secrets from @ardath421 Leaked at #cmworld, www.toprankblog.com
- If Content is King, Context is Queen, www.freshegg.com
- Killer time-saving content curation strategies, www.seocopywriting.com
- The 5 Core Elements of Online Content Marketing, Social Media Today
- Using Analytics to Plan Great Content, www.socialmediaexplorer.com
Conversion Optimization
Copywriting, Design & Usability
- Find the right words for your mobile… first, www.webdesignerdepot.com
- Is Web Usability Persuasive? Let’s ask FedEx., laurissawolfram.wordpress.com
- Users love simple and familiar designs – Why websites need to make a great first impression, googleresearch.blogspot.com
Display & Contextual Advertising
Domaining
- What Domain Is Right For Me? A Beginners Guide To Domain Buying, www.koozai.com
Email Marketing
- 10 email mistakes to avoid, www.healthcarecommunication.com
- Email Marketing Isn’t Dead (Yet), www.inc.com
General Internet Marketing
- Is Your Brand Believable?, www.smallbusinessbranding.com
- The Fashion of Empathetic Selling, outspokenmedia.com
Internet Marketing Industry
- Hell year: From coding to coma – and back again, raventools.com
Local Marketing
Other Items
- Apple win whacks Android resale prices, MarketWatch
- New York Times leading group defense in patent suit over mobile texts containing Web links, Washington Post
Search Marketing
- 10 Recurring Appointments On The Sales Minded Webmaster’s Calendar, blog.crazyegg.com
- Ecommerce SEO: Product Variations, Colors, and Sizes, www.rimmkaufman.com
- Local Search Ecosystem: Fall 2012 Update, www.davidmihm.com
Social Media
- Facebook Camera update adds notifications, lets you pick and choose albums, www.engadget.com
- 4 ways to stand out from the crowd on Twitter, smartblogs.com
- 7 Simple Ways to Improve Google+ Engagement, www.v3im.com
- Best. Facebook Page. Ever., Small Business SEM
- Following Consumers, Marketers Take TV Social, www.emarketer.com
- How Brands Leverage Other Brand’s Unhappy Customers on Social, socialmouths.com
- How to Use Google+ Hangouts For Business, Small Business Trends
- Pinterest is Pinning!, blog.pinterest.com
- Small Businesses’ Unique Opportunity in Social Media, spinsucks.com
- Walgreens immortalizes photos with a new Facebook tool, www.internetretailer.com
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