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  • Categories: Channel: CMO Zone, Marketing Day
  • Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

    From Marketing Land:

    Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

    • Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario
      Feb 6, 2018 by Mike Sands
      Are your marketing campaigns tired and predictable? Contributor Mike Sands discusses ways to advance customer relationships to create better marketing and outcomes.
    • The new advertising industrial complex is here — for now
      Feb 6, 2018 by David Rodnitzky
      Could the cataclysmic decline of the retail industry in 2017 have been avoided? Contributor David Rodnitzky thinks so and explains why an aggressive marketing strategy makes the difference.
    • [Reminder] The 5 Big Disruptions to Marketing in 2018
      Feb 6, 2018 by Digital Marketing Depot
      Join us for the 2018 update to Scott Brinker’s highly popular webinar on the disruptions affecting today’s marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years.

    Online Marketing News From Around The Web:


    About The Author

    Amy Gesenhues
    Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.