Marketing Day: December 29, 2011
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Dueling Mobile User Numbers: Android vs. Apple vs. Facebook In the battle of mobile users, Facebook trumps both Apple and Android — although those aren’t “apples to apples” comparisons. One analyst […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Dueling Mobile User Numbers: Android vs. Apple vs. Facebook
In the battle of mobile users, Facebook trumps both Apple and Android — although those aren’t “apples to apples” comparisons. One analyst is now estimating that Facebook has 300 million active users of its mobile apps (vs. 800+ million total users) on a global basis. However that’s a smaller mobile number than Facebook itself reports […]
- E-Retail Index Shows Amazon, Netflix Diverging In Satisfaction Scores
ForeSee Results, which surveys consumers about their online experiences and customer satisfaction, released another “E-Retail Satisfaction Index” following the xmas holiday online shopping frenzy. (As an aside, comScore reported this week that holiday ecommerce was up 15 percent vs. last year to $35.3 billion.) ForeSee Results uses the methodology of the American Customer Satisfaction Index […]
- Twelve Mobile Predictions for 2012
In case you hadn’t noticed, 2011 was the long-awaited “year of mobile.” It was the year that consumers made mobile mainstream and marketers finally made mobile a priority (at least in terms of their rhetoric). In 2012 most of the trends and developments that we saw this year will only accelerate. Those who didn’t fully […]
- Google+ Censoring Borderline Offensive Profile Images; Author Images in Search Results To Blame?
Earlier this week, TechCrunch writer MG Siegler’s Google+ profile pic vanished without explanation. The profile picture featured MG looking away from the camera with middle finger extended (seen here). After thinking it may have been a bug, the photo was uploaded again, and once again removed – this time with the following message from a […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
- How to Enhance Your Marketing Videos With Analytics, blog.hubspot.com
Applications & Portals
- Understanding Playback Restrictions, YouTube API Blog
- Facebook tries to appease frustrated developers, ZDNet
Blogs & Blogging
- 5 Lessons Fortune 500 Companies Can Teach You About Blogging, quicksprout.com
- End of an Era: The Golden Age of Tech Blogging is Over, Web Strategy by Jeremiah Owyang
- Golden Age of Tech Blogging Done? I Couldn’t Disagree More, SarahLacy.com
- 12 Great Ways to Use Your Business Blog’s RSS Feed, blog.kissmetrics.com
Business Issues
- B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts, MarketingSherpa
- Google Recruiter Mike Junge on Startups, the Biggest Mistake Job Applicants Make, and Why It Pays to be Nice, peHUB
- How The Long Tail Cripples Bonus Content/Multimedia, paidcontent.org
Domaining
- Domain Industry: Predictions for 2012, Elliot’s Blog
General Internet Marketing
- Online Retailers Home In on a New Demographic, NYTimes.com
- Tips on How To Improve Your Website – Checklist, www.wolf-howl.com
Local Marketing
- 13 Location-Based Marketing Tips for Entrepreneurs, mashable.com
Mobile Marketing
- comScore Reports November 2011 U.S. Mobile Subscriber Market Share, comScore
- How Mobile Games Are Sports Stars’ Newest Marketing Channel, mashable.com
- Pre-Roll, Mobile Top Video Ad Formats for 2012, eMarketer
Search Marketing
- Mastering Google Product Feeds and Product Listing Ads – Part 1, blueglass.com
- Counting to 10 the Google Way, SEOmoz
- How to Get a Celebrity to Endorse ALL your Products on Google, explicitly.me
- Yahoo Rich Ads Are Back, Now in Microsoft adCenter, RKGBlog
Social Media
- NFL Running Back LeSean McCoy Talks Social Media, thenextweb.com
- Shaq, soccer, UFC among sports’ 2011 social media superstars, ESPN
- Why Hasn’t Google Responded to Death Threats on Google+?, Read/Write Web
- 300m Users Access Facebook Via Its Mobile Apps, thenextweb.com
- Dear +MG Siegler, Are you seriously upset about your photo…, Tom Anderson – Google+
- Facebook 2012: What the Future Holds for the Social Media Powerhouse, mashable.com
- Stop Engaging, Start Selling: Get Social Media ROI in 2012, revenews.com
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