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Marketing Day: Dominant digital Super Bowl brands, What’s next for display?

Amy Gesenhues on February 4, 2019 at 4:33 pm

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Conventional marketing wisdom is history
Feb 4, 2019 by Scott Brinker
When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all while checking assumptions, challenging organizational dogma, and letting go of outdated beliefs.
Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi
Feb 4, 2019 by Amy Gesenhues
A look at how the top Super Bowl brands performed across digital channels during the big game.
Google Display ads have evolved: What’s next for display?
Feb 4, 2019 by Brad Bender
After 15 years of the classic image ad, here are three new ways to drive growth.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Why clients in-house and what agencies can (and can’t) do about it
Feb 1, 2019 by Amy Gesenhues
Clients moving services in-house isn’t a new challenge, but our survey found it tops the list of digital agency concerns.

Online Marketing News From Around The Web:

2018 U.S. midterm elections review, Twitter
33 Must-Have Content Creation Tools Every Brand Needs, Socialbakers
7 Tips For Managing Brand Safety With Influencer Marketing, MediaKix
Custom Intent Audiences – Making the Connection from Search to YouTube, 3Q Digital
Facebook Campaign Budget Optimization Becomes Fixed Default, Jon Loomer Digital
Marketers’ Top 5 Priorities for 2019 Ranked, Unbounce
Report: Content Marketing Still Poses Challenges for Many Marketers, KoMarketing
Report: Spotify in talks to buy Gimlet Media podcast network, Mobile Marketer
Why Ad Tech Needs to Shift Toward a Managed-Service Model, Street Fight

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.