Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Client in-housing, competition for talent top digital agency concerns
  Jan 30, 2019 by Ginny Marvin
  Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.
• Facebook pulls Research app after backlash over use of teen data
  Jan 30, 2019 by Amy Gesenhues
  Report finds Facebook has been paying users, mostly teens, to download a VPN app to access their data.
• Meet Netflix, NPR, and The New York Times at MarTech
  Jan 30, 2019 by Scott Brinker
  The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what’s more — they’re eager to share their knowledge, experiences, and lessons learned to help you overcome your own workplace challenges.
• Cross-domain analytics tracking: Why you may not need it
  Jan 30, 2019 by Alan K’necht
  Implementing a cross-domain tracking solution isn’t the answer to poorly configured websites. Here’s why.
• Reddit launches cost-per-click ads
  Jan 30, 2019 by Amy Gesenhues
  Campaign objectives for the new ads include reach, video views, traffic and conversions.
• Creative, short-form video: The secret weapon in getting Gen Z on board with your brand
  Jan 30, 2019 by Katherine Hays
  Gen Z is set to become the biggest population cohort in the economy this year and brands have to embrace the channels this generation prefers.
• Case study: A tale of two insights and why they are not all created equal
  Jan 30, 2019 by Gary Ellis
  Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy.
• InsideSales’ new study: AI is ‘becoming a way of life’ for sales
  Jan 29, 2019 by Barry Levine
  Nearly three-quarters of surveyed sales pros in the U.S. are now using some kind of AI at work, twice the rate of last year’s report.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Blissfully wants to make cloud app management as carefree as its name
  Jan 30, 2019 by Barry Levine
  The New York City-based startup provides tools for tracking SaaS usage, users, spending and compliance.
• InsideSales’ new study: AI is ‘becoming a way of life’ for sales
  Jan 29, 2019 by Barry Levine
  Nearly three-quarters of surveyed sales pros in the U.S. are now using some kind of AI at work, twice the rate of last year’s report.
• How to know when it’s time to pay for search analytics tools
  Jan 29, 2019 by Amy Gesenhues
  SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.

Online Marketing News From Around The Web:

• 3 Ways AI and Chatbots Will Transform Retail in 2019, Multichannel Merchant
• 5 Statistics to Guide Your Marketing Resource Decisions in 2019, Convince and Convert
• A Marketer’s Guide to Winning at Sales, The AdStage Blog
• Blurred Lines As Performance And Brand Marketing Coalesce, AdExchanger
• How to Use “First Principles” to Create Disruption With Your Marketing, www.cmswire.com
• Partnering with researchers at UC Berkeley to improve the use of machine learning, Twitter
• The Future of Ecommerce in 2019: 10 Insights from the Leaders & Data, Shopify
• TikTok is quietly testing ads, Digiday
• What is email source code and why should I care?, My Emma

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.