Marketing Day: December 7, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Yelp Users Can Now Edit Business Details On The Go

  Yelp’s new iPhone app update makes it easier for users to edit and add business listings. According to Yelp’s blog post, the company’s latest iPhone app update gives users the option to: edit business information like Name, Category, Hours, Address and Map information (and even answer the question, “Permanently closed?”) add new businesses to Yelp […]

• Facebook Subscribe Button Announced, Will Be Launching “Soon”

  In mid-September, Facebook announced the “subscribe” feature that allowed people subscribed to personal page to receive every post from those pages. Now, a subscribe button for personal pages is coming to support this further. Joanna Shields — vice president and managing director for Facebook Europe, Middle East and Africa — announced this information today at Le Web. […]

• SMX Social Media Marketing 2011: Day Two Recap

  Day two — the final day — of the SMX Social Media Marketing conference is in the books. Here are links to the session recaps and live blog articles that we’ve found around the web from the conference, including some from day one that weren’t published in time to be included in yesterday’s recap. Free […]

• Twitter: Life, Death & Soccer Get Most Tweets Per Second In 2011

  Today Twitter announced the Top Tweets per Second in 2011, part of its ongoing Year In Review. Back in October we complied a list at Search Engine Land, which is strikingly still similar. The top Twitter events displayed in “tweets per second” (or TPS) for 2011 were: 8,868 TPS: MTV Video Awards (Beyonce announces pregnancy) – August […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• 4 New Year’s Resolutions Every Digital Marketer Can’t Live Without
• FindTheBest Succeeds Where Google Squared Failed
• What Brands Need To Know About Google+ AdWords Social Extensions
• Google Quality Raters Can’t Cause Site To Drop In Rankings
• SMX Israel Returns To Jerusalem On January 15, 2012
• Chinese Search Engine Baidu Will Spend A Half-Billion Dollars To Train SEOs & Get Small Businesses Online
• 21 Types Of Social Content To Boost Your SEO
• ‘Tis The Season For Link Baiting
• Austria? That’s Not A Country, Says Google: Australia’s A Country

Online Marketing News From Around The Web:

Affiliate Marketing

• Case Study: How Campbell Makes Up to $10K/m in the Forex Niche, www.viperchill.com

Analytics

• Analytics BS: 3 Questions to Spot It, smartdatacollective.com
• Learn More About Your Traffic: How to use UTM parameters in Google Analytics 5, blog.kissmetrics.com

Blogs & Blogging

• Crystal Cox, Oregon Blogger, Isn’t a Journalist, Concludes U.S. Court–Imposes $2.5 Million Judgement on Her, blogs.seattleweekly.com
• The Best Higher Education Marketing Blogs, www.verticalmeasures.com
• Why you should consider a summary newsletter, www.whatcounts.com

Business Issues

• Facebook shares some secrets on making MySQL scale, gigaom.com

Content Marketing

• Content Cycles – Make your Business Famous by Reinventing the Wheel, www.distilled.net
• Content Marketing Hurdles Are Significant But Not Insurmountable, www.marketingpilgrim.com
• Content Marketing: It’s That Easy!, community.constantcontact.com

Conversion Optimization

• 45 Awesome Posts on A/B, Multivariate, and Usability Testing | Unbounce, unbounce.com
• How to Know Which Plugins are Killing Your Siteâ��s Performance, www.problogger.net

Copywriting, Design & Usability

• 45 Awesome Posts on A/B, Multivariate, and Usability Testing, unbounce.com
• 5 Sketching Secrets of Leonardo Da Vinci, uxmag.com
• Ancient Wisdom for User Experience Web Design and Online Marketing, www.searchenginepeople.com
• Proving Trust on the Web, www.seomoz.org

Display & Contextual Advertising

• Infographic: 7 tips for smarter ads, blogs.imediaconnection.com

Domaining

• ICANN’s gTLD Program: Unnecessary Domain War?, smallbiztrends.com

Email Marketing

• Will Email Marketing Be Dead In 2012? A Sales Guru Gives His 5 Predictions, smallbiztechnology.com
• Email Marketing: 10 test ideas for optimizing webinar invites, www.marketingexperiments.com
• How to Add Holiday Sparkle to Last-Minute Email Campaigns, www.mpdailyfix.com
• Marketers plan biggest 2012 budget increases for email marketing, www.bizreport.com

General Internet Marketing

• Product Manager vs. Product Owner, www.svproduct.com

Internet Marketing Industry

• 10 trends from SMX Social Media Marketing, raventools.com
• iCrossing Acquires Red Aril, www.icrossing.com
• The Ultimate Guide to Securing a Job in Social Media, SEO & PPC, www.seoptimise.com

Mobile Marketing

• How To: Optimize Email for Mobile Devices, www.business2community.com
• Mobile Matters: The Next Frontier for Advertisers, blog.efrontier.com
• Google Confirms Coming Check-in Offers for Plus, Mike Blumenthal

Reputation Management

• 5 Ways to Attract More Customer Reviews, www.getelastic.com
• Would You Use a Google Places Review Station?, smallbiztrends.com

Search Marketing

• Google Changes The Rules For Multilingual Websites – But Will It Help?, www.multilingual-search.com

Social Media

• Facebook Flaw Exposes CEO’s Photos, Wall Street Journal
• Facebook Timeline Rollout Starts Today In New Zealand, TechCrunch
• 54 Social Media Mistakes, www.smartinsights.com
• 8 Ways To Avoid Social Media Culture Clash, www.informationweek.com
• A Faster Facebook for Android, blog.facebook.com
• How Ideas Spread With Social Media, www.socialmediaexaminer.com
• Infographic: Facebook Hasn’t Killed Email Yet, www.allfacebook.com
• Is It Time to 86 Corporate Social Media Policies?, searchnewscentral.com
• Infographic: The Cost of Facebook Marketing, www.marketingtechblog.com

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.