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Marketing Day: The customer experience, top 2016 local search insights & Amazon Go

Amy Gesenhues on December 6, 2016 at 4:15 pm

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Three steps to customer experience excellence
Dec 6, 2016 by Digital Marketing Depot
Customer experience is the modern competitive battlefield. Eighty-nine percent of marketers today compete primarily on the basis of customer experience. Despite being a cross-functional initiative, marketing leaders are on the hook and on the front lines to deliver results in support of the customer experience mandate.
As a local business, you have to own your own back yard
Dec 6, 2016 by Greg Gifford
The grass may seem greener in neighboring markets, but columnist Greg Gifford explains that in order to compete there via local SEO, you need to have your own yard in order first.
Top 10 local search insights of 2016
Dec 6, 2016 by Wesley Young
Columnist Wesley Young of the Local Search Association looks back at 2016 to find the top 10 insights that local search marketers should remember in planning for the year ahead.
8 companies doing social media right and what marketers can learn from them
Dec 6, 2016 by Jordan Kasteler
Are you reaching your audience on social media the right way? Columnist Jordan Kasteler takes a look at 8 brands you can take a page from.
Amazon launches its Amazon Go grocery, where you just take things from the shelves and walk out
Dec 6, 2016 by Barry Levine
Its new physical store uses a mobile app, computer vision, and other technologies to track every product and then charge your Amazon account.
Lotame launches what it calls ‘first TV data management platform’
Dec 6, 2016 by Barry Levine
Following up on its Smart TV Audiences last March, the company can now direct advertisers toward TV programs watched by segments of online users.
Nominations wanted for our Naughty & Nice list
Dec 6, 2016 by Barry Levine
Again this year, we’ll point our virtual spotlight at those who deserve a candy cane — or a lump of coal — because of what they’ve done in marketing, advertising or search.
User intent: Why organic content trumps social media
Dec 6, 2016 by Drew Eastmead
Don’t look for shortcuts. Columnist Drew Eastmead explains why you shouldn’t rely too much on social media to drive website traffic to your business.
Prices increase next week. Save big at SMX West now.
Dec 5, 2016 by Marketing Land
Super early bird rates expire next week for SMX West, the world’s premier search marketing conference. Register for three days of cutting-edge tactics that will leave your competition in the dust, presented by search marketing experts.

Online Marketing News From Around The Web:

Analytics

Manage and Measure: Our Helpful Tool Guide, www.webanalyticsworld.net
Moving Beyond The Same Old Metrics For Mobile Video, adexchanger.com

Business Issues

AOL’s Tim Armstrong ‘cautiously optimistic’ of Yahoo-Verizon deal, MarketWatch
GoDaddy to Buy Host Europe Group, www.wsj.com
Microsoft-LinkedIn deal cleared by regulators, opening new doors for people around the world, blogs.microsoft.com
Partnering to Help Curb Spread of Online Terrorist Content, newsroom.fb.com
Supreme Court rules for Samsung in smartphone fight with Apple, Reuters
We’re set to reach 100% renewable energy — and it’s just the beginning, blog.google

Content Marketing

10 Ways You Can Use Visual Content To Skyrocket Your Website Traffic, www.searchenginepeople.com
2017 Content Marketing Trends, www.goinflow.com
6 Tips for Creating Engaging Content, www.copypress.com
Ask a Content Guy: How Do I Scale My Content Marketing Program?, contently.com
Repurpose Does Not Mean Regurgitate in Content Marketing, www.swordandthescript.com

Conversion Optimization

A Cheat Sheet to Designing a Pricing Page that Converts, blog.kissmetrics.com
The Conversion Copywriting Guide, blog.crazyegg.com
Why Traffic Shaping is So Dang Fantastic for Conversion Rates, unbounce.com

Copywriting, Design & Usability

6 Principles Of Visual Accessibility Design, usabilitygeek.com

E-Commerce

3 tips for pleasing the demanding Gen Z online shopper, www.internetretailer.com
6.5% of US consumers shopped during Thanksgiving dinner, www.internetretailer.com
8 in 10 U.S. Internet Users Now Buy Online, smallbiztrends.com
Omnichannel Personalization: Striving to Increase Average Basket Size, streetfightmag.com
Strategic Planning for B2B Ecommerce, www.practicalecommerce.com

Email Marketing

A New MailChimp Record: 1.5 Billion Emails on Black Friday, blog.mailchimp.com
Adding Art to Words: Emojis can brighten up your emails, www.verticalresponse.com
Email campaigns can work, but can also wear customers out, www.internetretailer.com
Email Marketing 101: 5 Email Marketing Tips for SaaS Businesses, movableink.com
Six examples of Christmas email marketing from fashion retailers, econsultancy.com

General Internet Marketing

The Future CMO: Chief Innovator, Chief Transformation Officer & More, www.cmswire.com
Top 10 Digital Branding & Marketing Trends for 2017, www.thedomains.com
Update Your Marketing Materials to Start the New Year Right, smallbiztrends.com

Internet Marketing Industry

Near Integrates Global Consumer Data Into Oracle’s BlueKai Marketplace, www.mediapost.com
Periscope By McKinsey Bolsters Revenue Growth for Businesses with New Marketing, Sales, Customer Experience and Insight Solutions, www.realwire.com
SimilarWeb Brings its Market Intelligence Solution to Agencies, www.similarweb.com

MarTech

As Media And MarTech Merge, TV Ads Get Smarter, adexchanger.com
Marketers Juggle an Average of 5 Technologies, and Nearly 4 Vendors to Buy Digital Media, According to SteelHouse-Commissioned Study, steelhouse.com

Mobile/Local Marketing

3 ways an app can drive in-store traffic, www.mobilecommercedaily.com
AMP Cache Updates, amphtml.wordpress.com
Reach the unreachable with browser push notifications and emails, www.mobilecommercedaily.com
The missing link for turning app-only promotions into revenue, www.internetretailer.com
What are progressive web apps (PWAs)?, econsultancy.com
Why the Mobile Accessibility of Your Store Is More Important Than Ever, company-enterprise.myshopify.com

Other Items

Even More Ways to Watch Your Favorite Movies & TV Shows on Google Play, blog.google
Google Contributor program stops accepting new subscribers, www.slightfuture.com
Hassle-free Wi-Fi with Network Assist, blog.google

Social Media

5 Benefits of Working With Social Media Influencers, www.socialmediaexaminer.com
6 ways to holiday a little easier with Pinterest, blog.pinterest.com
Break the Ice with Conversation Starters in LinkedIn Messaging, blog.linkedin.com
Facebook begins asking users to rate articles’ use of ‘misleading language’, TechCrunch
Facebook needs to hand over its algorithm if it reallys wants to end fake news, qz.com
Facebook Workplace announces enterprise collaboration app platform, techcrunch.com
How B2B Companies Are Using LinkedIn Marketing Campaigns, www.komarketingassociates.com
How to Include All Employees in Your Social Media Marketing, www.socialmediaexaminer.com
Instagram will soon let you turn off comments and boot followers from private accounts, www.theverge.com
It Starts with People: Lessons from Social Media Personalities for Brands, simplymeasured.com
Keeping Instagram Safe: More Tools and Control, blog.instagram.com
Social Media Demographic Strategy Tips for 2017, www.ppchero.com
The State of Social Media in 2016: Platform and Usage Trends, www.marketingprofs.com

Video

‘It’s on every media plan’: Media buyers hail Facebook’s dedicated video tab, digiday.com
3 Things to Consider Before You Make Your Next Marketing Video, www.cmswire.com
4 Reasons Why Vine Couldn’t Keep Up, www.adweek.com
9 Clever Ways to Create Live Video on Social Media, www.toprankblog.com
A billion reasons to celebrate music on YouTube, youtube.googleblog.com
Google Offers An Update On YouTube’s Trending Algorithm, Search Engine Roundtable
Periscope Users Can Now Save HD Versions of Their Broadcasts, www.adweek.com
Real vs Fake News: Which One Is Winning in the World of Online Video?, tubularinsights.com
Video publishers seek to extend Facebook content beyond Facebook, digiday.com
What marketers can learn from Facebook Live’s top brand videos, digiday.com

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.