Marketing Day: Chatbots transforming the auto industry, Facebook’s auto inventory ads, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• How to create landing pages that convert
  Jan 25, 2019 by Digital Marketing Depot
  If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion.
• NYTimes Report: Facebook plans to integrate WhatsApp, Instagram, Facebook Messenger
  Jan 25, 2019 by Amy Gesenhues
  CEO Mark Zuckerberg’s messaging unification plan could have significant implications for advertisers.
• 3 reasons chatbots are transforming the automotive industry
  Jan 25, 2019 by Robin Shapiro
  By automating the research and discovery processes, chatbots empower customers with an on-demand, personalized experience, 24/7.
• Facebook launches rebranded ‘auto inventory ads,’ expands retargeting
  Jan 25, 2019 by Amy Gesenhues
  The new ad product launches globally to all dealerships starting on January 25, 2018, and will be available on Facebook, Instagram and Audience Network.
• Slow pages hurt conversions, but marketers aren’t in a hurry to fix them
  Jan 25, 2019 by Greg Sterling
  Faster-loading sites was at the bottom of a list of marketing priorities according to an Unbounce survey.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Assessing multi-touch attribution’s value: Is it worth the effort?
  Jan 25, 2019 by Barry Levine
  While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA’s complexity.

Online Marketing News From Around The Web:

• Continuing our work to improve recommendations on YouTube , Official YouTube Blog
• Advertisers seek assurances from Instagram after brand safety issue, but won’t pull ads, Digiday
• Everything You Need to Know About Micro-Influencer Marketing, Marketo
• Football fans less likely to use apps during Super Bowl, study finds, Mobile Marketer
• How to Optimize B2B Landing Pages for New Leads, Practical Ecommerce
• More than Half of U.S. Brands Are Selling on Amazon, Multichannel Merchant
• To Be Best Positioned For 2020, Brands Must Create Strategies In 2019 To Evolve Their Mar Tech, AdExchanger
• Zuckerberg Plans to Integrate WhatsApp, Instagram and Facebook Messenger, The New York Times

About The Author

Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.