Marketing Day: December 16, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• What All Marketers Need To Know About SOPA – The Stop Online Piracy Act

  SOPA (the Stop Online Piracy Act H.R. 3261) is proposed legislation before the U.S. House of Representatives that would require search engines, advertisers, ISPs and other key internet players to police content and take active moves to take down allegedly infringing content. It’s a very broad bill, with many problematic aspects for online marketers. For […]

• The Big List Of SOPA Links

  SOPA (the Stop Online Piracy Act H.R. 3261) is proposed legislation before the U.S. House of Representatives that would require search engines, advertisers, ISPs and other key internet players to police content and take active moves to take down allegedly infringing content. Here’s a list of links for more information, categorized by topic. Legislation (Summary […]

• Hitwise UK Chart Shows MySpace’s Precipitous Decline

  StumbleUpon has replaced MySpace in Hitwise’s rankings of the Top 10 UK Social Networks and Forums. That news alone probably isn’t very surprising; anyone familiar with the social networking space should be aware of MySpace’s general decline. But this chart shows just how dramatic that decline has been. Hitwise says that MySpace’s share of the […]

• Britney Spears: First To Top 1 Million Google+ Followers

  Another small sign of the mainstreaming of Google+: Pop singer Britney Spears has become the first person with more than a million followers. As we reported previously on Search Engine Land, she became the most popular Google+ user about three weeks ago when she passed Google CEO Larry Page. At that point, Spears had about […]

• Quora Traffic Has Grown 882% In The Last Year, But It’s Still Just A Fraction Of What Yahoo Answers Gets

  Yahoo Answers celebrated its sixth birthday earlier this week, notching another year comfortably atop the Q&A space. It’s been a while since Yahoo has announced any Q&A-related milestones, but the last one was a biggie: In May 2010, Yahoo Answers received its billionth answer. Yahoo Answers’ spot as king of Q&A is unlikely to change […]

• Twitter Now A Top 3 Site For iPhone Users — Nielsen

  Nielsen recently released a collection of Q3 US smartphone data, some of which it had been trickling out in blog posts over the past month or so. It’s a bit like a “greatest hits” record. But seeing it all together in one document — some of the data are based on user surveys and some […]

• Creating A Successful SEO Strategy For An Affiliate Website

  I’ve been doing affiliate marketing for over a decade now. Back then, creating an SEO strategy for your affiliate-based website was pretty cut and dried. Pick a market and buy a keyword-laden domain name. Next you’d do a search on the Overture keyword tool (I’m completely dating myself here) and pick the top 50 keywords […]

• Delicious Gets A Mini-Makeover – Updates To Design, Usability & Media

  The popular bookmarking site Delicious rolled out a new look this week. A major change to Delicious occurred in September, and the new look helps to enhance the new changes and is a byproduct of user feedback. Delicious was re-purchased by its original founders in April, and has been working on major feature upgrades since the transition. […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• The Stop Online Piracy Act (SOPA) Stalls In Congress
• Google & Bing Have “Won A Major Victory” Over Content Farms, Study Says
• Search In Pics: Google Keg, Panda Bread & Lego High Heels
• A Beginners Guide To Finding Ad Placements & Fine Tune Conversions With Analytics Data
• Google Revamps The Google Doodles (Logos) Directory
• Bing, Yahoo Now Neck & Neck In US Search Market Share

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

• How to Test Broken Conversion Tracking, PPC Hero
• Measurement Challenges Stump Marketing Executives, www.emarketer.com
• Tracking B2B Social Media Requires Looking at the Whole Purchase Funnel, www.emarketer.com
• Updating the Analytics IQ Course and Exam, Google Analytics Blog

Blogs & Blogging

• How I Overlooked a 1000 Visitor a Day Source of Traffic [And What I Did to Grow it to 3000 Visits a Day], ProBlogger
• The State of the Blogosphere 2011, www.briansolis.com

Content Marketing

• 15 Reasons Why Marketers Don’t Use Content Marketing, blog.junta42.com
• How to Make Your Content Marketing Best-in-Class [Research], heidicohen.com

Conversion Optimization

• Create the Ultimate User Experience with AB Testing, www.destinationcrm.com
• E-Commerce Marketing: Why Are Your Shopping Carts Being Abandoned?, level343.com

Copywriting, Design & Usability

• Design the Invisible to Tell Better Stories on the Web, 24ways.org
• A Guide To Heuristic Website Reviews, uxdesign.smashingmagazine.com
• Looking Good Is Not Just for Big Brands, www.openforum.com
• Usability: Seven Swans a ‘Swimmin’, outspokenmedia.com
• When Does A Persona Stop Being A Persona?, www.uie.com

Display & Contextual Advertising

• 5 New Year’s Resolutions for Display Advertisers, adwordsagency.blogspot.com
• The Future of Digital Advertising: Math + Magic, Ad Age

Email Marketing

• Dos and Don’ts for Your Small Business Newsletter, blog.sitefox.com
• Ho, Ho, Horrible: Worst Holiday eMail Campaign Ever?, contentmarketingtoday.com

General Internet Marketing

• 6 Ways to Market Your Offline Event Online, www.blueglass.com
• Consumers Want Better Product Info, Search From Online Retailers, www.marketingcharts.com

Internet Marketing Industry

• 20 Little-Known Marketing Blogs You Should Be Reading, theadmaster.net
• Internet Marketing Qualifications: Who Should Your Next Hire Be?, www.business2community.com

Local Marketing

• Submit Your Business to Acxiom via "My Business Listing Manager", Small Business SEM

Mobile Marketing

• 40 must-read mobile posts from 2011, econsultancy.com
• How to Benefit from Googlebot-Mobile’s New Smarts, www.practicalecommerce.com
• Introducing Android Training, android-developers.blogspot.com
• MMA Tries Again with Mobile Ad Format Standards, www.marketingvox.com

Search Marketing

• Expert Advice and Best Practices for AdWords Dummies, www.ppchero.com

Social Media

• Evolve or Die! How Businesses Can Transform Using Social Video, www.reelseo.com
• A Few New Reasons to Reunite With Twitter.com, Wall Street Journal
• After Years of Missteps, Facebook’s Timeline is an Epic Win, Read/Write Web
• Brands Ignore Nearly 50% Of Consumers’ Facebook Posts [Infographic], Read/Write Web
• Digital timelines will force people (and brands) to think before they act, www.hugoguzman.com
• Don’t Be Shy: How Social Media Exposes Your Naked Brand, BruceClay.com
• Facebook Changed! It Will Again! STOP WHINING!, Marketing Pilgrim
• Facebook Tests New Ad Pricing To Help Optimize Campaigns, www.allfacebook.com
• Five Tips for Squeezing Social Media Into Your Workday, Social Media Today
• Here’s What People Look at on Facebook Brand Pages, Mashable
• How to Optimize Your LinkedIn Company Page in 15 Minutes, blog.hubspot.com
• Let’s Fly: TweetDeck, Twitter Blog
• Prep for Facebook’s Timeline Layout: 6 Must-Do Privacy Tweaks, PC World
• Real Simple: Pinterest Drives More Traffic For Us Than Facebook, Ad Age
• Should You Buy Twitter Followers?, www.flowtown.com
• Social media transforms the job search, recruitment landscape, libn.com
• Twitter Marketing: 5 Ways to Maximize Your Return, heidicohen.com
• Why Google+ Will Become a Social Media Powerhouse, www.socialmediaexaminer.com
• With Recent Advertising and Social Media Blunders, Lowe’s Really Steps in It, www.triplepundit.com
• Witnessing Half a Decade on Twitter, www.web-strategist.com

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.