Marketing Day: December 4, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Report: Despite Smaller Share iOS Devices Generate 67 Percent Of Mobile Internet Traffic

  Recently there have been a number of reports that assert iOS (iPhone, iPads) are generating the majority of mobile web traffic (and mobile transactions). This is somewhat strange because of the dominance and proliferation of Android handsets on the market. Below are comScore’s most recent US smartphone operating system share data. Android has essentially 54 […]

• Digital Advertising Agencies 2013: A Buyer’s Guide

  Looking for an agency to manage some or all of your digital marketing initiatives? Not sure how to find the right partner, or who to trust? You’re not alone. That’s why our sister company, Digital Marketing Depot surveyed the landscape to help marketers navigate the many choices available and help you make more informed decisions […]

• Smartphones Are For Shopping, Tablets Are For Buying

  Tablets and smartphones are lumped together in the same category: mobile. But that’s not accurate because it blunts and obscures some of the differences in how consumers use these devices. Both tablets and smartphones are used at home. However, generally speaking, only smartphones truly make it outside and are used “on the go.” (Carrier-connected 7-inch […]

• Pinning The Competition: Pinterest’s Four-Digit Growth Is Tops Of 2012

  The big three sites (Facebook, Twitter, LinkedIn) are about to become the big four. Pinterest is here to stay and was the clear cut winner in Nielsen’s 2012 Social Media Report. Pinterest showed the most growth year-over-year for social desktop usage, social web usage and social app usage. Pinterest saw a 1,047% increase in unique […]

• Urban Airship Acquires PassTools Maker Tello to Turn Passbook Loyalty Cards And Vouchers Into Dynamic “Apps”

  Mobile push notifications provider Urban Airship has acquired Tello. Tello began as a consumer ratings and customer service mobile app/product. But much more recently the company introduced a product called PassTools. PassTools makes it easy for publishers and app developers to create coupons, tickets and loyalty cards for Passbook. It offers simple templates, analytics and […]

• Selling Social Media To Senior Execs: Tips For Making The Case With Data

  For many senior executives, the jury is still out on social media. They want proof in the form of hard numbers that show business value. Budgets aren’t likely to grow until they get it. Unfortunately, the data needed to make the case are dispersed, and analysis takes time (something social media marketers don’t often have). […]

• The Great Exaggeration: Optimization

  One of the so-called standard operating procedures we digital marketers espouse most vehemently is “optimization.” We believe we’ve got this practice nailed. Search practitioners coined the term and drove the movement from the earliest days — wielding a love for data, crude original campaign management systems, Excel-based testing matrices and a belief that optimization was […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Take Twitter Campaigns To The Next Level With SEO Data
• SEOmoz Gets Into Local Search With GetListed.org Acquisition
• The Competitive Linking Analysis Trap
• What’s The Real Value Of Local TLDs For SEO?
• Fraudulent DMCA Requests Spike After The Google “Pirate Update” Algorithm
• Infographic: SEO Hot Cities – New York, San Francisco & LA

Online Marketing News From Around The Web:

Blogs & Blogging

• 15+ Places to Promote Your Blog On The Web, Small Business Trends
• 5 Essential tools to attract a relevant audience to your blog, www.businessesgrow.com

Business Issues

• Google Ventures leads $10M investment in firm that measures mobile ads, GigaOM
• With 150% user growth in one year, Twitter gets ready to open its new offices in France, thenextweb.com

Content Marketing

• Targeted Content: The Holy Grail of Content Marketing, www.convinceandconvert.com

Copywriting, Design & Usability

• When You Shouldn’t Use Fitts’s Law To Measure User Experience, uxdesign.smashingmagazine.com

Display & Contextual Advertising

• 10 Most Viral Branded Video Ads Of 2012, socialtimes.com
• Facebook Ads: Facebook Tests All Destination URLs, www.dragonsearchmarketing.com

Domaining

• Sedo Sells 928 Domains for $1.7 MM USD, www.domainnamenews.com
• When it makes sense to sell a domain name you actually use, domainnamewire.com

Email Marketing

• Encourage Your Leads To Unsubscribe. Seriously., www.mindvalleyinsights.com

General Internet Marketing

• 4 Keys to Improving Any Ecommerce Strategy, blog.compete.com

Mobile/Local Marketing

• Re-Engagement Brings CPA to Mobile Apps, HasOffers

Other Items

• Mary Meeker’s Latest Must-Read Presentation On The State Of The Web, Business Insider
• SMS Vulnerability in Twitter, Facebook and Venmo, titanous.com
• YouTubers banned from Google AdSense share their stories, www.dailydot.com

Social Media

• Facebook Antics and Your First Amendment Rights, avalaunchmedia.com
• What are the best LinkedIn Company Pages of 2012?, blog.linkedin.com
• 5 More Dumb Brand Posts That Got Tons of Likes, www.digiday.com
• Dear Facebook: It’s Not Me, It’s You!, spinsucks.com
• Instagram Accounts Vulnerable to Takeover, Security Researcher Says, socialtimes.com
• Microsoft’s ‘Socl’ search experiment takes a new turn, www.geekwire.com
• Pinterest Hides Surprise in New Inspiration Calendar, Mashable

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.