Marketing Day: Instagram Adds Metrics, Twitter Fights Spam & Why Tag Management Matters
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Rolls Out Analytics For App Links, Says 3 Billion URLs Have Been Enabled Facebook’s effort to make the mobile web less frustrating is gaining momentum. Only 3 1/2 months since […]
Amy Gesenhues on August 21, 2014 at 5:00 pm | Reading time: 8 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Rolls Out Analytics For App Links, Says 3 Billion URLs Have Been Enabled
Facebook’s effort to make the mobile web less frustrating is gaining momentum. Only 3 1/2 months since introducing App Links, its open-source platform for deep linking within mobile apps, Facebook says more than three billion urls have been updated to work in the system. A month ago that total was said to be one million. […] - Axe Extends #KissForPeace Effort With Crowdsourced Messages Of Peace
How powerful is a kiss? Unilever’s Axe believes it can be strong enough to bring about peace, a concept explored in its latest crowdsourced campaign. - Facebook And Social Media Rule The World Of Apps
There are still people waiting for the demise of apps, as a “transitional” phenomenon. They’ll be waiting a long time. If anything mobile apps are gaining momentum as consumers spend increasing amounts of time on smartphones and tablets. The U.S. Mobile App Report, released today by comScore, lays out an array of high-level statistics about app and mobile web […] - In Push To Court Corporations, Instagram Releases Better Tools For Brands
Brands are about to get a big boost on Instagram. Today, Instagram announced a new suite of business tools that will give marketers mounds of important data and metrics including impressions, reach frequency and engagement. This suite has been beta tested for a few select advertisers, but will be rolling out to all advertisers now. […] - Banned AdSense Publisher Cries Foul After Receiving Encouragement From Google Reps
Business Insider has the story of an AdSense publisher who says Google owes him the $46,000 his account accrued before Google banned him from the advertising platform. Stories of publishers claiming Google unceremoniously shut down their accounts and robbed them of ad revenue aren’t new. What’s interesting about this story is that Google’s sales team […] - Be A Statistically Significant Marketer (Part 2)
Do you really have enough data, or the right data, to make a decision? Learn how to calculate statistical significance. - What Is Tag Management & Why Should You Care?
Part Two of a multi-part series diving deep into tag management — what it is, how it works, how to find a partner and how you can benefit. - Meet BotMaker, Twitter’s Spam Fighting Tool That Eradicated 40% More Spam
There’s no doubt that at one point Twitter had a spam problem. From hashtag jacking to auto-following spammers had their way with Twitter — until the spam killing system BotMaker was born. Upon launch of Twitter’s internal tool, the overall number of spam metrics dropped 40% from the pre-spam-terminator days. Late yesterday, Twitter released a […] - 4 Ways For Retailers To Maximize Mobile This Holiday Season
Mobile targeting is advancing nearly as quickly as consumer adoption of smartphones. Here’s how to leverage both trends for the upcoming holiday shopping season. - Florida Judge Rules That Facebook Likes Aren’t Owned By Page Creators
Can a Facebook Like be owned? No, according to a ruling by a Florida federal judge who Wednesday turned aside a lawsuit by a woman battling the Black Entertainment Television network over control of social media fan pages for “The Game,” including a Facebook Page with more than 6.2 million Likes. You can read the […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google’s Search App Is Now Truly Multilingual
- New Bing Ads Editor 10.5 Features Shared Library For Negative Keyword Lists
- If Account-Level Quality Score Doesn’t Exist, Can It Really Hurt Your AdWords Program?
- Google DMCA Notices Reach Record High With 7.8 Million Link Removal Requests Filed In One Week
- Fun Google Search Easter Eggs Work With Query Refinements
- Google Sending Invalid Error Notices Of Redirecting Smartphone Users To Homepage
- Google Says HTTPS Is A Ranking Signal, But It’s Not Really
Online Marketing News From Around The Web:
Blogs & Blogging
- 10 Vital WordPress Security Tips, www.problogger.net
- 4 Inspirational Six Figure Blogging Success Stories, zacjohnson.com
- Add Social Sharing to Your Blog… The Easy Way!, www.dexmedia.com
Business Issues
- Five Reasons eBay Is Unlikely To Spin Off PayPal, Forbes.com
Content Marketing
- Content best practices for 5 marketing channels, www.imediaconnection.com
- Giving You More Reasons to Share on SlideShare, blog.slideshare.net
- How Creating Content Attracts Customers, madlemmings.com
- How to Get More Traffic and Traction by Promoting Your Content Like a Boss, boostblogtraffic.com
- How to Pitch the Power of Content Marketing to Your Boss, contentmarketinginstitute.com
- How You Can Draw People Into Your Content And Get Them To Engage, www.searchenginepeople.com
- Lessons on Marketing Strategy and Content Marketing ROI: Interview with @BrennerMichael, www.toprankblog.com
- Using Interactive Content to Stand Out, relevance.com
- Why Interactives are the Next Big Thing in Content Marketing, blog.visual.ly
Conversion Optimization
- How to Increase Conversion Rates By Introducing Urgency, blog.crazyegg.com
- The secrets behind successful landing pages, www.imediaconnection.com
- Why We Track Conversions And How To Implement, www.ppchero.com
- How to increase conversions by creating buyer urgency & fear of loss, econsultancy.com
Copywriting, Design & Usability
- What 22 Billion Newsletters Tell Us About Designing For Mobile Email, www.smashingmagazine.com
Domaining
- .XYZ Claims Its The Most Used New gTLD Extension, www.thedomains.com
- Get a Reality Check on Pricing via BuyDomains, www.domaininvesting.com
- Hard to Imagine That Most of The Already-Launched TLDs Will Be Around in 2 Years, www.thedomains.com
Ecommerce
- 8 Ways to Reach Moms & Millennials: Back to School Edition, www.nanigans.com
- Are Your Online Sales Slipping? This Could Be Why, www.seocopywriting.com
- E-retailers lead the way on e-mail security, www.internetretailer.com
- The Secret Ingredient for Winning the Customer Service Battle in Ecommerce, blog.kissmetrics.com
- This One Mistake is Costing Your eCommerce Store Sales and Revenue, vwo.com
Email Marketing
- 6 Ways to Increase Open Rates on Your Mail Outs (Plus Two Tricks), www.blogtyrant.com
- 7 Email Reactivation Campaign Insights, blog.returnpath.com
- Are You Getting the Most You Could Be from Your Email List?, blogs.constantcontact.com
- Handle Your Unsubscribe Page Better, www.7boats.com
- How to Personalize Ecommerce Emails, or Not, www.practicalecommerce.com
- Seven inspirational email marketing case studies from The Digitals, econsultancy.com
- The email newsletter isn’t dead, but it is our T-Rex, myemma.com
General Internet Marketing
- Is There Such A Thing As Too Much Targeting?, www.adexchanger.com
- The Biggest Key To Online Success, www.johnchow.com
Internet Marketing Industry
- Monetate for Testing & Targeting Introduces Enterprise-grade A/B Testing to the Marketing Masses, www.monetate.com
Mobile/Local Marketing
- 20 Mobile Analytics Tools For Mobile Website And Apps, blog.woorank.com
- Cross-functional collaboration fuels mobile ROI, www.mobilecommercedaily.com
- The state of Android updates: Who’s fast, who’s slow, and why, Ars Technica
- What You Need to Know About Optimizing Video for Mobile, www.marketingprofs.com
Reputation Management
- How Google Instant can destroy your brand’s reputation, www.imediaconnection.com
Social Media
- 7 Easy Steps to Launching a Facebook Contest, www.promodo.com
- 73% Of U.S. Adults Use Social Networks, Pinterest Passes Twitter In Popularity, Facebook Stays On Top, techcrunch.com
- Brands Need Better Metrics If SnapChat Expects Them To Spend Big, www.adexchanger.com
- How Companies on Forbes List Make Big Gains on Twitter, simplymeasured.com
- How Consumers Engage With Small Businesses on Facebook, www.marketingprofs.com
- How to Build Your Google+ Hangout Audience, www.socialmediaexaminer.com
- How to Choose the Right Social Network for Your Business, blog.bufferapp.com
- How to Combine Text and Visual Content for Better Social Engagement, www.socialmediaexaminer.com
- LinkedIn Moving Into News – What’s Next?, www.dailyconversions.com
- Predicting Content Success With Twitter Analytics & “Favorited Rate”, www.evolvingseo.com
- Should Facebook pages still pay to acquire new fans?, www.insidefacebook.com
- Social Media Measurement: Understanding Cross-Channel Tactics, simplymeasured.com
- The 6 Step Social Media Marketing Strategy Plan for Your Business., www.jeffbullas.com
- Turning Social Media Campaigns into Online Sales, www.bluefountainmedia.com
- Twitter Details Its Anti-Spam System, thenextweb.com
- Two Must-Have Twitter Apps for Managing Followers, www.marketingtechblog.com
- Use Social Media To Make An Impact At Your Next Trade Show, smallbiztrends.com
- Using Pinterest to Distribute Instructional Content, www.practicalecommerce.com
- Want To Search Your Status History on Facebook?, allfacebook.com
- What Marketers Need to Know About Twitter’s Timeline Changes, adage.com
- Why These 4 Financial Companies Are Winning At Social Media, www.koozai.com
- Why Your Facebook Campaign Doesn’t Work, www.searchenginejournal.com
Video
- Forget Viral! How Industry Dynamics Drive YouTube Performance, www.reelseo.com
- 15-Year-Old YouTuber Anthony ‘Lohanthony’ Quintal Doles Out Advice for Vloggers, www.adweek.com
- Micro-Video Marketing Strategies for Brands on Vine & Instagram, www.reelseo.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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