Marketing Day: August 29, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• PinPointing: Zappos’ Clever New Tool To Monetize Pinterest

  What do you do when your customers share a lot on Pinterest, but all that sharing doesn’t drive the revenue needle? If you’re Zappos, you launch a nifty new site that turns Pinterest activity into shopping recommendations. It’s called PinPointing and it’s the first of what could eventually become a standard tool for retailers … […]

• Certified Products: Twitter’s New Stamp Of Approval For Developers

  You can forgive the Twitter developer community is this feels a little bit like Twitter is piling on. Twitter has announced a new Certified Products Program that already has a dozen partners on board — companies like Topsy, HootSuite, SocialFlow, Radian6 and ExactTarget (among others). Although some of the partners (HootSuite and SocialFlow) have products […]

• Lifecycle Of A Subscriber: What To Send When

  Last year, HubSpot presented some research that showed the longer a subscriber was on a mailing list, the less engagement the subscriber had with those emails. However, it’s also true that it’s easier to turn an existing customer into a repeat customer than it is to find a new customer. The folks on your email […]

• Nielsen: 78 Percent Of Mobile Travel Usage Is Google Maps

  Google Maps is the top mobile travel app for perhaps obvious reasons. Not surprisingly it also tops the travel category and accounts for a remarkable 78 percent of time spent in the mobile travel usage, according to Nielsen. The firm also reports that the overwhelming majority of mobile travel users’ time is spent with apps […]

• Google Wallet’s Ambitious Vision Faces Intensifying Competition, Technology Hurdles

  Google Wallet Product Manager Robin Dua says in the video below that Google wants Wallet to “electronify” your wallet and become “the central way [consumers] make purchases.” The scope of ambition behind this statement can’t be overstated. Beyond consumer purchases, Google envisions Wallet (online and mobile) to be a kind of ecosystem and platform for […]

• Birthday Reminders From Google+ Now Showing On Google.com

  No longer will Google+ users bypass a fellow circlers birthday. A new feature has been released that shows birthday reminders directly on the most prized real estate that the search giant has — the Google.com home page. Users can choose who to share their birthday data by updating their birthday info and visible to […]

• You Can’t Make More People Search (Or Can You?)

  You can’t make more people search. You simply can’t. End of story. OK, fine, technically you can go to someone’s house, sit them down at knifepoint, and force them to search for your brand term, but that seems like something reserved for a super nerdy, boring version of a Liam Neeson movie. So, for the […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google: Apollo’s Giant Leap In Computer Power Is One Small Step For Searchkind
• A Birds-Eye View Of The Search & Display Lumascapes
• How To Engage The ZMOT To Be Findable, Relevant & Trustworthy
• AdWords Adds Geo-Targeting Options in 11 Countries, Including Canadian Postal Codes

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate Marketing: Recruiting Content Sites, www.practicalecommerce.com
• Search Engines and Online Reviews Represent Affiliate Opportunities, www.amnavigator.com

Analytics

• 20 Ways to Use Google Analytics Custom Variables, www.lunametrics.com
• Get To Your Data Faster: Announcing Shortcuts In Google Analytics, Google Analytics Blog

Blogs & Blogging

• 9 Ways To Organize Content Hubs Within Your Blog, www.seo.com

Business Issues

• Amazon gives Prime its props, www.internetretailer.com
• Yelp Surges After Lockup Expires, New York Times

Content Marketing

• B2B Content Marketing Secrets from @ardath421 Leaked at #cmworld, www.toprankblog.com
• If Content is King, Context is Queen, www.freshegg.com
• Killer time-saving content curation strategies, www.seocopywriting.com
• The 5 Core Elements of Online Content Marketing, Social Media Today
• Using Analytics to Plan Great Content, www.socialmediaexplorer.com

Conversion Optimization

• 15 Landing Pages That Couldn’t Sell Honey to a Honey Badger, unbounce.com

Copywriting, Design & Usability

• Find the right words for your mobile… first, www.webdesignerdepot.com
• Is Web Usability Persuasive? Let’s ask FedEx., laurissawolfram.wordpress.com
• Users love simple and familiar designs – Why websites need to make a great first impression, googleresearch.blogspot.com

Display & Contextual Advertising

• Facebook’s New Sponsored Results: Preliminary Findings, fbppc.com

Domaining

• What Domain Is Right For Me? A Beginners Guide To Domain Buying, www.koozai.com

Email Marketing

• 10 email mistakes to avoid, www.healthcarecommunication.com
• Email Marketing Isn’t Dead (Yet), www.inc.com

General Internet Marketing

• Is Your Brand Believable?, www.smallbusinessbranding.com
• The Fashion of Empathetic Selling, outspokenmedia.com

Internet Marketing Industry

• Hell year: From coding to coma – and back again, raventools.com

Local Marketing

• Placed expands location analytics, taps Razorfish exec Jeff Lanctot as advisor, www.geekwire.com

Other Items

• Apple win whacks Android resale prices, MarketWatch
• New York Times leading group defense in patent suit over mobile texts containing Web links, Washington Post

Search Marketing

• 10 Recurring Appointments On The Sales Minded Webmaster’s Calendar, blog.crazyegg.com
• Ecommerce SEO: Product Variations, Colors, and Sizes, www.rimmkaufman.com
• Local Search Ecosystem: Fall 2012 Update, www.davidmihm.com

Social Media

• Facebook Camera update adds notifications, lets you pick and choose albums, www.engadget.com
• 4 ways to stand out from the crowd on Twitter, smartblogs.com
• 7 Simple Ways to Improve Google+ Engagement, www.v3im.com
• Best. Facebook Page. Ever., Small Business SEM
• Following Consumers, Marketers Take TV Social, www.emarketer.com
• How Brands Leverage Other Brand’s Unhappy Customers on Social, socialmouths.com
• How to Use Google+ Hangouts For Business, Small Business Trends
• Pinterest is Pinning!, blog.pinterest.com
• Small Businesses’ Unique Opportunity in Social Media, spinsucks.com
• Walgreens immortalizes photos with a new Facebook tool, www.internetretailer.com

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.