• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
CMO Zone

Marketing Day: Building an AI mindset, Facebook removes ad filters & Google Ad Grants

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on March 23, 2018 at 4:05 pm
  • More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Building an AI mindset: Time to identify and develop skill sets now
    Mar 23, 2018 by Andy Betts
    Contributor Andy Betts details the talent gap that may be holding up the adoption of machine learning and AI in marketing but also offers suggestions on how the gap might be bridged.
  • Why marketers finally stopped talking about ABM (and started practicing it)
    Mar 23, 2018 by Peter Isaacson
    Contributor Peter Isaacson explores the trends driving marketers to turn their attention to the nuts and bolts of implementing account-based marketing.
  • Brands strive for authenticity as audiences turn a skeptical eye toward ads
    Mar 23, 2018 by Peter Minnium
    Brands attempting to be “real” and “human” often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right.
  • Facebook quietly removes ad filter to target users based on their relationship preferences
    Mar 23, 2018 by Amy Gesenhues
    A Facebook executive says the decision to remove the “interested in” filter from its ad platform was based on feedback from outside experts.
  • Giants collide: Google’s impending showdown with Amazon
    Mar 23, 2018 by Andreas Reiffen
    With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you’re selling and how much you have to invest.
  • What’s different about digital marketing in the cannabis industry?
    Mar 23, 2018 by Brett Middleton
    Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US.
  • Connatix launches Stories for Publishers to bring native Story units to mobile sites
    Mar 23, 2018 by Ginny Marvin
    Publishers can implement the format made popular by social networks on their own sites — and control the ad revenue.
  • Google Ad Grants changes and your PPC strategy: Where to go from here
    Mar 23, 2018 by Pauline Jakober
    Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds.
  • Stop! Think twice before using nofollow on your website
    Mar 23, 2018 by Patrick Stox
    Using page-level nofollow? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all.
  • 5 easy but smart SEO wins to boost content and link-building efforts
    Mar 22, 2018 by Jeremy Knauff
    Don’t ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the fundamentals and you’ll see better SEO results.
  • SEO Ranking factors panel: SMX West session recap
    Mar 22, 2018 by Eric Enge
    Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX West.
  • Snapchat bulks up location-based ad targeting & launches in-store analytics tool
    Mar 22, 2018 by Amy Gesenhues
    Advertisers can now target ads based on a radius around a specific geographic point, or a location type — like a beach, movie theater, or university.
  • 4 concrete ways to use images to build links
    Mar 22, 2018 by Pratik Dholakiya
    Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  • The MarTech Minute: Thunderhead launches new tool, Snowflake partners with Segment and more
    Mar 23, 2018 by Robin Kurzer
    The martech week in review: News and announcements in marketing technology this week that you might have missed.
  • How the C-suite benefits from a strategic marketing operations function
    Mar 23, 2018 by Debbie Qaqish
    Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits.
  • Google’s steps toward GDPR surrounded by questions
    Mar 23, 2018 by Barry Levine
    The tech giant wants publishers to get and manage user consent, which apparently Google wants to co-control.
  • Report: EU to introduce amendments extending consumer protections to free services such as Gmail and Facebook
    Mar 23, 2018 by Robin Kurzer
    Services that use consumer data as payment would be subject to penalties in line with GDPR.
  • Marketers, here’s how to understand what’s really behind your mobile ad visits metric
    Mar 23, 2018 by Gladys Kong
    Contributor Gladys Kong demystifies store visits metrics and the various ways they’re compiled, so you know the important questions to ask your vendors.

Online Marketing News From Around The Web:

  • 7 Tips To Increase Email Marketing Engagement, CMS Wire
  • Everything you need to know about marketing in 8 steps, VerticalResponse
  • High-performing Facebook Ad Placements (in 4 Steps), Practical Ecommerce
  • How to Set Up an Online Shop Your Visitors Will Love, MarketingProfs
  • Spotify reveals 2 million free users are dodging ads, The Verge
  • The Alexa of Marketing: Helping Win Customers and the Boardroom, Marketo
  • The Three Issues Keeping Brands From Going All-In On Podcast Advertising, AdExchanger
  • Twitch vs YouTube: Which Platform Is Best For Influencers?, MediaKix
  • What ‘data’ competencies does a modern marketing function need?, Econsultancy

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Channel: CMO ZoneMarketing Day

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

White Papers

  • Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
  • Data SEO – The Next Big Adventure
  • Getting Started with Email Marketing Automation
  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily marketing news & analysis.
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference
  • Search Marketing Expo

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok