Marketing Day: December 24, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Where’s Santa Claus? This Year, Just Type “Santa” Into Google

  If you’re looking for Santa’s location, Google has a super easy way to find it. Just type “Santa” into Google, to get a special box that locates him on a map. The image below shows you how it works on Google (click to enlarge). After typing in “santa,” a special map appears on the right-side […]

• Marketing Land’s Most-Shared Stories on Facebook of 2013: The Downfall of EdgeRank, Google Reader and QR Codes

  Welcome to another installment of our Year In Review series. We have already shared our top news stories and our most tweeted stories; but in 2013, our Facebook sharers like to share news and features about Facebook – such as the changes in the News Feed algorithm, using hashtags, “story bumping,” and ultimately how to […]

• 10 Tips For Integrating Content Marketing Into Your Business

  “Content marketing” has recently gained a lot of attention in the online marketing world. But it’s not just a buzzword — it’s one of the most reliable and effective tactics available to digital marketers. Brands are increasingly recognizing content marketing as a valuable tool for increasing awareness and driving demand — and they are investing […]

• 8 Digital Marketing Agencies & Their 2013 Holiday Video Hijinx

  When one digital marketing agency emailed us a link to their staff holiday video, we passed it around and chuckled via e-mail and then got on with our daily news coverage and features here on Marketing Land and Search Engine Land. When another e-mailed us their staff holiday video, and then a couple others tweeted […]

• ‘Twas The Week Before Christmas [The Digital Marketing Version]

  ‘Twas the week before Christmas, and all through the marketing team, Every person was busy, a few ready to scream. The landing pages were published to the website with care, In hopes that buyers soon would be there. The analysts had their noses to their computer screens, While visions of high conversion ratios danced in […]

• Twitter Removes Block On Pro-Phil Robertson Petition, Says Mistakenly Flagged As Spam

  Those who wanted to share a petition calling on A&E to immediately restore Duck Dynasty star Phil Robertson to his show found Twitter was blocking sharing the URL to the petition site as spam. Twitter has resolved the problem, saying it was due to an error with a third-party service it uses to stop spam […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Don’t miss out on learning from the pros. Attend an SMX West workshop!
• The 2013 Santa Tracker List: All The Ways To Track Santa From NORAD & Google
• PPC Excel Tips For Every Level: Part 1, Huge Time Savers For Beginners (And Beyond)
• The 7 Types Of People Who Want To Help You Build Links
• Search Engine Land’s Most-Shared Stories on Facebook for 2013: How To Survive Google, Plus A Joke Here & There
• A Paid Search Christmas Carol: Learn From The Ghosts Of SEM Past, Present & Future
• A 7-Step Guide To Maximizing The Reach Of Your B2B Content
• Google Is Looking Into Rap Genius Linking Scheme Masked As Affiliate Program
• Happy Holidays From Google On Christmas Eve: A Recap Of Google Holiday Logos Since 2008

Online Marketing News From Around The Web:

Affiliate Marketing

• Dynamic Duos: The Power of Affiliate Marketing, Reuters

Blogs & Blogging

• Reverse Guest Blogging Will be Huge in 2014: How it Works, smallbiztrends.com
• This Day in Blogging History: Gygax explains why you shouldn’t celebrate Christmas; Arcade Mania book; Mark’s back from Rarotonga, Boing Boing

Business Issues

• Hulu must face privacy lawsuit, U.S. judge rules, Reuters
• Microsoft plans massive new data center in Quincy, Wash., paying $11M for 200 acres, GeekWire
• Twitter Shares Soar to Record on Optimism for Mobile-Ad Growth, Bloomberg

Content Marketing

• Rakuten to Focus on Content Marketing in 2014 [Video], ClickZ
• Why Content Marketing Fails: 3 Tools to Improve Content-Driven Conversions, Business 2 Community

Display & Contextual Advertising

• Fake It Till You Make It: Buying Premium Placements on the Google Display Network, ClickZ

Domaining

• Golf Course Wins 10 Year Old StAndrews.com Domain Name in UDRP, domainnews.com
• The case against Kim Dotcom, finally revealed, Ars Technica

E-Commerce

• Overstock plans to accept bitcoins for web purchases in 2014, Internet Retailer

Mobile/Local Marketing

• For Holiday Shopping, Mobile Apps Bring Out My Inner Grinch, TechCrunch
• The Next Big Thing You Missed: A Mobile OS That Doesn’t Care What Phone It’s On, Wired

Social Media

• A Pinterest board ties together HSN’s brands, Internet Retailer
• Justine Sacco And The Self-Inflicted Perils Of Twitter, Forbes
• Stanford Researchers Find Connecting Metadata With User Names is Simple, threatpost.com

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.