Marketing Day: Cyber Monday Mobile Predictions, Publicis To Buy Sapient & More
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Lowe’s Extends #LowesFixInSix Vine Campaign With Eight ‘Helpful Hint’ Vines BBDO New York follows up its award-winning low budget video work with additional installments. Forecast: 30 Percent Of Cyber-Monday Transactions Will […]
Amy Gesenhues on November 3, 2014 at 5:05 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Lowe’s Extends #LowesFixInSix Vine Campaign With Eight ‘Helpful Hint’ Vines
BBDO New York follows up its award-winning low budget video work with additional installments. - Forecast: 30 Percent Of Cyber-Monday Transactions Will Be Mobile
Using a mix of its own data and third party data, mobile ad personalization platform AppLovin is predicting that nearly 30 percent of Cyber Monday transactions this year will come on mobile devices. This is transactions — not traffic. The awkwardly named Cyber-Monday has been the biggest online shopping day of the year in the […] - Have We Reached “Peak Android”?
Just as Google’s US search market share seems to have topped out at about 67 percent, Android’s global market share may also have peaked at 85 percent. So says hardware counter Strategy Analytics. As quoted in the Wall Street Journal, a Strategy Analytics analyst opines, “Unless there is an unlikely collapse in rival Apple iPhone volumes in the […] - The Components Of A Well-Oiled Retargeting Machine
Not making use of retargeting yet? Contributor James Green discusses the benefits of retargeting for reaching new and existing customers. - Unlock Digital Roadblocks With Agile Marketing
What are some practical applications of agile marketing that will make your team more efficient? Columnist Andy Lombard has some tips. - Attend MarTech San Francisco: The Marketing Tech Event of the Year
Harness the Power of Technology Driven Marketing – Best Rates Available Now The marketing technology world is on fire! Billions of dollars in investment. Billions of dollars in revenue. Big IPOs. Big partnerships. A new generation of marketing leaders. Hundreds of software programs entwined in marketing’s “new normal” of daily operations. Make sense of it […] - Publicis Set To Pay Premium For Sapient’s Digital Ad Business
Publicis Groupe SA, the third-biggest advertising agency holding company in the world, has agreed to pay $3.7 billion for Boston, Massachusetts-based Sapient Corp. The move by France-based Publicis comes after the failed merger attempt with Omnicom, which broke down in May. Publicis said the acquisition “establishes Publicis Groupe as the clear leader in the digital […] - Drive More Email Conversions With “Pull-Back” Campaigns
Don’t let those leads slip away! Columnist Daniel Faggella provides ideas for re-engaging customers who didn’t quite convert. - 5 Things University Marketing Programs Aren’t Teaching (But Should)
With online marketing changing at such a rapid pace, it’s hard for educators to keep up. Columnist Travis Wright suggests ways business schools should revamp their marketing programs for the 21st century. - Here’s What Twitter Said About Cashing In On Its Logged Out Users
Twitter has a slower-growth problem, so CEO Dick Costolo and CFO Anthony Noto attempted to shift attention to the potential of the network’s wider audience during the company’s quarterly earnings call this week. That audience, which includes people who visit Twitter without logging in and people who view embedded tweets or tweets in widgets on […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- 2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC
- Attend MarTech San Francisco: The Marketing Tech Event of the Year
- 7 Quick Local Hits To Optimize For Black Friday & Cyber Mondays This Season
- Day Of The Dead Google Logo Celebrates Mexican Holiday With Latin-Inspired Art & Music
- Will He Ever Return? Head Of Google’s Web Spam Team Matt Cutts Extends Leave Into 2015
Online Marketing News From Around The Web:
Affiliate Marketing
- Expanding Affiliate Programs to the US, www.accelerationpartners.com
Analytics
- Publishers Need To Help Brands Move Beyond The CTR, www.adexchanger.com
Blogs & Blogging
- Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer, www.quicksprout.com
- Start Monetizing Your Blog with SeedingUp, nopassiveincome.com
- Using Your Blog to Generate Sales During the Holiday Season, www.problogger.net
Business Issues
- AOL’s Goal to Merge ‘Culture and Code’ Online, www.emarketer.com
- Apple’s Tim Cook Answers the Skeptics, online.wsj.com
- Monster Moves to Restore a Faded Job Search Brand, New York Times
Content Marketing
- 5 Steps to Reduce Frustration and Create Effective Content Workflows, contentmarketinginstitute.com
- 7 Must-Read Tips To Simplify Content Marketing Planning, marketingthink.com
- Content Marketing Is The Only Marketing Left, www.b2bmarketinginsider.com
- How to Root Content Promotion Strategy in Measurable ROI, relevance.com
- Over 101 Content Marketing Tools (Free & Premium) You’ll Ever Need, www.minterest.org
Conversion Optimization
- How A/B Testing Works (for Non-Mathematicians), blog.kissmetrics.com
- Optimize Your Content for Conversions, Not Users, marketingbees.com
- Understanding Assist Clicks and Assisted Conversions, www.searchenginejournal.com
- Why Your Landing Page Should Have at Least 500 Words, blog.crazyegg.com
Copywriting, Design & Usability
- 5 Steps to Writing Great How-To Content, www.blogherald.com
- Data-Informed Design: Three Data Stories, www.uxmatters.com
- The Rise of the Phablet: Designing for Larger Phones, www.uxmatters.com
Domaining
- .NYC Now Has More Registrations Than .London, www.thedomains.com
- .wine applicants changing tune on geo protection?, domainincite.com
- Find a Buyer By Checking Toll Free Numbers, www.domaininvesting.com
E-Commerce
- 6 Ways Ecommerce Is Like American Football, www.practicalecommerce.com
- The Potential Of Beacon Technology, techcrunch.com
- What’s Next for E-Commerce, online.wsj.com
Email Marketing
- 5 Email Hooks Based On Marketing Psychology, www.business2community.com
- 6 Tips for a Successful Email Marketing Campaign, tim-bonner.com
- 7 Surprising Tips to Encourage Your Email Subscribers Buy More From You, www.firepolemarketing.com
- Cyber Monday and Email Volume, blog.mailchimp.com
- Email Best Practices, Tactics, and Strategy, www.thesaleslion.com
- From Snail Mail to Email: How One Spa Made the Switch to Digital and Saw Great Results, blogs.constantcontact.com
- Handle Your Oops: 5 Types of Email Mistakes and How to Fix Them, blog.getresponse.com
- It’s All in the Details, blog.returnpath.com
- It’s Not Okay to Make These Email Marketing Mistakes, www.impactbnd.com
- Study Shows that Shorter Email Subject Lines Deliver Higher Open Rates, www.dexmedia.com
- Tired of a Cluttered Email Inbox? Try These 7 Changes, www.blogherald.com
General Internet Marketing
- 10 Common Mistakes Made by New Internet Marketers, exploreb2b.com
- The busy marketer’s guide to the 2014 holiday season, myemma.com
Internet Marketing Industry
Mobile/Local Marketing
- A more modern Gmail app for Android, gmailblog.blogspot.com
- Going Mobile: Does Your Small Business Need an App?, smallbiztrends.com
- How Starbucks is leveraging mobile to drive holiday foot traffic, www.mobilecommercedaily.com
- How to help big brands navigate the new media frontier, www.mobilecommercedaily.com
- How to Solve for Mobile Sessions/Clicks Discrepancy, 3qdigital.com
- More Than 36% of Traffic is From Mobile & Tablet, www.stateofdigital.com
- Six Mobile Marketing Predictions for 2015, www.marketingprofs.com
- Ways to Optimize Your Mobile Website, www.techindiasoftware.com
- Why Mobile Payments Are a Millennial Must, www.adweek.com
Social Media
- 10 Social Media Blunders Your Small Business Must Avoid, exploreb2b.com
- 4 Facebook Advertising Myths Restaurants Need to Ignore, blog.zogdigital.com
- 50 Things to Tweet When You’re Stuck For Ideas, www.mediabistro.com
- 6 Social Media Marketing Tools to Make Your Management Quick and Easy, www.jeffbullas.com
- Can Facebook Overtake Google And Fix Cross-Channel Marketing?, www.adexchanger.com
- Customers Are Trying To Reach You On Social Media, Are You There?, www.marketingtechblog.com
- Four ways social media impacts emotional branding, www.businessesgrow.com
- How to Use Pinterest for Videos, SlideShares and Podcasts, www.socialmediaexaminer.com
- Lessons on building your brand with social media, www.cnbc.com
- Separating Personal and Business on Instagram, hotblogtips.com
- How Facebook, Other Social Networks, Mobile Devices Affect the U.S. Voter, allfacebook.com
- The current social media landscape, econsultancy.com
- The Inhumanity of Facebook’s Ad Algorithm, fbppc.com
- Twitter Not Top Spot for Influencing Holiday Shoppers, www.mediabistro.com
- How LinkedIn Could Take On Salesforce, techcrunch.com
- Why’s it important to get LinkedIn connections?, fearlesscompetitor.com
- You Can Put A Price On Pinterest, heidicohen.com
Video
- 5 Video Apps to Boost Your Social Media Reach, www.razorsocial.com
- Creating Video that Generates Leads and Sales, conversionscientist.com
- Effective Planning for Video Content, www.problogger.net
- Reach B2B Execs with Snappy Video, www.emarketer.com
- The anti-troll video network for women, digiday.com
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